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Publisher's Summary

A Wall Street Journal best seller! There is a major difference between being a salesperson in business and being in business as a salesperson. Being successful in sales has a lot to do with what's on the inside of a person, and the person's ability to establish and foster loyal relationships.
©2003 Todd Duncan (P)2003 Oasis Audio LLC

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What members say

Average Customer Ratings

Overall

  • 4 out of 5 stars
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  • Overall
    5 out of 5 stars
  • Joe
  • Cartersville, GA, USA
  • 01-28-05

The Core Foundation For Sales Success

I have read books from all the top authors and sales trainers. While they all give good advice, Todd has laid the foundation and gives you some straight shots about what you "think" works and what actually does work. I have never listened to or read a better book on sales. This will be the cornerstone of your sales career.

16 of 16 people found this review helpful

  • Overall
    5 out of 5 stars
  • Jeffrey
  • Simi Valley, CA, USA
  • 07-16-07

High trust author

I have seen Todd Duncan speak live and have read much of his material. While I am biased due to sharing the same business background as Todd, I have had a frustrating experience in my sales career. After listening to this book, I realized that I have been doing business the way I'm supposed to but on a 1/10 scale. The author will teach you how to be a honest to goodness sales person and profit while taking the mundane daily tasks out of your clogged pipeline. This book will help you no matter what you sell. If you just practice a couple of the ideas in this book, you can count on increasing your results and decreasing your stress.

4 of 4 people found this review helpful

  • Overall
    3 out of 5 stars
  • Brian
  • Phoenix, AZ, USA
  • 03-28-07

Get past the analogies...

Once you get past the author's over use and improper mixing of analogies, and referring to principles as "laws", you'll find several gems of information that may be new or may be a reminder of a technique or approach you've neglected for awhile.
I recommend listening to "How to Become a Rainmaker" by Jeffrey J. Fox.

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
  • Steve
  • Pleasant HIll, CA, USA
  • 05-27-05

A must buy

All I can say is wow. This audio book has a little bit of everything for everyone. I have been selling since 1995 and have a technical background. I have worked at start ups and well as the most recognized software company in the world selling to Fortune 2000. This book clearly maps out how to approach the sales cycle and how to walk a way with a win. As an example, on of the key points he brings up is writing a business plan and that 1.5% of people write on. I have written them before, but after listening to this book, I am re-writing it. I have never written a review before, but felt compelled. This book also gives some ideas on how to influence others to help. He also brings up points on how to let people know your references in a letter prior to making a call. The one thing I needed that I did not expect, but would like to see is how to leverage others to help you sell. I have worked in IT and now will be selling to IT to nurses. If anyone has any suggestions on books to make contacts in healthcare when I do not have any, please send me an email to stevejfisher@yahoo.com. Thanks,

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars

Great Motivator

Mr. Duncan inspires you to change the selling experience, and how to further your own career. I was very pleased and look forward to attending some of his simenars.

7 of 8 people found this review helpful

  • Overall
    5 out of 5 stars
  • Alain
  • Sherwood Park, Alberta, Canada
  • 06-16-07

He has it all

Mr. Duncan has an amazing knack for telling it like it is without being pompous or arrogant. His approaches in this book not only ensure you'll have the skills to attract and maintain the right clients but forging "high trust" relationships, but also improve your quality and standard of life overall and self image at the same time. I will forever read/listen to Todd Duncan books.

2 of 2 people found this review helpful

  • Overall
    2 out of 5 stars

20% Good, 80% Painful

There are a few decent nuggets here, but most of the book is just plain painful. I came to dread a new chapter and yet another new "law." There was just too much platitude and not enough tangible meat to make this worth my time.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars

A salesperson's must read!

Todd Duncan does a great job teaching basic principles which makes it easy even for a new salesman to understand. These principles can be applied to any kind of service oriented business immediately. His approach puts a new spin to everything an experienced and seasoned salesperson should know. After listening to this, if I feel I need to refocus I download and listen to it all over again. Sometimes I get new perspectives to get me motivated again.

2 of 2 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

A sales persons bible!

I loved the true essence of the book.
I speaks of what sales should be about.
If you only read one sales book this should be the one that's if you want to really make a mark and succeed in your career.

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Highly recommended Didn't disappoint

The principles or Laws Todd speaks of should be and I believe are the foundation of all sales training.

1 of 1 people found this review helpful