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Publisher's Summary

Unleash a killer combination of old and new sales strategies.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day?

Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks. The book reveals today's new breed of Chief Executive Buyers, the channels they use, the value narrative you need, and the mix of methods that works. With actionable insights in every chapter, it explains how to:

  • Do deep-dive research into social
  • Locate leverage points that matter
  • Secure decision-maker meetings
  • Earn executive engagement
  • Build a knockout, online brand
  • Nurture a network that helps you thrive
  • Profit from referrals
  • Publish insights that set you apart and steer the agenda
  • Employ an efficient, lethal library of scripts and templates
  • And much, much more

Want to wildly exceed your quota? Combo Prospecting is a potent playbook that will pack your pipeline and turn you into a selling champ.

©2018 Tony J. Hughes (P)2017 Brilliance Publishing, Inc., all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
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Excellent Book

Would you consider the audio edition of Combo Prospecting to be better than the print version?

Did not read the print version.

What was one of the most memorable moments of Combo Prospecting?

Using the "one-two" punch and the fact that the phone is still relevant.

Which character – as performed by Simon Mattacks – was your favorite?

NA

Was this a book you wanted to listen to all in one sitting?

I listened to most of it on a 7 hour road trip.

Any additional comments?

Excellent book and content. It de-mystifies the sales process and is a great guide for sales success.

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Great Insight I recommend this book to anyone...

Great Insight I recommend this book to anyone who is serious about sales. Real world practical advice.

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    4 out of 5 stars
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    4 out of 5 stars

Helpful, Current New Business Prospecting Read

I've been in sales for over 20 years and this book was well worth the time to read. It is very current and gives helpful, specific tactics to use for successful prospecting, including technology suggestions and communication strategies. Great book!

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  • Michael Morgan
  • 07-10-18

Sales Simplified

What a great book. It outlines a simple program to help you get more sales. This book would be great for the beginner or someone who wants to get to the next level. Tony has done a great job in showing how using the tools available in combo increases the success rate of moving leads to prospects and then onto sales.

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  • Anthony
  • 02-25-18

Inspiring , grounded and direct ! Brilliant

A grounded no BS sales book . Much wisdom and experience by a legendary veteran . Inspiring !

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  • Brennan
  • 01-23-18

Lots of excellent information

So many good new ideas, techniques and technology to help professional sellers. A must read for anyone in enterprise sales

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    5 out of 5 stars
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  • Tony Hughes
  • 01-16-18

Holy crap!!! This book is incredible... must read

What did you like most about Combo Prospecting?

Hard-hitting truth and practical advice on what it takes to succeed in sales

What did you like best about this story?

Fast paced. practical tips you can implement

Which scene did you most enjoy?

Hottest one at the bar... very funny and so true.

Was this a book you wanted to listen to all in one sitting?

Yes!!!!

Any additional comments?

Everyone in sales should read this. Solves the #1 problem everyone in sales has... not enough sales opportunities.