Showing results by author "Guy Kawasaki"

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    • The Art of the Start 2.0

    • The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    • By: Guy Kawasaki
    • Narrated by: Paul Boehmer
    • Length: 8 hrs and 43 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 779
    • Performance
      4.5 out of 5 stars 693
    • Story
      4.5 out of 5 stars 691

    Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

    • 2 out of 5 stars
    • Like a collection of about.com articles

    • By Lee on 06-15-15

    Regular price: $26.59

    • Wise Guy

    • Lessons from a Life
    • By: Guy Kawasaki
    • Narrated by: Dan John Miller
    • Length: 5 hrs and 11 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 30
    • Performance
      4.5 out of 5 stars 26
    • Story
      4.5 out of 5 stars 26

    Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in best-selling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English. 

    • 4 out of 5 stars
    • It’s more interesting in the beginning

    • By Stan on 03-26-19

    Regular price: $24.50

    • Enchantment

    • The Art of Changing Hearts, Minds, and Actions
    • By: Guy Kawasaki
    • Narrated by: Dan John Miller
    • Length: 4 hrs and 49 mins
    • Unabridged
    • Overall
      4 out of 5 stars 471
    • Performance
      4 out of 5 stars 322
    • Story
      4 out of 5 stars 322

    Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.

    • 2 out of 5 stars
    • I judged a book by it's cover-story

    • By Derek on 04-14-11

    Regular price: $21.00

    • The Art of Social Media

    • Power Tips for Power Users
    • By: Guy Kawasaki, Peg Fitzpatrick
    • Narrated by: Amanda Ronconi
    • Length: 2 hrs and 42 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 14
    • Performance
      3.5 out of 5 stars 11
    • Story
      3 out of 5 stars 11

    By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

    • 5 out of 5 stars
    • helpful

    • By Sky on 07-12-18

    Regular price: $17.49

    • Get to Aha!

    • Discover Your Positioning DNA and Dominate Your Competition
    • By: Andy Cunningham, Guy Kawasaki - foreword
    • Narrated by: Andy Cunningham
    • Length: 6 hrs and 40 mins
    • Unabridged
    • Overall
      5 out of 5 stars 25
    • Performance
      4.5 out of 5 stars 23
    • Story
      4.5 out of 5 stars 22

    From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance. Get to Aha! shows how to establish the kind of foundation world-class brands are built on.

    • 5 out of 5 stars
    • gained a lot of clarity

    • By Anonymous User on 04-11-18

    Regular price: $19.60

    • The Art of the Start 2.0

    • By: Guy Kawasaki
    • Narrated by: Sean Mangan
    • Length: 9 hrs and 45 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 34
    • Performance
      4.5 out of 5 stars 31
    • Story
      4.5 out of 5 stars 31

    The Art of the Start 2.0 is Guy Kawasaki's classic best-selling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.

    Regular price: $37.30

    • The Art of the Start

    • The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
    • By: Guy Kawasaki
    • Narrated by: Paul Boehmer
    • Length: 6 hrs and 48 mins
    • Unabridged
    • Overall
      4 out of 5 stars 482
    • Performance
      4 out of 5 stars 279
    • Story
      4 out of 5 stars 279

    What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

    • 2 out of 5 stars
    • Great Content - Punishing Narration

    • By Jacqueline Harris on 02-28-09

    Regular price: $19.49

    • Ready to Be a Thought Leader?

    • How to Increase Your Influence, Impact, and Success
    • By: Denise Brosseau, Guy Kawasaki (foreword)
    • Narrated by: Kristin Kalbli, Vince Canlas
    • Length: 7 hrs and 29 mins
    • Unabridged
    • Overall
      4 out of 5 stars 35
    • Performance
      4 out of 5 stars 31
    • Story
      4 out of 5 stars 29

    The how-to guide to becoming a go-to expert. Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau tells listeners how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader.

    • 3 out of 5 stars
    • Should not be an audiobook

    • By Rick D. Giovengo on 03-27-16

    Regular price: $19.95

    • Reality Check

    • Outsmarting, Outmanaging, and Outmarketing Your Competition
    • By: Guy Kawasaki
    • Narrated by: Paul Boehmer
    • Length: 14 hrs and 53 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 118
    • Performance
      4 out of 5 stars 46
    • Story
      4 out of 5 stars 48

    In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.

    • 3 out of 5 stars
    • The Reality of Reality Check

    • By Ben on 08-18-09
    • Outsmarting, Outmanaging, and Outmarketing Your Competition
    • By: Guy Kawasaki
    • Narrated by: Paul Boehmer
    • Length: 14 hrs and 53 mins
    • Release date: 01-09-09
    • 3.5 out of 5 stars 118 ratings

    Regular price: $25.88

    • APE: Author, Publisher, Entrepreneur - How to Publish a Book

    • By: Guy Kawasaki, Shawn Welch
    • Narrated by: Lloyd Sherr
    • Length: 6 hrs and 51 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 98
    • Performance
      4.5 out of 5 stars 89
    • Story
      4.5 out of 5 stars 86

    APE's thesis is powerful yet simple: filling the roles of Author, Publisher, and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing" - that is, when writers who love their craft control the publishing process and produce high-quality books. APE is 411 minutes of step-by-step, tactical advice and practical inspiration.

    • 5 out of 5 stars
    • This is Self-Publishing 101 AND 102 -- a roadmap!

    • By John P. DERMODY on 08-31-13

    Regular price: $41.99

    • L'art de se lancer 2.0 : Le guide tout-terrain pour tout entrepreneur

    • By: Guy Kawasaki
    • Narrated by: Isabelle Miller
    • Length: 8 hrs and 54 mins
    • Unabridged
    • Overall
      5 out of 5 stars 1
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Dans "L'Art de se lancer 2.0", vous découvrirez 64 % de contenu supplémentaire par rapport à la première édition de "L'Art de se lancer". Ce livre audio prend en compte les changements qui ont transformé le monde de l'entreprise au cours de la dernière décennie, et vous apprend à utiliser efficacement les nouveaux outils désormais incontournables pour lancer sa start-up (cloud, réseaux sociaux, crowdfunding, etc.).

    Regular price: $15.60

    • The Open Innovation Revolution: Essentials, Roadblocks, and Leadership Skills

    • By: Stefan Lindegaard, Guy Kawasaki (foreward)
    • Narrated by: Adam Verner
    • Length: 6 hrs and 14 mins
    • Unabridged
    • Overall
      4 out of 5 stars 9
    • Performance
      4 out of 5 stars 6
    • Story
      4 out of 5 stars 6

    Life is not exactly a bed of roses for most innovation leaders and intrapreneursthose assertive, innovative, corporate risk-takers who passionately turn ideas into profitable products. They take on corporate sacred cows and face down challenges that would cause less driven and less talented people to quickly throw their hands down in defeat. They struggle daily to unleash entrepreneurial thinking while dealing with an army of people fiercely dedicated to maintaining the status quo.

    Regular price: $18.49

    • Using Evangelism to Sell Products, Companies, and Ideas

    • By: Guy Kawasaki
    • Narrated by: Guy Kawasaki
    • Length: 50 mins
    • Original Recording
    • Overall
      3.5 out of 5 stars 62
    • Performance
      4 out of 5 stars 28
    • Story
      4 out of 5 stars 30

    There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experiences to illustrate techniques and approaches that will enhance your sales and marketing skills.

    • 3 out of 5 stars
    • So, whats new?

    • By Rajesh on 08-15-04

    Regular price: $2.95