The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Narrated by: Paul Boehmer
Length: 8 hrs and 43 mins
4.5 out of 5 stars (881 ratings)

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Publisher's Summary

Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004 The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this audiobook will guide you through an adventure that's more art than science: the art of the start.

©2015 Guy Kawasaki (P)2015 Tantor

What listeners say about The Art of the Start 2.0

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  • Overall
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    2 out of 5 stars

Like a collection of about.com articles

This book is one inch deep and a mile wide. A new tip every ten seconds, it is like a collection of lame internet articles. I'm not saying the advice is bad, I just dont find these kind of tips very helpful. It is the opposite of a book like The Lean Startup by Eric Ries, which takes a profound idea and explores it in depth.

54 people found this helpful

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    3 out of 5 stars
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It's ok, nothing groundbreaking. Poor narration

The narration was distracting. Also it seems like they blended 2 narrations. The tone / voice in the 2nd half sounds different. Same guy but different sound. Many of the phrases just sounded so cheesy with this reader. The content was ok. I've heard lots of entrepreneur audiobooks and this was more of the same.

32 people found this helpful

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Real deal from 1 of the fathers of Silicon Valley

Guy tells it like it is to founders of any organization. With humor, blunt honesty, and example after example, he covers the practical business of starting. From font size in a pitch presentation to tips for a launch event to company culture to sales--he gives you the good, the bad, and the ugly. Great read.

12 people found this helpful

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Overall worth it

Good info - had helpful insights - especially for tech startup .

Performance of narrator not my favorite but not as bad as others said.

7 people found this helpful

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Great primer for any entrepreneur

Full of real-world examples and actionable trip, this is a great book for any entrepreneur - or someone considering becoming one.

8 people found this helpful

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Comprehensive

Art of the start 2.0 is a detailed and comprehensive guide to starting a business. It goes into great detail on funding, promoting and growing a small business. I found many of the question and answer sections to be informative and applicable. Narration is good and the length is about right to ensure the message doesn't get mired down in minutia.

1 person found this helpful

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Powerful Insights, Entertaining Style

If you could sum up The Art of the Start 2.0 in three words, what would they be?

Engaging, Exhilarating, Empowering

What did you like best about this story?

I liked Kawasaki's no-jargon, accessible approach. The fact that this book was immediately understandable for me makes it an indispensable primer to which I will likely refer for years to come.

What about Paul Boehmer’s performance did you like?

Boehmer does a world-class job of narrating this title. He effortlessly conveys the sarcasm, wit, and (occasional) exasperation in Kawasaki's writing, making the listening experience equally entertaining and informative. I honestly think I could listen to Boehmer read out of the phone book.

Was there a moment in the book that particularly moved you?

I found Kawasaki's focus on implementation to be particularly useful. With so many considerations to potentially monopolize one's time and delay launching, Kawasaki's action-oriented advice (i.e. getting your MVVVP ready to launch as soon as possible) is liberating.

Any additional comments?

As a member of a band desiring to conduct business responsibly and intelligently, I was repeatedly pleased and enlightened by the lessons Kawasaki has shared in this book.

I have already begun having more intentional, critical conversations with my team and I find myself more and more excited for the future. I am truly thankful to have such a resource as this book to help push toward that future.

1 person found this helpful

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Misleading Description

This is not a guide for anyone starting anything. It is only for tech startups. If you are anything other than a 20-something nerd starting up a tech company from your parent's basement, look for a different book.

26 people found this helpful

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Get Started

Great if you are starting anything important. I am required to use 3 more words for the review. Now I have exceeded that. Seriously though - you should listen to this.

8 people found this helpful

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Condensed Masterclass in Entreprenership

A masterclass of entrepreneurship condensed into easily digestible bites. Hope to meet Mr. Kawasaki at some point and thank him for this book and his work in Rush Hour and Legend of the Drunken Master. :)

4 people found this helpful