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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
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The Art of the Start 2.0
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Publisher's Summary
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004 The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this audiobook will guide you through an adventure that's more art than science: the art of the start.
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What listeners say about The Art of the Start 2.0
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall2 out of 5 stars
-
Performance4 out of 5 stars
-
Story2 out of 5 stars
- Lee
- 06-15-15
Like a collection of about.com articles
This book is one inch deep and a mile wide. A new tip every ten seconds, it is like a collection of lame internet articles. I'm not saying the advice is bad, I just dont find these kind of tips very helpful. It is the opposite of a book like The Lean Startup by Eric Ries, which takes a profound idea and explores it in depth.
56 people found this helpful
-
Overall3 out of 5 stars
-
Performance2 out of 5 stars
-
Story3 out of 5 stars
- ElusiveSasquatch
- 04-12-15
It's ok, nothing groundbreaking. Poor narration
The narration was distracting. Also it seems like they blended 2 narrations. The tone / voice in the 2nd half sounds different. Same guy but different sound. Many of the phrases just sounded so cheesy with this reader. The content was ok. I've heard lots of entrepreneur audiobooks and this was more of the same.
33 people found this helpful
-
Overall2 out of 5 stars
- Amazons Customers
- 04-12-15
Misleading Description
This is not a guide for anyone starting anything. It is only for tech startups. If you are anything other than a 20-something nerd starting up a tech company from your parent's basement, look for a different book.
29 people found this helpful
-
Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- Scott Wozniak
- 04-07-15
Real deal from 1 of the fathers of Silicon Valley
Guy tells it like it is to founders of any organization. With humor, blunt honesty, and example after example, he covers the practical business of starting. From font size in a pitch presentation to tips for a launch event to company culture to sales--he gives you the good, the bad, and the ugly. Great read.
13 people found this helpful
-
Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- David
- 09-12-15
Great primer for any entrepreneur
Full of real-world examples and actionable trip, this is a great book for any entrepreneur - or someone considering becoming one.
8 people found this helpful
-
Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- James
- 06-09-15
Get Started
Great if you are starting anything important. I am required to use 3 more words for the review. Now I have exceeded that. Seriously though - you should listen to this.
8 people found this helpful
-
Overall4 out of 5 stars
-
Performance3 out of 5 stars
-
Story4 out of 5 stars
- John Padgett
- 04-27-15
Overall worth it
Good info - had helpful insights - especially for tech startup .
Performance of narrator not my favorite but not as bad as others said.
8 people found this helpful
-
Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Seth Tate (Northwest Kustoms)
- 04-08-15
Another "Must Read" From Guy Kawasaki
Learn From Those, Who Have Been There & Done That......
Experienced Minds Driving Information, Data, & Business.......
This Book Has Great Factual Information,
As Well As Information Helping Your Possible Direction,
Towards Creating What It Is,
That Makes You Or Your Product Or Idea,
Simply Amazing.........
Thanks Guy Kawasaki
I Enjoyed Another Fine Publishing
Seth Tate
Northwest Kustoms
5 people found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- B.Miles
- 07-21-15
Condensed Masterclass in Entreprenership
A masterclass of entrepreneurship condensed into easily digestible bites. Hope to meet Mr. Kawasaki at some point and thank him for this book and his work in Rush Hour and Legend of the Drunken Master. :)
4 people found this helpful
-
Overall2 out of 5 stars
-
Performance1 out of 5 stars
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Story2 out of 5 stars
- Amazon Customer
- 09-09-19
An ok book, but really nothing new
This book can be summarized in a few words.
1. Guy is super cool because her worked for Apple
2. Use social media
3. Use fewer PowerPoint slides
4. Create a real product, not just an idea
Very little actually is anything new. I'm sure I'd love to grab a beer with Guy, however I don't believe this book comes anywhere close to helping me get a business off the ground.
2 people found this helpful
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- The Art of Changing Hearts, Minds, and Actions
- By: Guy Kawasaki
- Narrated by: Dan John Miller
- Length: 4 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 525
-
Performance4 out of 5 stars 359
-
Story4 out of 5 stars 359
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.
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2 out of 5 stars
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I judged a book by it's cover-story
- By Derek on 04-14-11
By: Guy Kawasaki
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The $100 Startup
- Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
- By: Chris Guillebeau
- Narrated by: Chris Guillebeau, Thomas Vincent Kelly
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,689
-
Performance4.5 out of 5 stars 3,147
-
Story4.5 out of 5 stars 3,138
Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.
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1 out of 5 stars
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This book is poison for new entrepreneurs
- By Nate Woodbury on 07-14-14
By: Chris Guillebeau
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The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 13,710
-
Performance4.5 out of 5 stars 11,391
-
Story4.5 out of 5 stars 11,302
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
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3 out of 5 stars
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Informative, mature but not original or essential
- By Jason Comely on 02-19-13
By: Eric Ries
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The Art of the Start
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 6 hrs and 48 mins
- Unabridged
-
Overall4 out of 5 stars 512
-
Performance4 out of 5 stars 304
-
Story4 out of 5 stars 304
What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
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2 out of 5 stars
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Great Content - Punishing Narration
- By Jacqueline Harris on 02-28-09
By: Guy Kawasaki
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The Founder's Dilemmas
- By: Noam Wasserman
- Narrated by: Mark Mosely
- Length: 13 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 709
-
Performance4.5 out of 5 stars 569
-
Story4 out of 5 stars 561
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.
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2 out of 5 stars
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Too much talk on the data
- By Stanley Tan on 10-02-14
By: Noam Wasserman
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Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
-
Overall4.5 out of 5 stars 258
-
Performance4.5 out of 5 stars 228
-
Story4.5 out of 5 stars 229
What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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3 out of 5 stars
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Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
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Enchantment
- The Art of Changing Hearts, Minds, and Actions
- By: Guy Kawasaki
- Narrated by: Dan John Miller
- Length: 4 hrs and 49 mins
- Unabridged
-
Overall4 out of 5 stars 525
-
Performance4 out of 5 stars 359
-
Story4 out of 5 stars 359
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.
-
2 out of 5 stars
-
I judged a book by it's cover-story
- By Derek on 04-14-11
By: Guy Kawasaki
-
The $100 Startup
- Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
- By: Chris Guillebeau
- Narrated by: Chris Guillebeau, Thomas Vincent Kelly
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,689
-
Performance4.5 out of 5 stars 3,147
-
Story4.5 out of 5 stars 3,138
Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.
-
1 out of 5 stars
-
This book is poison for new entrepreneurs
- By Nate Woodbury on 07-14-14
By: Chris Guillebeau
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- By: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 13,710
-
Performance4.5 out of 5 stars 11,391
-
Story4.5 out of 5 stars 11,302
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
3 out of 5 stars
-
Informative, mature but not original or essential
- By Jason Comely on 02-19-13
By: Eric Ries
-
Wise Guy
- Lessons from a Life
- By: Guy Kawasaki
- Narrated by: Dan John Miller
- Length: 5 hrs and 11 mins
- Unabridged
-
Overall4.5 out of 5 stars 148
-
Performance4.5 out of 5 stars 129
-
Story4.5 out of 5 stars 129
Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in best-selling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in ninth-grade English. Wise Guy, his most personal book, is about his surprising journey.
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5 out of 5 stars
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Great book with inspiring messages and lessons
- By Chris on 02-28-19
By: Guy Kawasaki
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The Four Steps to the Epiphany
- By: Steve Blank
- Narrated by: Graham Rowat
- Length: 9 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 79
-
Performance4.5 out of 5 stars 62
-
Story4.5 out of 5 stars 62
The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them. The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.
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4 out of 5 stars
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Piercing Narrator
- By David Price on 01-09-21
By: Steve Blank
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Become Your Own Boss in 12 Months
- By: Michael J. Critelli, Melinda Emerson
- Narrated by: Robin Miles
- Length: 7 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 28
-
Performance4.5 out of 5 stars 25
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Story4.5 out of 5 stars 24
Written by America's number-one small business expert, this essential audio handbook shows you how to launch your own business in just 12 months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business - all of which has been updated for today's market.
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5 out of 5 stars
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A Must for anyone interested in Business
- By anonymous on 12-18-19
By: Michael J. Critelli, and others
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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- By: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 855
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Performance4.5 out of 5 stars 702
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Story4.5 out of 5 stars 701
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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5 out of 5 stars
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Review from a marketing pro
- By SV on 06-18-16
By: Gabriel Weinberg, and others
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Zero to One
- Notes on Startups, or How to Build the Future
- By: Peter Thiel, Blake Masters
- Narrated by: Blake Masters
- Length: 4 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 23,571
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Performance4.5 out of 5 stars 19,605
-
Story4.5 out of 5 stars 19,509
The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1.
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4 out of 5 stars
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Seems Insightful Until You Think A Little Deeper
- By Mark Brandon on 10-31-14
By: Peter Thiel, and others
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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- By: Michael E. Gerber
- Narrated by: Michael E. Gerber
- Length: 8 hrs and 5 mins
- Unabridged
-
Overall4.5 out of 5 stars 14,190
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Performance4.5 out of 5 stars 11,170
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Story4.5 out of 5 stars 11,107
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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5 out of 5 stars
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Saved my Life
- By Christine on 09-17-08
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Rework
- By: Jason Fried, David Heinemeier Hansson
- Narrated by: Mike Chamberlain
- Length: 2 hrs and 50 mins
- Unabridged
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Overall4.5 out of 5 stars 6,725
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Performance4.5 out of 5 stars 4,951
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Story4.5 out of 5 stars 4,946
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs who want to get out, and artists who don't want to starve anymore will all find valuable inspiration and guidance in these pages. It's time to rework work.
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4 out of 5 stars
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Simple, Quick, Timely, Contrarian Advice
- By Paul on 06-18-10
By: Jason Fried, and others
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The Startup Owner's Manual
- The Step-by-Step Guide for Building a Great Company
- By: Steve Blank, Bob Dorf
- Narrated by: Matthew Boston
- Length: 12 hrs and 59 mins
- Unabridged
-
Overall