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Publisher's Summary

From the Reum brothers - former Goldman Sachs investment bankers, successful operators, and investors - comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture.

Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter's 10 key "Startup Switchups" that flip traditional advice on its head:

  • Get into the trenches
  • Know if you're a speedboat or a sailboat
  • Obsessively take advantage of your unfair advantages
  • Do what you do best, and outsource the rest
  • Build in flexibility and a diversified focus
  • Think milestones, not time
  • Nail it before you scale it
  • 1 percent better is 1,000 percent better
  • Gain buy-in with heart-based momentum
  • Success doesn't equate to a successful exit

Whether you're a veteran entrepreneur looking for new ways to boost performance and reinvent your brand or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential listening to speed up your success!

©2018 M13, LLC (P)2018 Audible, Inc.

What members say

Average Customer Ratings

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  • Overall
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A must read for start ups

This book is filled with practical advice and so many things that start up entrepreneurs just made never think of. Well worth the read even for people who’ve been through several start ups. Well done Courtney and Carter

2 of 2 people found this review helpful

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Excellent book on business

This book has so much information and good advice that I would highky recommend it to anyone who is either wanting to start a business, owns a business or works at a company. The authors really have their finger on the pulse of today's business world and they explain in down to earth ways what they have gone through with their own business from starting to selling it. It is a must-read.

1 of 1 people found this review helpful

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Great Read and Listen All Around

I did a combination of reading this book and then utilizing the audible version on my drives to and from work. I have to say that I really enjoyed the audible and hearing the author speak it! I found much of the information super useful and insightful and even though I am a very new business owner it was interesting to see the bigger picture at hand and get some broad perspective on the business world we live in. Highly recommend to anyone interested in investigating the new age of millineals, buying motivations, and how to successfully scale your business no matter how large you want to grow it.

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must-read for any beginning entrepreneur

I found this book absolutely fascinating. There were so many things I didn't think about before reading it, but the lessons are very doable and can be adapted to your particular business. it was very deep and I will be reading it for a second time in about a month... I Don't Want to Miss a Thing!

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Pay for a professional

This book should have been read by a professional voice talent. I enjoyed it otherwise. thank you.

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Great tips for beginners but...

This book is filled with a lot of great tips and insights on launching a business, finding investors, and even selling the business, but my biggest issue is with the narrator himself. I know he wrote the book, but it felt he never read it.

Between the awkward pauses, stuttering, and having the feeling that I’m listening to a junior high student read a book report he never wrote, I can’t recommend this audiobook. Read it instead.