Shortcut Your Startup

Speed Up Success with Unconventional Advice from the Trenches

By: Carter Reum, Courtney Reum

Narrated by: Carter Reum

From the Reum brothers - former Goldman Sachs investment bankers, successful operators, and investors - comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture.

Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter's 10 key "Startup Switchups" that flip traditional advice on its head:

• Get into the trenches
• Know if you're a speedboat or a sailboat
• Obsessively take advantage of your unfair advantages
• Do what you do best, and outsource the rest
• Build in flexibility and a diversified focus
• Think milestones, not time
• Nail it before you scale it
• 1 percent better is 1,000 percent better
• Gain buy-in with heart-based momentum
• Success doesn't equate to a successful exit

Whether you're a veteran entrepreneur looking for new ways to boost performance and reinvent your brand or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential listening to speed up your success!

Download the accompanying reference guide.©2018 M13, LLC (P)2018 Audible, Inc.

Fantastically, insightful, and actionable

I love how practical this book is, filled with stories that don’t go into too much detail that wastes your time, but just enough to get you the points. They shared many insights that would take many years to learn on your own. Very grateful for it. Will read over, starting now.

Excellent book on business

This book has so much information and good advice that I would highky recommend it to anyone who is either wanting to start a business, owns a business or works at a company. The authors really have their finger on the pulse of today's business world and they explain in down to earth ways what they have gone through with their own business from starting to selling it. It is a must-read.

every entre should read. period

this book applies to EVERY entrepreneur. I will be listening a second time and buying book in print for reference. these guys are blessings!

Well done!

I was f'n impressed! No Karl Alomar in the book!? j/k Great job guys. Every startup company should get this book.

A must read for start ups

This book is filled with practical advice and so many things that start up entrepreneurs just made never think of. Well worth the read even for people who’ve been through several start ups. Well done Courtney and Carter