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Publisher's Summary

Raise your hand if your company needs more new customers.

I suspect your hand is (figuratively) up. This book is about not just growth, but high-growth, explosive-growth, the kind of growth that weather satellites can see from space. The success of any business-to-business company is directly linked to how effectively they acquire new pipeline. To skyrocket growth, sales development is the answer.

This book encapsulates author Trish Bertuzzi's three decades of practical, hands-on experience. It presents six elements for building new pipeline and accelerating revenue growth with inside sales.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Trish Bertuzzi (P)2016 Trish Bertuzzi

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What listeners say about The Sales Development Playbook

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Great stories and examples

I have the print book and picked this up for my commute. Narrator made it great listen, too.

3 people found this helpful

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Amazing tips for new SDR Managers and Sales Exec

I have been listening to it for the last week and it help me in ways I did not even expect.

Recently I started my first hiring process as an SDR manager and your book taught me A LOT (capital letters don't even begins to describe how much :) ). From the hiring process that you so greatly described to how should I look at compensation, it really helped me in the last days when I was faced with new challenges.

I would recommend this book to anyone who deals with Sales Development, Sales or just want to grow his business and his personal skills.

2 people found this helpful

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This is the best sales book I've read.

I revisit the audible and paperback versions often as our sales organization grows and changes. the PDFs are very handy as well!

2 people found this helpful

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Women in Sales

Disappointed the publisher chose a male reader for a book by one of the great female sales leaders

1 person found this helpful

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Great knowledge of building sales pipelines!

Glad to listen to this book, awesome framework so you don't have to reinvent the wheel.

1 person found this helpful

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This shit good. Really good.

Really gives good insights on sales development. The later chapters of the book were amazing.

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EXCELLENT GUIDE

Learned from the first Chapter, excellent guideline, excellent book, looking forward to apply what I have learned

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"THE" Sales Development Rep Bible!

What an outstanding job Trish has done in laying out all of the criteria for building a top-notch SDR organization!

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Thorough Insightful & Worth It.

As a sales leader and a trainer for sales organizations, Trish has thoughtfully laid out every aspect of creating and running your sales development team.
This book is sharp as a tack in its content and is actionable from the beginning.

The narrator is pleasant to listen to, but it is the content you need as a sales leader today.

I hope you pick this book up and give it a listen or a read. I will be buying a hard copy for reference.

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Great for someone transitioning to a sales role!

My Sales manager recommended this book when I accepted my first formal sales position. I highly recommend it for anyone moving into sales, even if you have some experience. It's definitely worth the time and the listen.

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  • Darren Teague
  • 11-21-17

Great for all SDR managers

If you're looking to improve results as an SDR manager or SDR. This is a must!

2 people found this helpful

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  • Amazon Customer
  • 06-15-18

Fantastic

Very pleased with the content and the delivery. Honest and don't to the Earth speaker. If you are in sales I definitely recommend this book!

1 person found this helpful

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  • MR D Shukla
  • 09-20-21

learnt a ton about running a team

great read lots of insights about how to run a team effectively - really enjoyed it

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  • Jordan Butel
  • 09-12-21

Excellent

An excellent book for building an SDR team. I have atleast 15 tips that can be attempted.

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  • Raa
  • 06-09-19

amazing

simply amazing and full of action points. from hero to zero battle manual. highly recommended

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  • Dan
  • 09-21-18

I certainly learned something here

Great sales development book..it has certainly kept me motivated, he explains it very well and in detail and I think by any means It purely based on experience..

I enjoyed listening..Thanks but the audio book did get it's chapters mixed up lol, looking to grow your business and train your people, get the book it certainly help.

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  • dave
  • 08-07-18

full of golden nuggets of ideas

I have listened to 5-6 books on sales/business development. This had been on the end of my list because it was focused on inside sales based business growth which is not really my area of interest.
Firstly if you are looking for support, ideas, best practices for sales development driven by inside sales this book from start to finish has everything you need; from process, through hiring, through incentive plans etc. It really has everything from clearly someone who knows what they are talking about.
From my personal perspective this book is rammed packed with ideas which can be applied to external sales development

easy to listen to, pdf is a support but you can happily survive listening to the book without the pdf in front of you