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Yes! Audiobook

Yes!: 50 Scientifically Proven Ways to Be Persuasive

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Publisher's Summary

Small changes can make a big difference in your powers of persuasion.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.

Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

©2008 Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini; (P)2009 Simon & Schuster

What the Critics Say

"Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" (Daniel Finkelstein, Comment Editor, The Times, London)

What Members Say

Average Customer Rating

4.0 (795 )
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4.2 (437 )
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  •  
    Samer Forzley 06-11-15
    HELPFUL VOTES
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    "Read his other book"

    This book is really a recycle of the author other book "influence" which is a 5 star book. Get it and don't bother with this one

    0 of 0 people found this review helpful
  •  
    Thomas Brent Mott 06-01-15 Member Since 2015
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    "Great ideas"

    I am in marketing and got multiple tags and phrasings that I can use to influence clients to see how my services will work better for them than my competition!

    0 of 0 people found this review helpful
  •  
    Limegreen San Francisco, CA, United States 02-21-15
    Limegreen San Francisco, CA, United States 02-21-15 Member Since 2011
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    Story
    "Yes! Yes!"

    Don't let this simple title lead you to think this book has basic information. This book has great information as well as scientific data to back up its claims. It cites easy to understand examples so you can better understand the content.

    The presentation was great as well. I liked how the headings and chapters were read by another person. This made it easy to differentiate the topics.

    0 of 0 people found this review helpful
  •  
    KellysHero718 08-07-14
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    "It's Okay"

    A mostly interesting collection of anecdotes drawn from a lot of surveys of college students and others, mostly anecdotal evidence despite the subtitle. The authors spend a great deal of time repeating the phrase "scientific researchers" to add credibility to their work, but I'm not sure they recognize the difference between a scientist and a pollster. And maybe there isn't one.

    0 of 0 people found this review helpful
  •  
    PC 05-14-13
    PC 05-14-13
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    "Not impressed"

    Expecting this book to be on the continuum of Cialdini's Influence, this rather turned out to be a sales tactics book, which some salesperson can (and already does) apply to their daily work. This book covers more about influential tactics that are effective for transaction-based situation, rather than long-term relationship.

    For those who were looking for ways to be more persuasive in their daily negotiation, this book is not for you.

    1 of 2 people found this review helpful
  •  
    Silverback 05-02-13
    Silverback 05-02-13
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    "Great Companion to Influence"
    Any additional comments?

    I found this book to be a great companion book to Influence: Science and Practice
    by Robert Cialdini. Unfortunately, Audible does not have that book available, so you’ll have to read it :)

    I would say that this book is more of a “practical handbook” where as Influence: Science and Practice is more of the in depth theory and practice of influence. You will get the most out of this book if you are familiar with Cialdini’s Six Principles of Influence: reciprocation, consistency, social proof, liking, authority and scarcity.

    Regardless if you have read Cialdini’s other book(s), you will find this book to be practical in everyday use of influence.

    0 of 0 people found this review helpful
  •  
    Bob Faw NH USA 12-11-12
    Bob Faw NH USA 12-11-12 Member Since 2012
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    "Lots of good nuggets of info. Very interesting"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, anyone interested in understanding the way humans work, and how to influence others.


    What did you like best about this story?

    I liked the tips on preventing being unduly influenced. Cool research shared as well.


    What insight do you think you’ll apply from Yes!?

    Ask a small favor before a big one


    Any additional comments?

    I'll probably read it again to refresh the insights

    0 of 0 people found this review helpful
  •  
    Joy Casey Solana Beach, CA 11-06-12
    Joy Casey Solana Beach, CA 11-06-12 Member Since 2014
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    "Very Interesting book!"
    What did you love best about Yes!?

    I loved all the different and fascinating studies on how people are influenced.


    What did you like best about this story?

    Each story (study) was so interesting.


    What did you learn from Yes! that you would use in your daily life?

    I will have to listen to this book again. The book makes you aware of how we are...and do...influence each other...in ways you might not have suspected.


    Any additional comments?

    It was a fun and interesting listen. :-)

    0 of 0 people found this review helpful
  •  
    Richard San Ramon, CA, USA 04-30-12
    Richard San Ramon, CA, USA 04-30-12 Member Since 2015
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    "Meh..."
    What disappointed you about Yes!?

    If you're a fan of the genre, there's little new information to be had. The authors seemed to be stretching to reach 50 ways, where it might have been better to shed the fluff and focus on fewer, high value topics.


    Would you ever listen to anything by the authors again?

    Possibly, but I wouldn't seek them out.


    What three words best describe Blair Hardman’s voice?

    Right for the job


    0 of 0 people found this review helpful
  •  
    Amber Fort Collins, CO, United States 12-01-11
    Amber Fort Collins, CO, United States 12-01-11 Member Since 2017
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    "I've listened to this one a dozen times"

    I really enjoyed Yes the first time I read it while on a long drive. The points are interesting, well backed up by studies and research.

    I find myself putting this track on at night when I'm ready to drift off to sleep. It's interesting enough to listen to more than once, but unlike a novel I don't need to worry about falling asleep and missing the story line!

    The tips are great, I make use of them to good effect in real life situations.

    1 of 2 people found this review helpful

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