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Yes! Audiobook

Yes!: 50 Scientifically Proven Ways to Be Persuasive

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Publisher's Summary

Small changes can make a big difference in your powers of persuasion.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.

Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

©2008 Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini; (P)2009 Simon & Schuster

What the Critics Say

"Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" (Daniel Finkelstein, Comment Editor, The Times, London)

What Members Say

Average Customer Rating

4.0 (777 )
5 star
 (323)
4 star
 (246)
3 star
 (144)
2 star
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4.1 (420 )
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Story
4.2 (421 )
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3 star
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2 star
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1 star
 (12)
Performance
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  •  
    Holly St. Paul, MN, USA 04-21-09
    Holly St. Paul, MN, USA 04-21-09
    HELPFUL VOTES
    6
    ratings
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    7
    1
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    ""Yes" is a great book"

    I would recommend to anyone no matter what your career!

    6 of 11 people found this review helpful
  •  
    BK Hollywood, CA 06-09-17
    BK Hollywood, CA 06-09-17 Member Since 2015
    ratings
    REVIEWS
    13
    3
    Overall
    Performance
    Story
    "Mostly a rehash of Influence."

    Good for a quick refresher, but not as powerful as Robert Cialdini's earlier book, Influence.

    0 of 0 people found this review helpful
  •  
    Tommy 10-04-16
    Tommy 10-04-16 Member Since 2017
    ratings
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    20
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    "Great Read"

    Lots of useful info, to be able to persuade with integrity and tact. A great read!

    0 of 0 people found this review helpful
  •  
    Missy 09-04-16
    Missy 09-04-16 Member Since 2017
    ratings
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    2
    2
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    Story
    "Informative"

    Lots of tips that you can apply to everyday business and personal situations. A must have tool for home court advantage.

    0 of 0 people found this review helpful
  •  
    Miller 06-06-16
    Miller 06-06-16
    ratings
    REVIEWS
    9
    1
    Overall
    Performance
    Story
    "another version of a better book"

    very good, however if your looking to read/listen to only one book on the subject I would highly recommend "influence science and practice" which is a more detailed version of this book.

    0 of 0 people found this review helpful
  •  
    Miguel A. 06-12-15
    Miguel A. 06-12-15
    ratings
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    1
    1
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    Performance
    Story
    "Great book"

    You have to read it if you want to improve your skill influence,so go ahead

    0 of 0 people found this review helpful
  •  
    Tom 06-12-15
    Tom 06-12-15 Member Since 2015
    HELPFUL VOTES
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    "Fun!"

    I love this type of information. I suppose I would've enjoyed a few more examples and deeper explanation. However the short into the point examples and exclamation provided were very beneficial.

    0 of 0 people found this review helpful
  •  
    MarketSmartLee 06-11-15

    LA

    HELPFUL VOTES
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    "Ok, and short."
    Would you try another book from the authors and/or Blair Hardman?

    maybe


    What did you like about the performance? What did you dislike?

    I like that it was short and to the point. At the same time I may have disliked that it was so short and to the point.


    Could you see Yes! being made into a movie or a TV series? Who should the stars be?

    not at all. Just a book of what felt like bulletpoints.


    0 of 0 people found this review helpful
  •  
    Samer Forzley 06-11-15
    HELPFUL VOTES
    49
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    105
    13
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    0
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    "Read his other book"

    This book is really a recycle of the author other book "influence" which is a 5 star book. Get it and don't bother with this one

    0 of 0 people found this review helpful
  •  
    Thomas Brent Mott 06-01-15 Member Since 2015
    ratings
    REVIEWS
    53
    1
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    Performance
    Story
    "Great ideas"

    I am in marketing and got multiple tags and phrasings that I can use to influence clients to see how my services will work better for them than my competition!

    0 of 0 people found this review helpful

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