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Publisher's Summary

From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.

©2012 Daniel H. Pink (P)2012 Penguin Audio

What members say

Average Customer Ratings

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in depth

Easy to digest information and a go to source for relistening. The examples/exercised to do are ground breaking and gives clarity to most of my confusion and frustrations.

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Information Packed

This is the third time listening since I purchased some time ago. A lot of information and useful tips. Sounds like Dan Pink is camping up with some new material.

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Boring AF

Sorry, really tried to hang in there untilnit got interesting but could not find any reason to go on last Chapter 2. super freaking boring read.

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The Ultimate 21st Century Skillset

Dan not only lays out the science, he clarifies through story. Finally, he drives the realities of human selling home through practical applications. Everyone not involved in traditional selling should read this book.

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Great!

good insights and practical advice on how everyone is in sales. if you are alive, your job is to move others. this book helps with that!

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solidified somethings and opened my eyes to many

opened my eyes to many more insights than I though it would. I'm better for it

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Daniel Pink made me Think

When listening to this book you will broaden and expand your ability to look past what your normal sales practices have been doing for your prospects and clients. Pink's perspectives will cause you to pivot and move in a direction that will enable you to be a server as opposed to s seller. Your sales effectiveness will improve.

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Outstanding, but forgot to record a section

It "wow"ed me from the introduction through the very end. Mine now looks like a text book from college when the professor says to highlight only the important material and you end up highlighting every word on the page including the page number.
It dropped wisdom like someone picking up beads with buttery fingers.

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Highly recommend this book for anyone looking to learn more about people

Dan Pink is a master! All of his books are brilliant and insightful. Loved this one as much as Drive. I'm glad Dan read the book. He's a great storyteller, too!!

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Perspective changing and engaging

Thankfully I experienced great validation in how I train and see my clients and coworkers. But being new to the official title of trainer I have fresh ideas at how to approach my serving others in this role. I much enjoyed the listen!