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Publisher's Summary

With Brian Tracy’s The Psychology of Selling you will learn how to program yourself for success.

How would you like to triple your income in just 12 months?

That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.

“Selling is an inner game,” Brian states, “and the difference between top performers and average ones is not as great as you might think. Top performers just do certain things a little bit better each day.” In these 12 sessions you’ll learn the field-tested techniques that will give you that critical edge, so you can blow the roof off your closing rate and your commissions. In this landmark program, you’ll discover:

  • Why the top 20 percent of salespeople earn 16 times the average of the rest.
  • The 10 characteristics of superior salespeople.
  • The psychology of buying.
  • How to break a prospect’s preoccupation.
  • Why goal setting is a key to sales success.
  • Six ways to increase effectiveness.
  • How to deal with a prospect’s nine most common objections.
  • The Law of Six and how it can help you.
  • And so much more!

©1985 Nightingale Conant for Brian Tracy (P)1985 Nightingale Conant

What members say

Average Customer Ratings

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This Is What I Read Before Every Sale

Would you consider the audio edition of The Psychology of Selling to be better than the print version?

Yes. I have read the printed version, yet Brian Tracy truly brings his lessons alive with his profound mastery of tone and diction. Superb use of pauses during audiobook. Both are great works. Yet I feel he speaks to you directly in audiobook, which creates a long lasting impact.

What did you like best about this story?

Brian Tracy's knowledge. This is a man who is a proven wealthy sales master in his field. I love how he combines factual data with experience with stories that he uses to help explain his topics. Nothing better than an example combined with just the right amount of useful information. I use this book as my reference guide during any stage in the sale. I first read his book and within two days closed 3 deals that had been lagging. I had continually fell victim to a common sales problem, fear of closing. We've all been there, yet this man gave me an arsenal of tools. I'll never forget the first time I used one of his techniques. Prospect gave me the "I'm busy all week, lets meet another time." I used to get that ALL the time, and it would take 3-8 times before I could close. Immediately, I responded with "I understand. Lets pull out our calenders and see when would be best for you." Confirmed appointment. Closure in two meetings. Genius.

Which character – as performed by Brian Tracy – was your favorite?

I'd have to say when he told the story about the RV salesman. The man who would cruise around in a brand new RV and show prospects what it would be like to take a cruise in such a wonderful piece of machinery. :)

Was this a book you wanted to listen to all in one sitting?

Yes and No. Although I could not stop listening, I found this book helped me best immediately before and after a sale. Before, so I can touch up on a few points I needed to work on, and after to go over my sale and compare it to how Brian Tracy does it. Best way to apply knowledge.

Any additional comments?

Just wanted to say thank you to Brian Tracy and Audible, if Brian ever reads this, as this has truly made me a salesman in an entirely different level. Before I was making 10-20k quarterly. Now I've doubled that income and spent half as much time prospecting as before. More time closing sales and asking for referrals :)

4 of 4 people found this review helpful

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Energizing and a Lot of Good Info

I'm new to sales, and this is a great starter book. The speaker provides a lot of insight into sales and working on yourself. As is the common stereotype of sales, I was worried about manipulating people into purchasing something they are not interested in. Brian shows how to sell with integrity and enthusiasm.

3 of 3 people found this review helpful

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Oldie but goodie

It's Brian Tracey, you can't go wrong!!!! I have listened to this over and over and always grab something new I can apply.

2 of 2 people found this review helpful

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One of the best!

If you have any book you need to add to your library as a sales professional, this book is the one. There are others such as good ole Zigmeister, and this one is a close tie. Get it!

2 of 2 people found this review helpful

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Best investment you can make in yourself

The best investment you will make in yourself for today tomorrow and more importantly your future you simply can't go wrong

1 of 1 people found this review helpful

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Another Great

What made the experience of listening to The Psychology of Selling the most enjoyable?

I've listened and read this book over the years - it's a great resource. Many people have the mistaken belief that "sales" or people who sell are "bad" but no one seems to feel bad when they buy something or they have a job because someone sold something.

1 of 1 people found this review helpful

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Blocking and tackling techniques to get you going

I've watched several excerpts of Brian Tracy on YouTube but listening to him completely through one audio program really put together the whole picture very inspirational.

3 of 4 people found this review helpful

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Listen, apply, sell more.

Repeat! Selling is an art and a science and the psychology of selling does a great job of breaking it down.

1 of 1 people found this review helpful

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Awesome to listen.

loved it. Brian Tracy knows his stuff. really informative and on point.

7 of 10 people found this review helpful

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get this!

this audio was amazing!! if ur in sales, which we ALL are, you've got to get this!

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  • Jo Jo
  • 12-14-17

fantastic!

I absolutely loved it! Quick, sharp, straight to the point, massively educational. I've already bought paper copy so I can mark on it and make notes. I highly recommend it to all sales people. I wish I've read it ten years ago...

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  • Anonymous User
  • 09-19-17

Brainstorming wonderment!

Loved this book. Sets you right. Should be a job requirement not just for sales people but for everyone!

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  • Ian Rickard PartnerToSuccess com
  • 09-16-17

Engaging and informative

Struggling to find sales audios that are realistic and not that of 80's double glazing sales (I was one of them), I found this audio to be fabulous. Loads of interesting points to learn and use. I will be listening again and again as I'm sure my remuneration will increase as a direct result of implementing these points.

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  • DMC
  • 03-03-16

A touch dated

The principles of sales don't change so the book has value but the lack of technology and the sexist references just make it tough listening.

It's still worth listening to.

2 of 8 people found this review helpful