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To Sell Is Human Audiobook

To Sell Is Human: The Surprising Truth about Moving Others

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Publisher's Summary

From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.

©2012 Daniel H. Pink (P)2012 Penguin Audio

What Members Say

Average Customer Rating

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  •  
    Brian K 02-06-17
    Brian K 02-06-17 Member Since 2017
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    "Helpful"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, it puts the idea of selling in perspective. As a small business owner the principles outlined in this book were very beneficial.


    0 of 0 people found this review helpful
  •  
    Amazon Customer 01-05-17 Member Since 2015
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    "Oversimplification of research"

    I struggled to finish this book. Pink's oversimplification of studies he presents made it hard for me to trust anything he was saying was valid.

    0 of 0 people found this review helpful
  •  
    limesanddimes 12-26-16
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    "Basic but good information"

    I'd say this book is more geared towards those that aren't in sales but want to not be afraid the idea of selling. It could also be good for those salespeople who still think that we still live in a world of "buyer beware" instead of "seller beware." Pink does a good job of describing the new age of selling. I almost stopped the book because the first third is all about "why everybody is in sales." But I made it through.. then it gets into more helpful ideas and tips. Basic but good information. Everybody should understand what this book teaches, I would hope that those in selling already do understand this. Maybe this book is for salespeople too...

    0 of 0 people found this review helpful
  •  
    zach morris 11-18-16
    zach morris 11-18-16 Member Since 2016
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    "Service first"

    Old-school salesman beware, this is the true service to sales mentality. As the manager of the sales team, I am implementing the principles found in this book. We are seeing results following the notion that we should leave every client better off than when we found them. It's a simple strategy, but it pays off in spades.

    0 of 0 people found this review helpful
  •  
    Parky 10-24-16
    Parky 10-24-16 Member Since 2016
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    "Listened to it twice"

    Immediately applicable contrarian content backed by research + the high level case for what's shared

    0 of 0 people found this review helpful
  •  
    Cristina 10-23-16
    Cristina 10-23-16 Member Since 2016
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    "Refreshing new take on the ABCs"

    Refreshing new take on the ABCs....leading with service, snap shot of todays workforce, universal skills to move people, how improv and creativity are so useful in a modern sales environment

    0 of 0 people found this review helpful
  •  
    Brandon 10-23-16
    Brandon 10-23-16
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    "Nothing for an actual salesperson"

    As a professional salesperson, I was hoping to get some insightful information on how to sell better. Unfortunately the majority of this book instead tries to convince you that selling is a good thing, which I already believe since this is my profession. If you're trying to convince someone to sell, get this book. Otherwise don't

    0 of 0 people found this review helpful
  •  
    Zubair 10-20-16
    Zubair 10-20-16
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    "A fantatsic and insightful read"

    A fantastic read in which demonstates that not only are certain individuals in the sellings game but we all are. With insightful studies, stories and techniques shared, theres a lot to takeaway from this book, so that even when we are not posed to sell, we are still selling!

    0 of 0 people found this review helpful
  •  
    Michael 10-02-16
    Michael 10-02-16 Member Since 2016
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    "so so - useful, but difficult to follow on audio"

    I liked the author's talks on motivation and have lots of respect, and was really excited to listen to this book, but honestly was disappointed.
    Concepts seem to be useful, but they are given unnecessarily fancy sounding names, which could easily be renamed to smth simpler and more memorable.
    Poor structure of book - jumping back and forth to loosely related and poorly named concepts usually without good connected progression, which ultimately can create a "soup" in listeners / readers head.
    Difficult to follow, especially on audio when author constantly gives numbered lists (which I actually like), but you only know its a numbered list when he says 3 or 4 (it was not clear some list is upcoming) - if you are taking notes it gets very confusing and you waste time relistening..
    I like scientific books, but this one has too much emphasis on proceas / methodology where in many cases what reader wants to know is the key result / findings.

    0 of 0 people found this review helpful
  •  
    Missy 09-22-16
    Missy 09-22-16 Member Since 2017
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    "OUTSTANDING... Filled with No-Fail strategies"
    Would you recommend this audiobook to a friend? If so, why?

    Success has many parents and this #1 NY Times bestseller has earned its place as father of the year! To Sell Is Human audiobook lets you listen over and over for tips you'll want to implement throughout your career as well as in your personal life. I love the PechaKucha 20x20 six minute presentation concept, Twitter tips and strategic mimicking. Also, the fact that his findings are backed by research. Interesting that the author is so influential that his name is larger than the book's title. That's one of the perks of selling millions of books. I'll read this timeless gem for years to come.


    0 of 0 people found this review helpful

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