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The Psychology of Selling Audiobook

The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible

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Publisher's Summary

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time. Salespeople will learn: "The inner game of selling" how to eliminate the fear of rejectionhow to build unshakeable self-confidence. Sales people, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.

©2006 Brian Tracy (P)2013 Gildan Media LLC

What the Critics Say

From Publishers WeeklyWith his 300-odd video and audio courses (sales at one mil.), and 30 books, Tracy has built a strong motivational sales and marketing brand. This latest installment shapes pop psychological constructs to fit Tracy's existing paradigms: "Your subconscious does not think or decide. It merely obeys your mental commands." Tell that to Dr. Freud, one might retort, but the point here is not fidelity to psychology theory, but efficacy in getting readers to change the way they bring themselves to a sale. Visualization techniques, concrete sales advice and motivational pep talks make up chapters like "The Inner Game of Selling" and "The Power of Suggestion." The "Getting More Appointments" chapter recapitulates sound but Willy Lohman-esque advice like "Sidestep the Excuse" or "Don't Be Put Off"; the book as a whole feels familiar, but it's clearly organized. Even in Tracy's generic prose, the repackaged tried-and-trues will find their marks.

What Members Say

Average Customer Rating

4.6 (1417 )
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Performance
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  •  
    William A 12-25-15
    William A 12-25-15
    HELPFUL VOTES
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    "The performance killed it for me."
    What did you love best about The Psychology of Selling?

    There were some good tips. It was not 80/20 good, but there were still some things I wrote down.


    Who would you have cast as narrator instead of Brian Tracy?

    Someone that was not doing the recording in their home. I thought the person that did the narration was fine as far as they read, it is all the annoying distractions that I could hear, beeping, page turning that really killed it. It sounded like it was recorded at someones home and not like the other books I've bought from audible.


    Any additional comments?

    There are a few time, and by a few I mean +15 times where it sounds like the start of the sentence was said from within a box and mid way through it he removed the box. There are also beeps or buzzes that you can hear throughout the recording. The most common sound to hear was paper being turned. I am assuming that this was the script that was being flipped. I have no idea why none of this was caught in editing and rerecorded.

    As for the actual story I did find some of it useful and do plan to implement it into what I do. If ever there was an update to the book I really hope they take out the several parts where it wants us to say things about how great we are. He tells us to do this at a minimum 4-5 different times.

    I do plan to listen to the book again to make sure my notes are complete, but I do not see this being a book I reread or listen to over and over like the 4 hour work week.

    5 of 5 people found this review helpful
  •  
    Amazon Customer 03-24-15 Member Since 2017
    HELPFUL VOTES
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    "this most certainly works"

    great examples of how to overcome objections. how to prospect effectively. this book is a must have whether you are in the field or on the phones!

    2 of 2 people found this review helpful
  •  
    DAVID 03-09-14
    DAVID 03-09-14
    HELPFUL VOTES
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    "multiple sound defects, sounds like in barrel"
    Any additional comments?

    Excellent material, as I own most of Tracy's material, as one of his highest admirers. Howe ver apparently this new version was mastered splicing in previous sections or for whatever reason the intermittent and repeated sections that sound like he is speaking in a barrel are extremely distracting to the otherwise excellent content. Hopefully it will be remedied, and i will periodically re-download copies in hopes that will eventually be the case.

    25 of 35 people found this review helpful
  •  
    Eugene United States 05-27-15
    Eugene United States 05-27-15 Member Since 2017
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    "Helped me make sales."

    Good book. Take notes and apply the ideas into your own career. it works well.

    1 of 1 people found this review helpful
  •  
    Jill Cincinnati, OH 07-29-15
    Jill Cincinnati, OH 07-29-15 Member Since 2017
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    "Great advice"

    Applied just a little of the sales advice and started closing on sales right away

    2 of 3 people found this review helpful
  •  
    Brian 01-06-15
    Brian 01-06-15 Member Since 2014
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    "Great info, poor quality"

    Brian Tracey is amazing, but it sounds like he is reading this book in his bathroom. Uninteresting inflection, and poor quality audio, but the information is pure gold.

    6 of 10 people found this review helpful
  •  
    Amazon Customer 11-16-17 Member Since 2017
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    "Easy read"

    loved it. borrowed the book for a friend and had to give it back half way through. finished it in record time!

    0 of 0 people found this review helpful
  •  
    Tony P 10-28-17
    Tony P 10-28-17 Member Since 2017
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    "great read!"

    Strong tools for selling. great book. Brian Tracy is a master and his advice is sage.

    0 of 0 people found this review helpful
  •  
    Nopadol Rompho Bangkok 10-28-17
    Nopadol Rompho Bangkok 10-28-17
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    "Book for salesperson"

    If you want to have a career as a sakesperson, I would strongly recommend this book.

    0 of 0 people found this review helpful
  •  
    Regie Atlanta, USA 10-19-17
    Regie Atlanta, USA 10-19-17 Member Since 2012
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    7
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    "This is awesome!"

    Thank you, learned so much of where I can improve and get better. Steps are outlined and I’m implementing it in my business.

    0 of 0 people found this review helpful
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  • Greg
    4/4/16
    Overall
    Performance
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    "A must listen!"
    Would you recommend this audiobook to a friend? If so, why?

    I have wholeheartedly recommended this book to every single person I know in sales. Not only is Brian Treacy a very good reader, everything he says makes the utmost sense. I have listened to this 4 times now and I don't intend to stop anytime soon. My sales and personal life have become so much greater after listening to this audio book. I feel it is my duty to write a good review as a personal thank you to this man for what has been a life changing endeavour and what I can only describe as a wake-up call for me personally. Thanks Brian!


    Who was your favorite character and why?

    Brian


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    It made me realise my true potential, which is something that you cannot put a price on. This book is worth 1000 times the asking the price.


    4 of 4 people found this review helpful
  • Cheryn
    3/17/17
    Overall
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    "Very useful book, will refer to many times"

    Great book, sales tips still apply now. Only downside is Brian Tracey's voice often comes across as a bit tinny (bad recording). However the content is great.

    2 of 2 people found this review helpful
  • Mark F
    6/6/14
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    "The "GO TO" Info for All Sales Professionals!"
    Would you listen to The Psychology of Selling again? Why?

    I listen to this regularly as it always offers a fresh angle when thinking about different sales and marketing challenges or opportunities, as it allows you to apply the thoughts you have to each situation in a practical way... if that makes sense!?


    What was most disappointing about Brian Tracy’s story?

    Nothing.. You can't exactly call this a story!


    What about Brian Tracy’s performance did you like?

    Brian Tracy always gets to the point. Unlike many narrators or "how-to" info providers, he tends not to waffle unnecessarily. He sometimes has anecdotes but they are always relevant and never particularly long-winded or self promoting. I have many of Brain's other programs on good old fashioned tape as well as audio book and he always delivers in a brisk but encouraging and engaging way.


    Was this a book you wanted to listen to all in one sitting?

    You couldn't take this info in, in one go. The whole point and value of this particular program is its longevity and real-world practical application. Whatever situation you find yourself trying to deal with and regardless of product, following the advice here allows you to look at each situation with fresh eyes and ears and use some of the principals and strategies involved. I should know - I first bought this in tape format in the '90s and it's as relevant now as it was then, hence me repurchasing again in a kinder format!


    Any additional comments?

    If you are or want to be a Sales Professional, BUY THIS PROGRAM. Visit it many times whenever you need a fresh angle on a deal or just a kick in the pants to refocus and get motivated on whatever is on your plate right now. Once you get through the intro, you will then be able to look at all these approaches whenever you need to. You won't regret anything here - it's helped me selling for brands like Jaguar and Mercedes right up to multi-million pound boats and most importantly, selling "me"!

    4 of 7 people found this review helpful
  • Anonymous
    11/16/17
    Overall
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    "undeniably enlightening "

    As always, Brian gives you all the advice you need to change the way you look at your life and success. A must read for anyone in sales, a great read for those in all other professions.

    0 of 0 people found this review helpful
  • Lebo
    10/26/17
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    "brilliant message the narrator was too bland"

    The book had a wonderful message and many great lessons my issue was how monotone the narrator was.

    0 of 0 people found this review helpful
  • pat
    9/19/17
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    "Motivating"

    No nonsense, straight down the middle approach to achievement. You wouldn't have to be a salesperson to get something out of this.

    0 of 0 people found this review helpful
  • chuckireland89
    9/15/17
    Overall
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    "Absolutely brilliant"

    I previously read the book and when I started listening to audio books this was the first one I got. Very insightful packed with useful tips and new approaches. Recommended to anyone starting out in sales

    0 of 0 people found this review helpful
  • Amazon Customer
    9/1/17
    Overall
    Performance
    Story
    "Please remake this record again"

    I really like the content but he's reading way so boring... also many sound problems

    0 of 0 people found this review helpful
  • Anonymous
    8/26/17
    Overall
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    "good book"

    It is a good book that can gives any sales guy a very good amount of information and tactics. it's also very good refreshing for basic 101 sales strategies.
    I recommend it for sure .

    0 of 0 people found this review helpful
  • rocio
    8/18/17
    Overall
    Performance
    "Excelent book"

    Fácil lectura, buena redacción y me hizo aprender mucho sobre el arte de las ventas así como establecimiento de metas. Muy recomendable.

    0 of 0 people found this review helpful

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