Marketing Psychology

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home. Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a...

The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast...

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and...

How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.

What are the MOST POPULAR Candlestick Charts Used by Millionaires? Unlock the secrets of Candlestick Charts and discover how millionaires use them to achieve success in the financial markets! In this book, we'll dive into the world of technical analysis and explore the strategies and techniques used by wealthy traders to maximize their profits. From identifying patterns and trends to making informed investment decisions, we'll cover it all. Whether you're a seasoned trader or just starting out, this book will give you the insights and knowledge you need to take your trading to the next ...

From the #1 New York Times-bestselling author of The 48 Laws of Power comes the definitive new book on decoding the behavior of the people around you Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power...

The psychology classic - a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled - from one of the most influential behaviorists of the 20th century and the author of Walden Two.

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller...

In modern markets, price doesn’t move by accident — it moves because liquidity demands it. The Market Maker’s Playbook — Liquidity Maps and Execution Models pulls back the curtain on how elite traders read, track, and anticipate those movements with professional-grade precision. Building on the foundation of the first two books in The Market Maker Mindset™ series, this volume shows you how to translate awareness of manipulation into structured, repeatable action. You’ll learn how to build liquidity maps, identify high-probability execution zones, decode institutional timing, and...

Marketing with AI For Dummies is your introduction to the revolution that's occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You'll also learn to manage SEO and customer personalization with powerful new technologies.

Why do so many educated, driven, experienced business people fail at Stock Market Investing? Investors don't fail due to lack of education, or lack of smarts. Investors fail because they lack the psychological tools for investing success. This practical manual will teach you psychological strategies to earn your fortune in the Stock Market. You can win big with stocks, but your mind must be prepared! Join us for an emotional Odyssey that just may change your life.

How to Trade Smarter Than Wall Street and QuantsBy popular demand, the book version of the much acclaimed Forex Course for Smart Traders is here. Most traders learn to trade the wrong way. It's only years later they realize their trading system has been focused on all the wrong things. Instead, save yourself countless hours and dollars by learning to trade Forex based on the principles and practices of history’s greatest traders. Learn what really works and what doesn’t. It’s doing the simple things well that will yield the best results in trading. If you fail to master the ...

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Unlock the Secrets of MACD Trading and Take Your Profits to the Next Level! Are you ready to transform your trading strategy? MACD Mastery: The Beginner's Blueprint to Profitable Trades in Any Market is your ultimate guide to understanding and using the powerful MACD indicator in ways you never thought possible. Whether you’re a complete beginner or looking to refine your skills, this book provides the step-by-step blueprint you need to confidently trade any market, at any time. Inside this comprehensive guide, you’ll discover: The Basics of MACD: Learn exactly what the MACD is, how it ...

Unlock the secrets of technical analysis and elevate your trading game in today's dynamic financial world. This book is essential for anyone committed to tracking and analyzing market behavior precisely and confidently. Discover the keys that will help you reach your goal of becoming a highly flexible and profitable trader. "Technical Trading Mastery - 7 Steps to Win with Logic, Second Edition" is a comprehensive guide for anyone seeking to excel in volatile and stable markets. Expertly blending timeless analysis methods are shared, and essential stock market information makes this book the...

If you’ve ever stared at a chart and felt like the market was moving with intention you couldn’t quite read, The Liquidity Engine will finally show you the logic behind the chaos. In this groundbreaking guide, Wall Street veteran Max Koren reveals the invisible framework market makers use to drive price, manage risk, and create the moves retail traders mistake as randomness. This is the missing layer of understanding that transforms confusion into clarity and reactive trading into deliberate, structural decision-making. Inside, you’ll discover how liquidity truly shapes every chart ...

If you’re interested in making money with stocks, you’re not alone. A recent Gallup poll showed that nearly 6 in 10 American adults have money in the stock market. But unless you’ve previously worked as an investment banker, you might have better odds of making money at the casino than with stocks. In fact, researchers from the University of California found that 90 percent of retail investors and day traders lose money. Which is why most people think winning in the stock market is simply a game of chance.

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.