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The Only Sales Guide You'll Ever Need Audiobook

The Only Sales Guide You'll Ever Need

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Publisher's Summary

"Contrary to what most underperformers claim, sales success is not situational. It's not about the market, the product, the company, or the competition. No, it's all about the seller - the individual." - from the Foreword.

Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest are stuck with mediocre results at best? Since then, and for over 25 years, he has read hundreds of books, tested countless strategies, and interviewed dozens of the best salespeople to figure out what sets the extraordinary ones apart from the rest.

Now he's boiled down everything he's learned and tested into one convenient audiobook, packed with useful material for everyone from raw rookies to tested veterans. He focuses on the building blocks that all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions.

He explores 19 essential traits and skills that nearly all great salespeople have, including:

  • Self-discipline: How to keep your commitments to yourself and others.
  • Accountability: How to own the outcomes you sell.
  • Competitiveness: How to embrace competition rather than let it intimidate you.
  • Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions.
  • Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide.
  • Diagnosing: How to look below the surface to figure out someone else's real challenges and needs.

Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier.

Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.

©2016 Anthony Iannarino (P)2016 Gildan Media LLC

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4.7 (221 )
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  •  
    Corey Hartin 12-14-16 Member Since 2016
    HELPFUL VOTES
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    "Terrible"

    Complete waste of time and lack of substance. Maybe better to add as a combination of the kindle version, so you can easily skip to parts with value.

    7 of 34 people found this review helpful
  •  
    Leo New York City 10-28-16
    Leo New York City 10-28-16 Member Since 2017
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    "The "ONLY" Guide THEN Recommended Dozens Of Books"
    This book wasn’t for you, but who do you think might enjoy it more?

    The easily manipulated.


    Would you be willing to try another book from Anthony Iannarino? Why or why not?

    Perhaps not.


    What three words best describe Anthony Iannarino’s voice?

    It's alright.


    If you could play editor, what scene or scenes would you have cut from The Only Sales Guide You'll Ever Need?

    The title.


    Any additional comments?

    This has a bad title. It should say Best Book Guides on Sales.

    7 of 39 people found this review helpful
  •  
    Amazon Customer Canada 10-16-17
    Amazon Customer Canada 10-16-17 Member Since 2017
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    "Outstanding Sales Book"

    I listen to this all the time now while in my car. I can't tell you how much it has helped me in improving my bottom line. I went from thinking that I would not reach my sales target this year to not only reaching it but blowing it out of the water.

    4 of 4 people found this review helpful
  •  
    Tom Gallaher St. Louis 10-15-17
    Tom Gallaher St. Louis 10-15-17
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    "A Sales Must Need Guide!"

    This is a fantastic book on sales. I purchased the book and read it, then purchased the audiobook so I can review things while I am driving. Anthony Iannarino is a prolific writer who "walks the walk and talks the talk" you will gain a lot from his work. Seek out his web page and YouTube Channel for more, you will be glad you did.

    8 of 8 people found this review helpful
  •  
    Jerry Bauer 10-15-17
    Jerry Bauer 10-15-17 Member Since 2017
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    "Great Sales Guide"

    I imagine I have a library of possibly 50 sales training books. However, this is one of best.

    The Only Sales Guide goes back to the basics with so much more punch!

    I don't care if you are new to sales or a seasoned veteran you can learn something on every page.

    From mindset to sales tactics, it will put you far ahead of your competitors and teach you how to both give your best.

    14 of 14 people found this review helpful
  •  
    Amazon Customer Israel 10-15-17
    Amazon Customer Israel 10-15-17 Member Since 2017
    HELPFUL VOTES
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    "The best book of modern sales"

    After reading and listening to so many sales books, TOSG is one of the most valuable books you can get today.

    15 of 15 people found this review helpful
  •  
    Ed Risi 10-15-17
    Ed Risi 10-15-17 Member Since 2017
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    "Truly a guide for every sales person"

    If you're looking for a guide to help you be the professional sales person you nedd to be, this is it.

    16 of 16 people found this review helpful
  •  
    Helpful Review Memphis, TN 10-12-17
    Helpful Review Memphis, TN 10-12-17
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    "Great read"

    I truly enjoyed this book, lots of great suggestions and great suggestions for reading. I took over 5 pages of notes and there is a website to reference also great for sales people or leaders.

    19 of 19 people found this review helpful
  •  
    Steven Armsrong 10-12-17 Member Since 2017
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    "Excellent. I must have for a sales professional personal library"

    Fantastic practical resource from a guy who is actually done everything that he advocates!Lots of additional resources for free on his website as well…

    14 of 14 people found this review helpful
  •  
    DVB22 10-11-17
    DVB22 10-11-17 Member Since 2017
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    "Solid Sales Book"

    Love that the author also reads his book on the audio version. One of my favorite things about he book is all the recommended reading after every chapter. Great book recommendations. My library is now full with great books. Anthony's forward thinking on sales is impressive and there are a lot of takeaways that will be useful to me in my sales career.

    14 of 14 people found this review helpful

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