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Publisher's Summary

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . .

If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . .

The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.

Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.

Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth.

©2011 Gary Vaynerchuk (P)2011 HarperCollins Publishers

What members say

Average Customer Ratings

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  • 4.5 out of 5.0
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  • 4.6 out of 5.0
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Must have!

This is a book that transcends time! It will be interesting to come back in a few years and see how much was right... my guess?? 100% accurate

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Gary truly understands the business works

and you along like a tour guide visiting a museum. a must read for anyone looking to better understand the climate of their own business and that of the worlds.

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FUCK YEAH, GARY VEE! THIS BOOK IS EXACTLY WHAT I NEEDED!

I’ve recently had my ego and pride checked, which was so big, that I didn’t realize that I was doing many things in my life the incorrect way.
The most prominent mistake I’ve been making for years is not appreciating those around me, including myself.
The TYE made sense both in marketing and in real life applications: always take care of the person on the opposite side to the upmost level. I’m desperately applying this knowledge to my psyche, the universe knows I’ve been needing some guidance!
Gary Vee, I fucking love you!

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A must read if you own a small B to C biz

Follow this man wherever he goes. This Book will get you aiming at the right target and aiming at the right target will make you more money.

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Gary rocks it

Huge fan of Gary Vaynerchuck. I love following him on the Daily V, and watching his keynote speeches.

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perfect.

"I'm gonna go off script now." -Gary
Can't beat Gary's realism, wisdom, and raw disregard for the status quo.

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Ahead Of The Game

Gary kills it, again. Just sad I read/listened to this in 2017. He advised at the end that all the strategies would be ruined, or at least not as rare by 2015 and everybody would be doing it. Sadly, I don't think that's the case. Still time to learn, implement and catch up. Just follow his new stuff and you'll be where you need to be. Thanks Gary. Keep crushing it.

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Vay ner chu fucking best!

Awesome awesome awesome! Gary I have some ideas to make it better. Nbd still love it all

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Ways to improve

If you have ever watched anything done by Gary Vaynerchuk ie GaryVee he brings voice inflections that bring you back in, I once saw a GaryVee video where they wanted to produce audiobooks in a certain way. I believe this audiobook could have used Gary's excellent creative abilities & personality more.

Content/Story was I can't wait until audiobooks transition into a video/audio format one day

As always thanks.

Rob

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Worth Every Second

Been following Gary Vee for quite some time and have read through some of his other amazing books as well. Finally picked this one up and was engrossed from beginning to end. Definitely worth the listen!

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  • Mark
  • 03-06-12

Gary doing what Gary does best

Reminding us all, with buckets of passion and character, that the traditional customer service basics and personal touches that were initially lost as we moved to the new economy are even more critical to success today due to the way in which positive and negative feedback can spread so quickly using social media. Most repeated phrase, Pull don't Push. Perfect sense. @upfinder

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  • Alex Gartland
  • 11-06-17

OUT OF DATE - useless

I like the author and follow him online. However this book is years out of date and essentially useless. Must have been published a few years ago before people knew the basics of social media. Keeps going off script to which was very annoying. Would not recommend purchasing.

0 of 1 people found this review helpful