Sample
  • Start with Why

  • How Great Leaders Inspire Everyone to Take Action
  • By: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 18 mins
  • 4.7 out of 5 stars (27,174 ratings)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

Start with Why

By: Simon Sinek
Narrated by: Simon Sinek
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $20.25

Buy for $20.25

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
activate_WEBCRO358_DT_T2

Publisher's summary

The inspirational best seller that ignited a movement and asked us to find our why.

Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

Start with Why asks (and answers) the questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who have had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

©2017 Simon Sinek (P)2017 Penguin Audio

Critic reviews

"Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.” (William Ury, coauthor of Getting to Yes)

"Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.” -General Chuck Horner, air boss, Desert Storm)

“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.” (Mokhtar Lamani, former ambassador, special envoy to Iraq)

Featured Article: The 20 Best Business Audiobooks to Launch Your Next Career Move


From thought leadership pieces on productivity to in-depth programs for organizing your team and inspiring innovation, there are numerous areas you can develop in your career. And whether you want to build your own business or are just looking to develop interpersonal skills, these business audiobooks keep it simple and to the point. Discover how to level up your career.