The Customer Rules

The 39 Essential Rules for Delivering Sensational Service
Narrated by: Lee Cockerell
Length: 3 hrs and 59 mins
4.5 out of 5 stars (373 ratings)

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Publisher's Summary

The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence.

Lee Cockerell knows that success in business - any business - depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40-plus-year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the rules for serving customers so well they'll never want to do business with anyone but you. For example:

  • Rule #1: Customer Service Is Not a Department
  • Rule #3: Great Service Follows the Laws of Gravity
  • Rule #5: Ask Yourself "What Would Mom Do?"
  • Rule #19: Be a Copycat
  • Rule #25. Treat Every Customer Like a Regular
  • Rule #39: Don’t Try Too Hard

As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand-new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to frontline staff who deal directly with clients and customers.

Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.

©2013 Lee Cockerell (P)2013 Random House Audio

Critic Reviews

"At Zappos, many of our business decisions revolve around the customer. Lee Cockerell understands the importance of a great customer experience and shows you how to deliver happiness to your customers." (Tony Hsieh, New York Times best-selling author of Delivering Happiness and CEO of Zappos.com, Inc.)
"These Rules rule. If you play by these rules you will win." (Carl Sewell, Chairman of Sewell Automotive Companies and author of the million-copy best seller Customers for Life)
" The Customer Rules is easy to read and understand, but profound in so many ways! If companies and leaders would follow this advice their customers and business would be significantly better." (Al Weiss, Former President, Disney Parks and Resorts, Worldwide)

What listeners say about The Customer Rules

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Simple, Effective Rules

This audiobook was amazing. Lee explains the rules in the most memorable way. I have now changed my whole attitude towards my customers and as a result the response from them has also changed. Its just makes business so much easier and more pleasurable.

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Life changing!

I will be listening to this book more than once.
I co-own multiple restaurants and I want to be the best at customer service!
I have to be better to teach my staff to be better.

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Content is Great but Narrator Puts You to Sleep

It was an absolute slog to get through this book. The narrator is so monotone and boring it was very difficult to stick with it. The actual content of the book was great. Buy the physical book to read or find a better narrator. This book is definitely worth the read!

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Customer service just the way it should be done!

Apart from this book being short and precise, this is the kind of stuff every business person should listen to daily... This book reminds me of the great secrets of the ancients!

The narrator delivers this book like it was the most important thing on his mind. And yes I could gobble this book up thrice a month!

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Precious ❤️

Great resource of precious jewels on guest service by Lee Cockerell. He is changing my life!

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Best book I've ever read on customer service

Phenomenal. This book is so complete. I would love to shake the author's hand.

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Great learning tool

As an executive coach or casino in Oklahoma this book has helped me with ideas and tips on how I could get for my guest at My casinos

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nuggets of wisdom

Practical business advice for every area, but of course most of all in providing excellent service to your clients.

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Just what the Doctor ordered!

Straightforward information on how to provide exceptional customer service! Satisfying and relevant information! A must read!

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A MUST READ FOR SMALL BUSINESS OWNERS

THERE ARE NO NEW FUNDAMENTALS. GREAT BOOK. LISTEN TO IT OVER AND OVER. GREAT SERVICE=INCREASED PROFITABILITY. DISNEY HAS THE FORMULA. WELL WORTH THE READ

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  • Q4Legend
  • 08-27-19

Outstanding

As a company director I am passionate about customer delivery and giving the best service possible. This book is everything you need to understand, and then improve upon, the importance of good customer service. Expertly written and superbly delivered, I cannot recommend this audio-book highly enough. Highly Inspirational

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  • shane braisdell
  • 08-09-19

Terrific tips and advice.

wonderful advice on delivering customer service and maintaining standards. Can be applied to any role

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  • FranF
  • 12-01-15

Highly recommended

Would you consider the audio edition of The Customer Rules to be better than the print version?

Great book - simple set of rules that any company can follow with lots of examples of how they work.

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  • Anonymous User
  • 07-28-20

loved the book!!!!<br />

I loved the book. highly recommend to all in customer service. the best way to improve your company's profit and make customers happy.