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The 10X Rule

The Only Difference Between Success and Failure
Narrated by: Grant Cardone
Length: 7 hrs and 24 mins
4.5 out of 5 stars (25,921 ratings)
Regular price: $20.99
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Publisher's Summary

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation and responsibility, and this audio book gives you step-by-step guidance on how to achieve phenomenal success for yourself!

With The 10X Rule , you’ll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fear, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market—and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance—in all areas of your life. The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now—and if you come up short, you’ll still find yourself further along than if you had maintained your life’s current status quo. The 10X Rule teaches you how to:

  • Reach goals that you previously thought were impossible
  • Correctly set goals and guarantee their achievement
  • Create unprecedented levels of happiness and satisfaction in every area of your life
  • Use fear as fuel to move you into action
  • Get everything you want and never have to settle
  • Dominate your competition and become a role model for success
©2011 Grant Cardone (P)2011 Gildan Media Corp

What members say

Average Customer Ratings

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    2 out of 5 stars
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    2 out of 5 stars

Book summed up in two words: do more

I’m impressed that a whole book can be filled by one principle. Simply work harder. That’s it. Skip the book.

36 of 37 people found this review helpful

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    3 out of 5 stars
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Set massive goals and take massive actions

There are only two main points in this book: set massive goals (10 times what you think you can achieve) and take massive actions (10 times more than what you would have normally done). So if your goal is save $1,000, then restate that as "I saved $10,000" (as if you've already achieved it). If you think you can get two new customers each week, put in 10 times the effort to aim for 20 new customers each week. Each of the chapters are pounding on behavior changes, like don't behave like a victim. Traffic didn't make you late. That's an excuse. Do more than the average level of work. Commit to and deliver exceptional work. Don't retreat when economic conditions take a down turn. Get out there, meet with the customers, increase your advertising while your competitors are cutting back, and expand your market as they retract. This book reads like a life coach yelling at you.

545 of 580 people found this review helpful

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    5 out of 5 stars
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  • ToddS
  • Colorado, USA
  • 09-19-13

Not what I expected, and very happy it's not.

I'm only 1/2 way through but wanted to write a quick note to shed some light on the negative reviews.

This book is not necessarily a how to. At least not so far. What this book is, is a reminder that if you think you are working hard enough, you're not. If you believe you're thinking big enough, you're not. If you feel you have have reached your full potential, you haven't.

I am already finding the 10x mindset chipping away at my "normal" life and showing improvements.

I do recommend listening to this at 2x speed (if you can handle it). As some people have complained, there isn't a lot of new stuff here. But at 2x it's like having a personal instructor trying to motivate you.

This book isn't going tell you there is an easy way out. It IS going to tell you that it's your duty to be successful and to get your butt in gear. Being successful takes effort.

I'm really glad I didn't listen to the naysayers. Sometimes we don't need new strategies, we only need a jolt to wake up and take action.

Hope this helps someone.

915 of 976 people found this review helpful

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Meh.

This book was...just okay. I almost didn't finish it - and I never give up on books. But I'm glad I didn't...the second half was somewhat better than the first. The story was mostly a pep talk with essentially no actionable advice, beyond the refrain to act, and act big. What advice it did have seemed unclear, trite, or a bit contradictory. Still, if you're looking for a pep talk, this might work for you. If you are looking for actionable advice, keep looking.

60 of 68 people found this review helpful

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Very disappointing

I have to admit that I only made it two hours into this book before dropping it. This is very rare for me, as I tend to finish books I start.

I picked this one up because of the high reviews, but now I understand why the bad reviews are so highly rated. In the two hours I listened to I can sum up the information in two words. Work harder.

The author stated this dozens of different ways, but never offered a concrete method. He never offered a reason why the book is even called the 10x rule. Sometimes he said work 10x harder. Sometimes twice as hard. Sometimes 12x as hard.

I've listened to dozens of self-help and motivational books. This is the only one I've felt compelled to leave a negative review for. Save your money =/

479 of 555 people found this review helpful

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    1 out of 5 stars
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  • D
  • 03-09-16

I took "massive action" and stopped listening

What disappointed you about The 10X Rule?

The repetition was mind numbing.

What was most disappointing about Grant Cardone’s story?

"I" is his favorite thing.

Would you be willing to try another one of Grant Cardone’s performances?

Not a chance

What character would you cut from The 10X Rule?

Grant Cardone

Any additional comments?

A "massive" pile of...

261 of 303 people found this review helpful

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extremely repetitive

I'm not sure why this book is so long. I struggled to make it 3 hours in.

5 of 5 people found this review helpful

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I would not recommend this

I was very disappointed by this book. Some of the advice is good, a lot of it is not and is a recipe for failure. Be careful young reader! Thoreau may have implored us to "Simplify, simplify, simplify!" but Grant has taken that advice entirely too far. Grant oversimplifies the process and makes the case that success is a matter of (a) knowing exactly how much effort something requires and (b) working 10 times harder than your competitors in achieving it.

Grant misses the bus on both counts.

Actually, he doesn't even define what success is and is all over the place on that fundamental point alone. Is success living life on YOUR terms or on acquiring really fancy things? Grant seems to think that it's both, plus other things too.

And how can you know exactly how much effort is required for this un-defined state of mythical success?

Often you don't know! No one really knows, and what you can know, only comes with lots of years of experience in the school of hard-knocks and re-invention. Even Grant admits that he has no formula but warns that you should plan on it being 10 times as hard as you thought it'd be. Okay, sounds too quaint and unreliable, but fine. Unfortunately, that'll probably get lots of folks to be 10 times more likely to avoid making the choice to be brave, shake up their status quo and take charge of designing the life they want. It's not the best way to tackle the challenge. There are countless other books that do a better job on this front. See Seth Godin's work from the last 10 years.

And as far as working 10 times harder than the rest, that's also misguided because getting what you want is not merely a function of exerting brute force. People know how to work 2 or 3 jobs, what they lack is a paradigm for a new age, a world-view that allows them to, not only work hard, but to work smarter and think differently in this new age of revolutionary change.

"Give me a lever long enough and a fulcrum on which to place it," said Archimedes, "and I shall move the world."

Cardone gives you neither lever nor fulcrum.

He just spouts what seem to be half-baked, unresearched opinions on what he has seen in his 30 year career. Some of it makes sense, a lot of it doesn't and can lead you astray.

5 of 5 people found this review helpful

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  • Bob
  • Hatfield, Pa, United States
  • 08-28-12

Don't Waste Your Time

This book lacked substance! He continually rants and reminds me of the proverbial snake oil salesman. For example, one of his big breakthrough thoughts is that if you work harder you will accomplish more. Of course this is true, but it is not the basis for an entire book. Sorry I gave away the plot. He advises to just say yes to everything without forward thought. I find people who live this approach only add complexity to your lives and usually accomplish less. I find that successful people do exactly the opposite. Successful people eliminate complexity and distractions from their life and have extreme focus on their unique capabilities. Grant might be entertaining to some people, but many of his concepts are dangerous. I am sorry I wasted my time listening to this book.

372 of 436 people found this review helpful

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  • Robert
  • FORT LAUDERDALE, FL, United States
  • 07-16-15

Should have heeded the negative reviews

What would have made The TenX Rule better?

Substance. This is attempted empty motivation without anything to back it up. And Grant's accent bugged me.

Would you be willing to try another one of Grant Cardone’s performances?

No

What reaction did this book spark in you? Anger, sadness, disappointment?

Eye rolls, sighs, and turning it off.

Any additional comments?

4.6 stars (at the time I bought) would typically signify a marvelous book. Live and learn.

241 of 285 people found this review helpful

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  • Raistrick
  • 06-07-17

Smug, unsubstantiated waffle

I'll save you 7 long hours of listening to a salesman go on about how great he is. The message is this: aim higher, work harder, don't hesitate and don't victimise yourself.

That's pretty much it, over and over and over. No wonder he did 4 books in 22 months, you can tell. It's a long repetitive list.

I've gained a lot of value from books in the genre (Drive by Daniel H Pink, for example), but this isn't one of them. I can't help but think if you want success at any cost, follow his lead. If you want success, respect, adoration and pride in a quality piece of work, then be selective on how you apply these ideas.

18 of 18 people found this review helpful

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  • Brenda
  • 08-18-13

A poor version of Tony Robbins

What would have made The TenX Rule better?

I felt shouted at by the author (who also narrates this audio book). There was a lot of theory and not much real, practical help... other than do everything ten times more, longer, etc than others. It's the statement that begins to grate within 30 minutes... just do everything ten times greater than previously and expect everything to take ten times longer and the challenges to be ten times greater. I kept listening, despite it getting harder and harder and finally gave up part way through the second CD. There was nothing new in this audio book for me.

What character would you cut from The TenX Rule?

I would have preferred a less 'shouty' narrator and someone who spoke at less than a breakneck speed.

63 of 71 people found this review helpful

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    2 out of 5 stars
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  • MarkPT
  • 11-13-15

Like being told off by your Dad

What was most disappointing about Grant Cardone’s story?

I lasted just over and hour, and had to stop. He doesn't speak in an aggressive, patronising way, but you feel you're being told off by your Dad for not doing your homework?!
That you just need to "Focus, plan and work" 10times more than you're doing at the moment. After over an hour I haven't learnt anything new, and have just had repeated "Do more than others, do 10x the amount of thinking and action you're doing now"

Really can't seen it's going to get any better, and if it does, it should have happened early in the book, before you lose interest

You didn’t love this book--but did it have any redeeming qualities?

Afraid not

43 of 49 people found this review helpful

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  • Irina Sedneva
  • 03-06-16

Full of fluff and disappointment

Any additional comments?

I'm very surprised to see all those positive reviews here, are they genuine? Don't bother with this book, you will learn NOTHING new even if this is the first ever book about motivation/success/achieved you read or listen to. It's just a load of fluffy generalizations with very little practical advice or anything that would motivate you to go out and actually achieve 10x. I will have to write this purchase off as a waste of money and keep going back to Brian Tracy's "Maximum achievement" for actionable tips.

28 of 32 people found this review helpful

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  • Matt
  • 02-21-16

dont bother

Repetitive and not very insightful. Delivery was not an easy listen, with an aggressive and egotistical tone... "You wanna succeed, just work hard", "Work hard if you wanna succeed", "success comes from working hard".

60 of 70 people found this review helpful

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  • Zoe
  • 09-06-15

Instagram one liners and empty of any true insight

A terrible waste of my time and money. Not a single new or insightful comment, full of one liners that offer nothing more than reading something banal like Instagram.
The are books written for those who need basic show and tell, or simplistic pronounced headliners.
It dictates that success is emulating this books facile mottos, without any evidence at all. It is unqualified and there are 10x better books and writing.

32 of 37 people found this review helpful

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  • Amazon Customer
  • 02-27-17

This will change your life

If you read the 1 star reviews you'll see that most of these say they gave up reading. Do you really want to take advice from these quitters? People who give up? If you do, you will never be successful.

This book is amazing and should be bought, listened to and re-listened to many many times by everyone that wants to improve their lives.

I first read BOBA by Cardone and this book contains some of the same topics but they are approached from a very different angle, namely: take action now, stop thinking about it, do it and figure it out later.

It will motivate you to take action and get past those mental blocks so that you can live a truly amazing life.

I would recommend buying and listening to BOBA first, then 10x.

Amazing.

14 of 17 people found this review helpful

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  • Esa
  • 01-08-16

Shouty 7 and half hours on taking Massive Action

If this book wasn’t for you, who do you think might enjoy it more?

Really disappointing. This was a rehash of self help tomes on taking massive action with take ten times action repeated ad nauseam. With insights like "If success is a main concern for you, then I'd recommend you spend most of your time doing those things that will create success", this brings nopthing new apart from his repeated 10X tag.

I strongly disagree with his belief that most really successful people will get criticised - "You must expect criticism to come your way when you hit success". I guess that if you belive this - you attract criticism. It feels like self rationalisation and a way to deal with his feelings over people who don't rate his seminars & audio books etc. I do agree that focus on long term goals, commitment and massive immediate and sustained action are essential for success - so many other books cover this better and are more helpful on how to take that action.

If you are looking for success, then listen to the Chimp Paradox by Steve Peters and Jonathan Manske's the Law of Attraction Made Simple. Both of these provide the listener with useful psychological insights into how to take massive action. They are much more practical about how to get started and stay motivated - in your home and work life.

Would you ever listen to anything by Grant Cardone again?

No

How did the narrator detract from the book?

Cardone's style is shouty and overwhelming. It's a personal development seminar on speed - rather a book reading.

If you could play editor, what scene or scenes would you have cut from The 10X Rule?

I wouldn't publish it.

Any additional comments?

Avoid if you aren't already a fan of the author.

15 of 19 people found this review helpful

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  • Paul C.
  • 12-03-16

good book

I thought it was very motivational. I would definitely recommend this book to anyone looking for a jolt to their system.

2 of 2 people found this review helpful

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  • Paul Warburton
  • 01-13-17

Incredible

This Audiobook is an Absolute total mindset game changer!

You absolutely must Buy it now!

4 of 5 people found this review helpful

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  • Allan
  • 02-08-16

too vague and generic

I can tell he is passionate but ironically offers little actionable advice. very Americanised self-help

22 of 27 people found this review helpful

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  • David Ford
  • 03-07-18

WORST BOOK EVER

I can summarise this book in one sentence.

If you want to succeed. Try 10 times harder.

I am so disappointed I bought this book and fed more money to a someone with no original thoughts or theories.

Avoid at all costs

9 of 11 people found this review helpful

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  • Will Camacho
  • 04-18-16

TAKE MASSIVE ACTION

This book put a fire in my belly and inspired me to change my life!

2 of 2 people found this review helpful

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  • Dave
  • 02-23-16

Success is your Duty

Listen to Grant get fired up about success and you cant but do the same. Grant is sometimes overwhelming with his passion and enthusiasm, which is what 10x thinking and action is all about. Lots of good advice here people, do yourself a favor and listen to it.

2 of 2 people found this review helpful

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  • James
  • 02-12-16

Awesome value

Grant's message is timely and his delivery of it is excellent. Thanks for your value adding audio book :)

2 of 2 people found this review helpful

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  • Simon
  • 09-10-15

White knuckles, awesome

Hold on, this book is flat out from start to end. The narrator brings energy in buckets, challenges everything and left me with a warm afterglow and a powerful feeling that more is possible. I'm all in.

5 of 6 people found this review helpful

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  • William Kaa
  • 08-28-15

Action on steroids

Absolutely love this audio book! 10X yourself today and dominate life! You will learn how to take action faster and more efficiently. Chapter 24 is my everyday listen to kick start my day!

10 of 13 people found this review helpful

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  • Anonymous User
  • 01-15-19

Powerful book

Massive eye opener of how to raise the bar
Loved grants passion and excitement made listening very easy

1 of 1 people found this review helpful

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  • Anonymous User
  • 01-07-19

Straight to the point type of book that sugar costs nothing!

The lessons in this book are a great way to approach life in all areas. Must have for anyone looking to excel in their chosen fields.

1 of 1 people found this review helpful

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  • Anonymous User
  • 12-08-18

Great intro in Grant for me

I would love to have a beer with him one day. thanks Grant it was awesome

1 of 1 people found this review helpful