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Publisher's Summary

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?

But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

These are the people, if you connect with them in the right way, who will become superfans. Followers may "like" an Instagram post. Customers may buy a product. But superfans will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails.

Whether you're a shy YouTuber just starting out or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them.

You don't need to change the entire world to build a successful business; you just need to change someone's world. People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.

©2019 Flynndustries, LLC (P)2019 Flynndustries, LLC

What listeners say about Superfans

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Big Meh

I'll keep this quick: the authors voice is like nails on the chalkboard by the end of the book, the info is fairly generic, but the worst is when he reads aloud Instagram comments. Not a bad book, but I won't recommend it.

6 people found this helpful

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  • AG
  • 06-04-20

Patt always delivers authenticity!!

Not only was I able to launch a successful podcast by using Patt’s advice. I’m now able to build my tribe by using patt’s advice.

2 people found this helpful

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Simplified the process

Loved it! Patt Flynn breaks down the process to cultivating a strong fan base. He gives the steps and ideas of how to execute to create superfandom.

2 people found this helpful

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Very American

I really didn't relate to the author at all nor his sense of humor. I feel he is a superfan of other authors like Gary Vaynerchuk and copied his style. But he did mention some good points. Straight american men would love this book.

2 people found this helpful

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Great Read!

It's a concept I've never thought of. I was interested the entire time and couldn't wait to finish it!

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Superfans

Loved it!!! I will put many of the strategies I learned in place right away!!!

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Team Flynn for the Win!!

Pat absolutely killed it. Really really really insightful!! I listened to the whole book twice. I realized where the superfan bottlenecks in my business was. Seriously can’t thank you enough!!

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Awesome audiobook filled with actionable advice

Loved this audiobook and can wait to test all the amazing advices. I read Pat’a last book “Will it fly” and loved it as well.

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Great tools to build relationships

I enjoyed Pat funds Superfans book. I was able to use a lot of the skills from day one. As a person who likes to connect with others, Pat offers a lot of good advice for helping build those relationships for my brand.

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I don’t have to be a rockstar to have super fans!

Pat, thank you so much for your knowledge, insights and generosity in helping entrepreneurs achieve success and freedom. Your podcast, content and books have been so helpful in creating my own brand and serving my community. I will definitely dive into the companion course and implement your strategies. For those that are thinking about consuming this book—its a no brainer! Practical advice, actionable steps and great examples to show you how and what to expect in creating your super fans. I don’t have 1000 yet but I believe I’ll get there having now finished this book! Thanks again Pat! All the best and more success to you and SPI brand. 🤙🏽💥🔥💯

1 person found this helpful

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  • StevetheBarman
  • 12-25-19

Personal Brand GOLD!!

In a lot of ways, the content of this book is blindingly obvious. But, if it was that obvious we’d all have armies of Fans. Pat breaks this down into great tutorials and teachings. In fact l, if you only actioned a quarter of the book, you’d be 10x better off. I love Pat. I love all of his stuff. He’s truly up there as one of the best Business Role Models of the modern era. I just wish I was growing up in this era, instead of being a 40+. But...it’s never too late. 👏👏👏 Pat. Genius my friend.

3 people found this helpful

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  • Arthur
  • 06-12-20

Like listening to a friend give you great advice

I'm a solo entrepreneur and so spend a lot of my time working alone. I really enjoyed the book. Pat not only educates but makes you feel like your sat listening to a friend give you top notch business advice. Educational and easy to listen to. 5 stars!

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  • Lucy A.
  • 06-18-20

just finished now relisting

worth its weight in gold. and throughout the audio book there is bonus material. actionable steps and doesn't repeat his points every chapter is so useful

1 person found this helpful

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  • Soul Phoenix
  • 09-26-19

So Fortunate I Found This!

This is the first time I’ve come across Pat Flynn and I have a feeling he’s now going to be one of my go-to guides. (Omg I just realised I’m becoming a Superfan! 😂) I honestly spent a long time looking for what I needed after I was a little disappointed with a previous purchase and I couldn’t have imagined that I’d find this absolute goldmine! I really do feel extremely fortunate, hence me taking the time to write this review. For those of us looking for those jackpots of comprehensive guidance - you know - the ones that are “the real deal” - then this is me with my hand up shouting “Hey! Over here guys!” Seriously, you will not be disappointed!

1 person found this helpful

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  • Ray Foley
  • 09-26-19

Awesome as usual from Pat

This is an absolute hum dinger of a guide to build a community based business. Pat has once again gone above and beyond for his Superfans. Actionable guide to build a great business that doesn’t need paid advertising. Well done on this wonderful book Thank you

1 person found this helpful

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  • Anonymous User
  • 12-02-20

Amazed by the information!

this book is basically a guide on how you should run your personal brand. the information is spot on and very relatable. story telling and extra notes from the writer makes it an easy and fun listen. I'm going to take his words and apply them! Thanks Pat

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  • Mark Simpson
  • 09-20-20

Great takeaways but...

Great takeaways and I’ve always been impressed with how Pat has built his group of superfans. However the book itself is just a filled out version of a podcast episode. You can get the full jist by listening to storybrand episode with Donald Miller and Pat guested on the show. Or even going to SPI and find where he talks about superfans A Blinkist version of this book will do I used a free credit from Audible to get this, would have been disappointed to actually spend money on it

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  • Anonymous User
  • 04-29-20

Boring

Really boring book and it keeps repeating itself for 5 long hours. The concept is fine, and the message is clear. But all this could be said in a 30min podcast.

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  • P. Wells
  • 04-08-20

A bit podcasty

There are undoubtedly some good ideas in this book and if you are planning to launch a product or service which will depend upon organic growth then this book will force you to think ahead and prepare yourself for connecting with your audience. One of the most significant ideas I have taken on board is that of making the most of every small communication which a new contact makes, such as a YouTube comment. I would give this book a higher rating, but I have listened to too many high quality books which have been polished by the authors with every sentence carefully refined. This book has too many 'sidebars' - thoughts which came to the author while making the audio recording. I don't really care which football team the sound engineer supports, I'll listen to a podcast if I want chatty content.

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  • Jack Buffery
  • 04-03-20

Just implement it!

Great advice, delivered with character and no fluff. it can all be implemented! Highlighted so many things about my business!

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  • Kindle Customer
  • 03-22-20

Superfans Highly Recommended

I discovered Pat's book about a month ago when he appeared as a guest presenter for Suzi from Her Business Network, I am also now a listener of his podcasts, which I really enjoy and learn from. Pat narrates his book like he is with you having a conversation one on one. The content matter is relevant in relation to how to build a Superfan audience, Pat makes the topic interesting and fun to listen and learn. Thanks Pat, looking forward to your next book!

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  • Nina Christian
  • 10-06-19

Brilliant book for anyone growing a brand or business.

This book brings together so many insightful and valuable points and is effortless and enjoyable to listen to. It’s bang on trend but also leverages timeless principles in a coherent and easy to understand fashion. So many fabulous examples and “aha” moments. Well done on writing this excellent book Pat, thank you!