-
Purple Cow
- Transform Your Business by Being Remarkable
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged Audiobook
- Release date: 04-29-09
- Language: English
- Publisher: Gildan Media, LLC
Regular price: $13.99
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4 out of 5 stars
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Great content but audio needs to improve
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Maybe you missed the point...
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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1 out of 5 stars
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Touches to quitting, when to quit - just touches
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Great content but audio needs to improve
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Touches to quitting, when to quit - just touches
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In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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5 out of 5 stars
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Needed Perspective for the New Connected Economy
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We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.
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5 out of 5 stars
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Highly Motivational
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3 out of 5 stars
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Good concepts but outdated examples
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Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.
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5 out of 5 stars
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Idea Virus
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Small Is the New Big
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Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.
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4 out of 5 stars
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Required for Seth Godin's fans
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We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.
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1 out of 5 stars
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Nothing new
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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.
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5 out of 5 stars
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Even Better The Second Time
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The 22 Immutable Laws of Marketing
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Overall4.5 out of 5 stars 1,158
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Performance4.5 out of 5 stars 981
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Story4.5 out of 5 stars 964
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
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Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
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Explosive Growth: A Few Things I Learned While Growing to 100 Million Users and Losing $78 Million
- Ultimate Startup Playbook in Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR
- By: Cliff Lerner
- Narrated by: Daniel Greenberg
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- Unabridged
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Overall4.5 out of 5 stars 101
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Performance4.5 out of 5 stars 96
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Story4.5 out of 5 stars 96
Explosive Growth is a business book like no other. This compelling and inspiring narrative gives you a step-by-step play to achieve explosive growth and combines lively and often hilarious storytelling, proven tactics, and case studies to help your startup grow. This audiobook is ideal for entrepreneurs, marketing experts, startups, and CEOs looking to grow their business to millions of users.
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4 out of 5 stars
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A tool that can help you start a new Business
- By cosmitron on 10-01-18
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The Personal MBA: Master the Art of Business
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Overall4.5 out of 5 stars 5,086
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Performance4.5 out of 5 stars 4,348
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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5 out of 5 stars
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Not an MBA, But A Damn Decent Experience.
- By Jonny on 01-20-13
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Crushing It!
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- By: Gary Vaynerchuk
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Overall4.5 out of 5 stars 7,922
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Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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3 out of 5 stars
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85% fluff and 15% value.
- By Michael Bowie on 04-09-18
-
Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 139
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Performance4.5 out of 5 stars 81
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Story4.5 out of 5 stars 82
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
- By Daryl on 12-29-09
Publisher's Summary
Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
Critic Reviews
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." ( Publishers Weekly)
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Overall
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4.5 out of 5 stars
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Overall5 out of 5 stars
- Derek
- New Market, MD, United States
- 12-21-09
A must read for all entrepreneurs
If there is a required reading list for entrepreneurs, this book should be at the top.
11 of 11 people found this review helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- Phillip
- 06-25-12
!!!! Good !!!!! Should be a chapter, not book!!
Would you recommend this book to a friend? Why or why not?
I would and have recommended to friends, only because I agree with the concept; the delivery was long winded way of saying 'make your products unique' so that your talked about and remembered.
8 of 8 people found this review helpful
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Overall4 out of 5 stars
- Ren
- Altona Gate, VIC, Australia
- 04-09-10
Classic Seth Godin
I've become a big fan of Seth Godin in recent months, and this audiobook didn't disappoint. The Purple Cow is the truly unique and remarkable product, service, benefit or feature that can make your brand stand apart from the countless boring - and floundering - brands out there.
Godin's very good at weaving together his advice, anecdotes and theories, and I came away from Purple Cow feeling newly energized with creative and innovative ideas. The man himself is a living demonstration of the power of creative brand-building, and I hope his ideas keep flowing freely for a long time yet.
7 of 7 people found this review helpful
-
Overall5 out of 5 stars
- Sunny
- Cedar City, UT, USA
- 05-07-10
Excellent
I found this book so informative and interesting, that I listened to it twice. It is easy to listen to, and full of insight. I highly recommend this book to anyone in any line of work, especially small business owners.
10 of 11 people found this review helpful
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Overall5 out of 5 stars
- Daryl
- Perth, Australia
- 12-29-09
Possibly Seth's best work to date
I am a big fan of Seth Godin. I am on Tribes on Ning, I have interviewed him in my blog, and I read most things he posts or publishes.
And for me, this is probably his best work to date. The entire concept of the purple cow is simple - be remarkable. But as always he supports this with many layers of examples, tactics and case studies.
I am a consultant and for me this book has helped a heck of a lot.
9 of 11 people found this review helpful
-
Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- George
- Austin, TX, United States
- 08-02-13
wholly unremarkable
Would you recommend this book to a friend? Why or why not?
Not really, it just seemed like the really interesting point to this book is that the title is a Purple cow, after that, not too much that stands out.
2 of 2 people found this review helpful
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Overall4 out of 5 stars
- jfhn
- United States
- 11-25-09
Kinda like the Blue Ocean
i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.
4 of 5 people found this review helpful
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Overall5 out of 5 stars
- Matt
- Parkdale, Australia
- 08-28-09
Delightful, Engaging and Insightful
I love this guy's work. It's not just that he's a marketing visionary - he's a brilliant communicator too.
I'm amazed at how well the book works in the audio medium. It's almost as if he wrote it with audio in mind.
Strongly recommended. Very, very useful if you have your own business.
9 of 12 people found this review helpful
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Overall2 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- c
- 02-08-14
A quick review for a quick book...
What would have made Purple Cow better?
The value of the The Purple Cow is entirely in its premise: you need an outstanding product or service or not only will you not sell anything, but you will be ignored.
Another reviewer succinctly warned that the book was all repetition and not to bother with a purchase. Well, I like to think for myself and often take reviews lightly as sometimes reviewers have agendas that aren't apparent. My loss.
Seth probably wrote the whole concept with all branches in a page of single spaced 10 pitch font. His discussion, I think, is intended to make him look like he is a Purple Cow. I had the audio speed at 1.25 but should have bumped it up higher. I would have lost nothing.
Sorry Seth, but shallow sells as well as boring. Your next book will be hard to pick out in the vast Audible library.
5 of 7 people found this review helpful
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Kristopher Ames
- Marysville, WA
- 09-17-12
Long, Boring and Dated
I was having a hard time just staying awake during this audiobook. While 3 hours doesn't seem like a long book, the information here could have been provided in less than 20 minutes.
5 of 7 people found this review helpful
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Overall2 out of 5 stars
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Performance4 out of 5 stars
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Story2 out of 5 stars
- KayKay
- 03-21-16
It says it all on the cover...
Then spends the rest of the book repeating it. I didn't hate the book, I wanted to hear it based on its hype. You can't argue the importance of being 'remarkable' in business but the message is superficial and everything I got from this I could have gotten from a quote poster. This is better if you already have a formed business idea. Loads of sound bites, not the greatest amount of substance
4 of 4 people found this review helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Michael Rice
- 05-29-15
Stimulating and brilliantly read by the author!
I love it when the author narrates his own book, bonus Seth! Good listen, especially when driven but felt it could be condensed. I got the point quickly! Good point, well made, just a bit repetitive towards the end.
2 of 2 people found this review helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- JedHoll
- 05-17-15
Convincing arguments
In this book the author makes a compelling case for being outstanding or exceptional. While this might seem obvious he does put a different spin on it and he links it to how it will help you market your business. I enjoyed the book and it made me think.
2 of 2 people found this review helpful
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Overall5 out of 5 stars
- Ruari
- 12-05-12
Purple Cow
The title initially made me dubious but I was sold by what the book was offering. This book is a MUST HAVE for every small business and larger businesses could also learn from this. The best read I have had in years and every sentence has had me thinking, reviewing and processing my own business. I wish I had found this book a few years back. Hoping Seth has more for us to learn from. Thank you.
5 of 6 people found this review helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Maisha
- 06-23-18
This is the Book Before Gary Vee
This is the book that clearly preceded anything written by Gary Vee! That fact makes the book a little outdated - but this takes nothing away from what is a great, simple read! Also, there are still some golden nuggets to be had from Godin’s insights! This is a good and concise read.
1 of 1 people found this review helpful
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Adam
- 02-13-16
Not the revelation I expected
If this book wasn’t for you, who do you think might enjoy it more?
People who know little about marketing or still do things the old school way.
What could Seth Godin have done to make this a more enjoyable book for you?
Offer something new
Any additional comments?
I saw this book listed in a top must read business books. I was very disappointed. Correct me if I am missing something but all this book does is to suggest to do something different than other companies to get your self noticed. Great. Its really just a list of examples of companies that are doing something different and achieving success. Very little in practical examples to apply this to what you may already be doing. Any book by Daniel Priestly will offer this in much more depth.
1 of 1 people found this review helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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- Joey
- 04-03-15
Good ideas
Another good Set Godin book. Good examples and theories. Sometimes hard to fully accept the theory entirely
1 of 1 people found this review helpful
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- Maureen Johnson (Kent U.K.)
- 03-07-15
Excellent content.
This audio book shows you how to be extraordinary and stand out from the crowd. I would definitely recommend this book.
1 of 1 people found this review helpful
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Overall4 out of 5 stars
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- Music Man
- 08-18-15
Interesting read
I found this book useful and the ideas interesting for starting up and running my new business
2 of 3 people found this review helpful
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Overall5 out of 5 stars
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- Rich
- 07-20-15
Interesting
Super fast and interesting listen. Definitely worth taking lessons from it and changing your strategy to be remarkable and standout
2 of 3 people found this review helpful
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Overall5 out of 5 stars
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- Nick
- 05-18-15
change your perspective...
I listened to the entirety of purple cow in one sitting while at a cafe near my home, that happened to be a few doors away from a (very) popular restaurant chain. I watched people with wonder scurry in and out like ants in an ant hive, and silently asked myself why it was so popular. Little did I know that Godin was quickly changing my perception of what an incredible business was while I watched. I had finished listening to the book by noon, and had so far counted on average about 10 people per minute (!) entering the restaurant, either entering by car or on foot. What better way is there to experience the power of a remarkable business than to observe the attraction of the successful restaurant chain such as this one, that demonstrated the power of branding?
Once I had finished Purple Cow I walked the short distance home, and to my surprise I found myself observing every single shopfront with curiosity, asking myself how that business, that machine, behind the shopfront could be different, how it could challenge the norm, and how it too could be remarkable.
What this book does is distinguish very clearly for you what is and what is not a remarkable business, and what you can do to create one in today's environment.
Seth Godin covers topics ranging from the history of the televisual industrial movement, that saw advertisers competing for sales through mainstream television or radio commercial advertisements, to a newer method of targeting and attracting customers by catering to percieved wants that have been expressed by the consumers themselves. In Godin's world, every item that a person perceives as being needed to be bought has already been created. It is now up to the entrepreneurs of the present and future to create items that fulfill a percieved want in a select group of people who lead others to purchase the product or service.
5 of 5 people found this review helpful
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Overall1 out of 5 stars
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- salma
- 11-05-16
Meh
the concept was interesting but didn't feel it really offered much to those who are involved in businesses beyond venture capitalism.
1 of 1 people found this review helpful
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Overall1 out of 5 stars
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Performance3 out of 5 stars
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- Roan
- 11-09-15
Really did I just pay for this?
Truly unremarkable where is the value here? Nothing new and very short. It should be discounted or free. It is just someone's ranting on what they think without structure or evidence of anything. Why do people rate this so highly?
1 of 1 people found this review helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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- Anonymous User
- 01-21-19
not bad
obviously now quite dated, purple cow concepts are still relevant although many examples lack depth
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- Anonymous User
- 01-20-19
Excellent book, inspirational and full of value
Exceptional book, easy to listen too. it's a great book for those looking to inspire, invent, achieve and be different.
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- Zon Living
- 12-18-18
Amazon FBA sellers need this
An excellent book for improving product design and selling on Amazon FBA. Really enjoyed this, but somewhat short.
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Overall5 out of 5 stars
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- Sitiveni
- 12-16-18
Wonderful and simple
This is a great book which makes marketing and product development so simple. It’s a must read for any self employed or business person. Being remarkable works for the one man operation or the medium and large corporation. No matter who you are in business, implement the Purple Cow strategies and success will find its way to you.
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Overall3 out of 5 stars
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- Malcolm Kay
- 10-10-18
Getting a little outdated now
I like Seth's ideas in general as a whole however I was slightly underwhelmed by this book - very relevant back in 2004 but old in 2018 when I got around to reading it.
If you are completely new to the concept of marketing there are some solid points in here however if you know anything about Martech then most of this content is old hat.
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Overall5 out of 5 stars
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- Anonymous User
- 10-08-18
Oldy but a goody
Was told to read this a few years ago. Still relevant today in many ways.
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- Anonymous User
- 08-21-18
how do i return this book?
very ho hum. some old american crap laden with anecdotal stories of old companies and no real new message.
save your money.