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Publisher's Summary

A game-changing approach to marketing, sales, and advertising, by best-selling author and renowned business thinker Seth Godin.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.  

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or an executive at a large corporation. 

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.

No matter what your product or service, this audiobook will teach you how to reframe how it's presented to the world in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

  • How to build trust and permission with your target market.
  • The art of positioning - deciding not only who it's for, but who it's not for.
  • Why the best way to achieve your marketing goals is to help others become who they want to be.
  • Why the old approaches to advertising and branding no longer work.
  • The surprising role of tension in any decision to buy (or not).
  • How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This audiobook shows you the way.

©2018 Seth Godin (P)2018 Penguin Audio

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Series of Anecdotes Without Any Actionable Insight

I disliked this book so much that I stopped working to write this review. In a nutshell:

- This book is a series of disconnected anecdotes that Seth tries to pull together under umbrella themes that he deems correct, like "tension". Example: Tension makes people want to buy your product because they don't want to miss out. Look at Slack. Slack is successful because of tension.
- These anecdotes don't provide any new insight into the successes of those companies. It feels like Seth just checked the news for a year, wrote down a bunch of company names that were successful and slammed them into a book. Example (exaggerated for emphasis): Look at Facebook. Facebook connnects people. They're a billion dollar company. Look at Stack Exchange. They're a multi-million dollar company. Look at how successful they are.
- Seth's vocalization is slow, monotone, and has repetitive cadence. Each paragraph follows the same tonal shifts, and the tonal shifts are all with the effect of, "This is the most important thing ever." This is really, really hard to listen to, so much so that I sped him up 2x and still couldn't get through this.

I very, very much preferred The One Page Marketing Plan. It had good case study examples, and then provided actionable insights for your own business or marketing efforts. If I wanted to read a bunch of anecdotes about successful companies, I would have just read the news.

48 of 53 people found this review helpful

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A Marketing Primer

This book serves two purposes. If you are looking for one book about marketing to read that will help you figure out what to do, this is the one. It will introduce you to the concepts and ideas that you can easily explore in other books.

The second purpose is to provide a picture of marketing as it works right at this moment. Gone are the days of advertising and interrupting consumers to push your product. This book explores how modern marketing start with the concept for the business and extends all the way through to how customers talk to you after they've interacted with you.

Highly recommended.

13 of 16 people found this review helpful

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Absolutely essential reading

I’ve been following Seth for 20 years. And this book is not a repeat of old info or a repackaging of material. It’s probably his most profound work. And it’s absolutely essential reading for anyone wanting to do anything meaningful in life. It’s the most important book I’ve read on “the way” to do business, rather than just another book on how to do business. Every entrepreneur should study (not just read) this book.

2 of 2 people found this review helpful

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This is not "only" Marketing.

Author is not only talk about "the way" of marketing in 2018. He also talks about moral, ethics, motivation. It is like going to church of new perspective in life. If you are looking for "How to" book, this is not one of them. But if you are looking to explore new approch in business development, this is it.

4 of 5 people found this review helpful

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A fantastic book, and not just for marketers

Enjoyed the book a lot. Many great examples I shared with the team. Highly recommend.

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Good book

Fair listen. As an author I got to myself that I simply need to keep writing and writing good to attract attention of an agent.

1 of 1 people found this review helpful

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Everything is Marketing

No matter where you go or what you find yourself doing, the need to communicate what you are doing and why people should care is a critical skill.
Seth takes you on a journey in this book to help you improve this skill and also understand that the key is starting with those you want to help.

3 of 4 people found this review helpful

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Great insights overcome a few dips in the road.

Godin provide several "why didn't I think of that" insights throughout the book. This book is not only helpful if you have any interest at all in marketing but also with understanding human relationships and interactions.

There where a few spots when the narrative drug out a little bit long, but all in all, definitely worth the investment of my time and money.

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Thoughtful and packed with Wisdom!

I’m a big Seth Godwin fan. His books have influenced my thinking over the years and have helped me become the Business leader I am. This book is thoughtful in every way and presents very relevant information on how sales and marketing are evolving. I’ve modified my B2B sales strategy for 2019 based on this book’s guidance. You may too! Thank you, Seth for allowing me to be part of this journey.

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GOAT

Seth Godin is the equivalent of the GOAT to any sport. Always delivers quality insights and knowledge.