"Get the First Five Seconds Right"
The original Tom Peters-style fashion for customer service evolved into CRM (customer relations management), and as companies struggled to reduce costs, improve efficiency, and enhance profits, they allowed high-technology and computers to take over many of the traditional roles exercised by empowered and customer-friendly front-line people. Call centres, IVR (interactive voice recording), and Internet ordering became the order of the day. Empowered front-line employees were proving just too expensive and too unreliable to provide cost-effective customer service. In other words, many companies lost the plot.
"Make Customers Laugh"
This audiobook is aimed at stimulating senior executives, managers, and front-line employees to re-examine the little things they do every day in relation to customers (external and internal).
"Deliver truly great customer service. [Listen to] The Buzz and be inspired with dozens of practical ideas to improve your business." (Henry Stewart, Chief Executive, Happy Computers)
This is the bottom line when it comes to customer service. Even though we all think we know this stuff, it is a wake up call to hear it again. This is one of the best counseling sessions I have ever heard.I was inspired toward excellance, thankyou.
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