Regular price: $26.60

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
OR
In Cart

Publisher's Summary

It's not the magic that makes it work; it's the way we work that makes it magic.

The secret for creating magic in our careers, our organizations, and our lives is simple: outstanding leadership, the kind that inspires employees, delights customers, and achieves extraordinary business results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World Resort operations for over a decade. And in Creating Magic, he shares the leadership principles that not only guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise, but that also soon came to form the cultural bedrock of the world's number one vacation destination. But as Lee demonstrates, great leadership isn't about mastering impossibly complex management theories. We can all become outstanding leaders by following the 10 practical, common sense strategies outlined in this remarkable book. As straightforward as they are profound, these leadership lessons include:

  • Everyone is important.
  • Make your people your brand.
  • Burn the free fuel: appreciation, recognition, and encouragement.
  • Give people a purpose, not just a job.

    Combining surprising business wisdom with insightful and entertaining stories from Lee's four decades on the front lines of some of the world's best-run companies, Creating Magic shows all of us, from small business owners to managers at every level, how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.

  • ©2008 Lee Cockerell (P)2008 Random House Audio

    What members say

    Average Customer Ratings

    Overall

    • 4.5 out of 5 stars
    • 5 Stars
      627
    • 4 Stars
      160
    • 3 Stars
      37
    • 2 Stars
      11
    • 1 Stars
      4

    Performance

    • 4.5 out of 5 stars
    • 5 Stars
      459
    • 4 Stars
      131
    • 3 Stars
      44
    • 2 Stars
      7
    • 1 Stars
      0

    Story

    • 4.5 out of 5 stars
    • 5 Stars
      492
    • 4 Stars
      107
    • 3 Stars
      30
    • 2 Stars
      5
    • 1 Stars
      3
    Sort by:
    • Overall
      5 out of 5 stars
    • Garrett
    • Castaic, CA, United States
    • 10-16-10

    Brilliant, simple, lessons on leadership

    I have gorged myself on business books in the last year. This was hands down one of the best. It applies to many areas of life even outside the office. From the newest 'rookie' at a company to the CEO, this has countless rules which can be absorbed and used the moment they are learned. No one argues that Disney has phenomenal customer service. This is a great guide, from an authoritative source on how to relate those practices to your own business and the benefits they will reap.

    4 of 4 people found this review helpful

    • Overall
      5 out of 5 stars

    Full of valuable content!

    The most fulfilling leadership audio I have ever listened to. Lee breaks the steps down and gives real examples, constantly giving me something to live up to. I bought this book for leadership roles in community service. Though he talks about CEO's and managers, I found it very easy to apply the basic principles to every day life in my small town. The reader is authentic and his voice soothing and inspiring. I will listen to this time and time again.

    2 of 2 people found this review helpful

    • Overall
      5 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars

    WOW

    This is one of the absolute best listens I have had on audible. I have read and listened to at least a 100 different leadership/managerial books. Some of what Lee offers is stuff I have heard before, but in a practice application that you know exists in that business. Therefore it is and was a complete treat to listen too.

    1 of 1 people found this review helpful

    • Overall
      3 out of 5 stars
    • Diane
    • ALEXANDRIA, VA, United States
    • 03-18-11

    Enjoyable, not much new

    Lee Cockerell is at his best when talking about some key themes, telling personal stories and giving Disney examples. Experienced managers may not get much new out of this - take care of your people, keep learning, know the details, trust your employees - but the stories are enjoyable.

    1 of 1 people found this review helpful

    • Overall
      5 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars

    The best management book I've ever read

    This was the best management book I've ever read. It was so good I bought a physical copy for me and my other managers

    • Overall
      5 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars

    Great book for all levels of leadership

    Easy read with simple to understand principles that can be applied to any business. I would recommend this book to my leaders, peers, and team.

    • Overall
      5 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars

    Excellent! Everyone should read this.

    The concepts in this book resonated with me and everyone should read this book and apply the concepts.

    • Overall
      5 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars

    Awesome!!!!

    I have learned so much from this book. A invaluable sourse for a thriving business and life.

    • Overall
      5 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars

    Revolutionary

    Lee brings years of experience of running the world’s premier customer service organization, Walt Disney Parks and Resorts. The lessons in this book outline how to be successful as a leader.

    • Overall
      5 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars

    This guy is amazing

    I recently got turned onto the podcast. I went back and listened to every single one of them. Then went out bought all the books. Read them now listening to them. Just finishing up creating magic. Going to rip through time management next. Thank you Lee Cockerell for changing my life. Your amazing!!!