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The Power of Nice  By  cover art

The Power of Nice

By: Linda Kaplan Thaler, Robin Koval
Narrated by: Linda Kaplan Thaler, Robin Koval
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Publisher's summary

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

©2006 Linda Kaplan Thaler and Robin Koval (P)2007 Oasis Audio LLC

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