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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....

In Jeff Bezos' own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin. In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that...

The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work....

If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this book....

Since 1992, Starbucks's stock has risen a staggering 5,000 percent! The genius of Starbucks's success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty—all at the same time....

When managers take care of the staff, the staff will take care of the guests, and the guests will always come back! This training book is all about "Restaurant Soft Skills". It shows how individual actions have a direct or indirect effect on others....

This practical, step-by-step book is designed specifically for selling teams committed to high achievement in the enterprise environment. The program's powerful six stages will guide you to: Set a baseline for success for each territory and account Identify opportunities with the highest...

Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize...

Unlock the power of transformation with "From Complaints to Connections," your indispensable guide to turning customer complaints into valuable ...

A revelation for photographers: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors....

This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives....

Included in this collection are the top eight audiobooks to help you improve, grow, and master your skills on Lean methodology. This audiobook collection will help you reach near-perfection in the products you sell, the customer service you provide, and the lack of waste you achieve....

Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business...

Reviewing dealer case studies and automotive research, Fast Lane helps dealers recognize retention problems and how to change their thinking and processes to better manage service customers and department....

How organizations can deliver significant performance gains through strategic investment in marketing....

A WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten...

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships - while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low...

Almost one in four American working adults has a job that pays less than a living wage....

Are you looking for a way to make more money? Are you looking for a way out of the nine-to-five rat race? Are you young and interested in starting an online business? Hmm...how did I know this about you? Because I’ve been there before! That is, until I found dropshipping....