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Publisher's Summary

Enchantment, as defined by best-selling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled....

  • A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas
  • A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern
  • A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base
  • A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers

This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always- wise "wisdom of the crowd."

©2011 Guy Kawasaki (P)2011 Penguin Audiobooks

What members say

Average Customer Ratings

Overall

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Story

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  • Overall
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Actually pretty enchanting.

I truly enjoyed this listen more that I thought I would. I was expecting a snooty designer with Asian superiority complex. But as it turned out it was fun, inspiring, and enchanting. Good show!

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Enchantment is a great book!

2nd book by Guy that i have read and i find it worth adding to my library!

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The kind of guy you'd like to meet

This audio book is very value based and even made me laugh a few times. The audio is clean and easy to understand. I was able to take away a few very good points on enchanting others.

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Learn to win friends and gain influence

I got to meet Guy in June 2015. He shares his social knowledge. Highly recommend you read this book.

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Disappointed

This is a "trust me on this trust me on that" book with no explanation. Even if he gave a reason, it is really weak. Specially after listening to The Power of Habit and How to win friends and influence people.
He is such a great lecturer (which made me purchased his book) but his book is no as good.

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Enchanting read/listen

Pretty quick listen with a lot of helpful checklists and Not-to-Dos on your journey to enchant people.

I like how Guy tacked all aspects from enchanting by listening to persuading to delivering and to ultimately being able to discern those situations when you should give in or resist enchantment.

It's one of those books that you would be reading two times or more.

I rated performance a little low because the audio felt a little rushed.

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Kind of disappointed.

Expected more due to high levels of marketing surrounding Guy. I guess marketing is his background. The book has some nice elements but enchantment is really just a rewritten book of the same old stuff

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  • Robert
  • MORAGA, CA, United States
  • 06-26-14

Interesting, but far from enchanting

What did you like best about Enchantment? What did you like least?

Solid ideas, but nothing innovative.

Would you recommend Enchantment to your friends? Why or why not?

Maybe if they were in marketing.

If this book were a movie would you go see it?

I couldn't imagine this as a movie.

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  • Brad
  • Topeka, KS, United States
  • 01-13-14

Expected More

Would you try another book from Guy Kawasaki and/or Dan John Miller?

Maybe

If you’ve listened to books by Guy Kawasaki before, how does this one compare?

First one, to bad.

What three words best describe Dan John Miller’s voice?

OK, acceptable, good

Who do you think would benefit most from listening to Enchantment?

I'm just not real sure

Any additional comments?

Nope, First, remember that your goal in academic writing is not to sound intelligent, but to get your intelligent point across.

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  • William
  • SALEM, OREGON, United States
  • 05-10-13

Very good "update" to Carnegie's principles

While Dale Carnegie's work is certainly applicable today, I like how this book updates it and demonstrates how the principles still apply. This is certainly not merely a retelling or updating of the Carnegie book, but rather further demonstration how those basic principles continue to work.