Enchantment

The Art of Changing Hearts, Minds, and Actions

By: Guy Kawasaki

Narrated by: Dan John Miller

Length: 4 hrs and 49 mins

Publisher's summary

Enchantment, as defined by best-selling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled....

• A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas
• A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern
• A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base
• A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers

This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always- wise "wisdom of the crowd."

©2011 Guy Kawasaki (P)2011 Penguin Audiobooks

The way humans should behave

What did you love best about Enchantment?

How Guy makes it simple to be an Enchanter!

What did you like best about this story?

If only that everyone would practice this, we would have a better working environment and better world!

Which scene was your favorite?

The man who joint apple and his son past away a few weeks later. Very touching.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

It made me realize that I'm doing the enchantment to the wrong people!

In Depth Common Sense

The book is well written, but it didn't have any take-aways for me. As long as you apply a little common sense, and try to be likeable, then this book doesn't really have to much going for it. If you have trouble being likeable, then this would be a great read.

Learn to win friends and gain influence

I got to meet Guy in June 2015. He shares his social knowledge. Highly recommend you read this book.

Loved it.

Couldn't get through "art of the start" but this one was great. It's now my official bible for any business I start. I'm going out to by the hard-cover version soon.

Enchanting and well worth it but..

Enchantment is certainly worth the listen. In fact true to form Guy spews out info at the rate of a fire hose and this is good and bad. Good because he makes sure you get value for your hard earned dollar and good because you will walk away with a number of action items you can actually act on right away. However, it is bad because you will never remember all of them. For this reason (and Guy will love this advice) you might want to also buy the actual book for reference.

Having said that I fully understand Dan's review "A Meal of Cotton Candy" (love his title). Almost everything Dan says in the review is correct. But I think Guy does a great job serving up the Cotton Candy. He puts a lot of info into one place and as I said, I at least walked away saying, "I need to do that." OK to be more accurate I should say, "I forgot Cialdini had written about that, I need to go do it". So, while this is certainly negative in one respect it does speak to Dan's point that the book is a good jumping off point for ideas for further reading. The one point in Dan's review that I disagree with is that Guy only addresses the 'what to do' but not the critical 'how to do it'. In some cases Guy does talk about the "how" and in others the "how" is obvious but it is often hard to remember to do it. For example, "do no evil" or I think Guy also borrows the idea of "don't do anything you wouldn't want to see published in your local paper". Well, I suppose Guy could have advised posting this mantra on your desk.

Finally, I have to say that I got a huge chuckle out of the book having recently finished "The Six Figure Second Income" (Jonathan Rozek , David Lindahl) because Guy must have just finished it as well. Although Guy has been at it for awhile so I wouldn't be surprised if he was the inspiration for Rozek and Lindahl. I won't go into the details but if you do listen to "The Six Figure Second Income" you will quickly get my point as well as a good chuckle.

Top Shelf Read

Guy has a fun and interesting and humorous way of sharing how one can become an Enchanted Individual. One of my favorite reads for 2011. Highly recommended. Found this book on Facebook, took the test to soon, so I didn't score very well. Took it again and aced it. {sidebar] Follow Guy on Google Plus. His posts are unique and entertaining. I always like it when an author "walk his talk". Guy does this in spades. CTA, Click the Buy Button!

Interesting, but far from enchanting

What did you like best about Enchantment? What did you like least?

Solid ideas, but nothing innovative.

Would you recommend Enchantment to your friends? Why or why not?

Maybe if they were in marketing.

If this book were a movie would you go see it?

I couldn't imagine this as a movie.

Very good "update" to Carnegie's principles

While Dale Carnegie's work is certainly applicable today, I like how this book updates it and demonstrates how the principles still apply. This is certainly not merely a retelling or updating of the Carnegie book, but rather further demonstration how those basic principles continue to work.

Expected More

Would you try another book from Guy Kawasaki and/or Dan John Miller?

Maybe

If you’ve listened to books by Guy Kawasaki before, how does this one compare?

First one, to bad.

What three words best describe Dan John Miller’s voice?

OK, acceptable, good

Who do you think would benefit most from listening to Enchantment?

I'm just not real sure

Any additional comments?

Nope, First, remember that your goal in academic writing is not to sound intelligent, but to get your intelligent point across.

More of a self help, than a business book

I am not into self help books and all of there phcyco-babble but this one is not to bad and i acually learned a little from it and i think we all learn as children how to be "enchanting" to get what we want. But a pretty well written book