The Art of Social Media

Power Tips for Power Users

By: Guy Kawasaki, Peg Fitzpatrick

Narrated by: Amanda Ronconi

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money.

With over 100 practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

©2014 Guy Kawasaki and Peg Fitzpatrick (P)2018 HighBridge, a division of Recorded Books

Not Guy's Best Work

I'm a fan of Guy Kawasaki, but this was not his best effort. I'm sure he would agree.

helpful

good baseline info for social media. great beginner framework. worth the time. wish it covered instagram more.

great book

great audiobook. The reader did a good job reading, and the material was also very useful for growing a business on social media.

So rich with info, repeat listening required

Great resource of social media best practices that is so dense with info, I'll have to listen again.

Inane advice

Maybe this advice was helpful a decade ago, but now it’s just stating the obvious