So Good They Can't Ignore You

Publisher's Summary

In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice.

Not only is the cliché flawed - pre-existing passions are rare and have little to do with how most people end up loving their work - but it can also be dangerous, leading to anxiety and chronic job hopping.

After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers.

Matching your job to a preexisting passion does not matter, he reveals. Passion comes after you put in the hard work to become excellent at something valuable, not before.

In other words, what you do for a living is much less important than how you do it.

With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you", Cal Newport's clearly written manifesto is mandatory listening for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love.

So Good They Can't Ignore You will change the way we think about our careers, happiness, and the crafting of a remarkable life.

©2012 Cal Newport (P)2012 Hachette Audio

Good Counter to all the "Passion" Career Lit

I often listen to books in the business/ career genre, and have long been troubled by the fact that I really had no idea how to change the downtime activities I enjoyed into my career. I really don't know how to transition from video games and reading sci-fi/fantasy fiction into a sustainable career, and I wasn't sure if I even wanted to try. This book made me realize that maybe I don't have to.

I felt as though the book was a little slow getting into it, but in the end I am glad that I listened to the full book. I really enjoyed that each point he made was tied to a real person interviewed by the author, it made it easier to implement the information in the book. The book's conclusion, in which the author describes the application of his findings in his own life, gave me a lot of ideas about how to improve my own work.

If you have been told by someone that you won't be happy at work unless you "find your passion" and have been discouraged by such mantras, you will enjoy this book. And you won't continue to feel like an un-passionate weirdo in this passion-oriented culture.

65 of 65 people found this review helpful

Buy this book if you are over 50

Would you listen to So Good They Can't Ignore You again? Why?

Yes. Good advice. Thought-provoking ideas.

What other book might you compare So Good They Can't Ignore You to and why?

Some of Peter Drucker's works on knowledge workers and second act careers.

Any additional comments?

Cal Newport's work is an important contribution to career-planning books. Unlike the reviewer who recommends not to buy the book if you are over 30, I would heartily recommend it for those new to the world of work as well as those who have many years under their belt. Cal's advice on mission plan and good use of career capital can be put to good use by someone who has been in the knowledge working world for a while. If there is a shortcoming, it might be that Cal's perspective is at times narrowed by his academic career. Some of his advice could use refining or evolution for those of us in business. But it is a very good start and, hopefully, not his last contribution to this important area.

94 of 96 people found this review helpful

Become a craftsman

The book makes one main point - become a craftsman, providing a product or service that offers value to the world. This is the secret to finding meaningful work, not following your passion. The research and stories support this one point. The author gives many examples of famous people who didn't have a clear vision of what they wanted to do for a living. They built up their skills and continued exploring different options. Sometimes by luck or sheer determination or both, they ended up successful after many years of hard work.

The rules in the book are:
#1: Don't follow your passion.
#2: Be so good they can't ignore you (build skills).
#3: Importance of control (get more control over what you do)
#4: Importance of mission

Although there are four rules, it still boils down to becoming a craftsman - having a set of rare and valuable skills (what the author refers to as career capital). With that, you can move up the career ladder and ask for more control over what you do and how you do it. And with more control, you can invest your career capital into a mission (doing something you find meaningful).

88 of 90 people found this review helpful

I Was Stuck For 10 Years, And This Book Saved Me!

This is exactly the book I needed to listen to. I've felt stuck for more than 10 years because I've been searching for my "calling" or my "life's work", and I've not invested myself into what I WAS doing with my life because I was waiting to discover the passion that lived inside of me before I chose a path in life.

This book explained that I was doing it all wrong and what to do instead. I now realize that diving fully into what I'm doing and becoming really good at it is what will lead to feeling passionate about my career... not waiting for some innate secret wellspring of inspiration to be discovered and then I'll finally "take off". This book really saved me from another 10 years of wasting my life. Highly recommended!

The audiobook was performed really well. I listen to mine at double speed using the Audible app, but I kept having to pause it because the lessons in this book were so incredible that I had to write them down for later. I enjoyed listening to it, and I intend to make this one of the books I listen to every year.

104 of 107 people found this review helpful

This audio delivers on its Title

This audio delivers on its title. He argues against following your passion to find the ideal job and instead believes that passion comes after you already become excellent at something.
Very easy to follow and I like how he ties ideas from many other contemporary authors into his work.
I was surprised by how young the author is. Highly recommended for anyone who is planning their career.
A few good summaries of the audio.

21 of 21 people found this review helpful

Absolutely glad I ignored some reviewers.

I do take note of fellow reviewers' input to make buy decisions. But something made me override their advice this time.

I've now listened twice, beginning to end. And certain parts three or four times in quick succession. It will be more in the future. I've decided on this re-listening strategy to get the muck out of my mind, planted by passion preachers. I, however, take full responsibility for following that message.

Cal reminded me of my success method of the past. A method I did not name, or put the required weight on, or thought about, it was just done - deliberately. But it sadly was forgotten, droned out by passion evangelists.

Thank you for writing this book. It helped me GREATLY!

Narration never bothers me. I always have a little chuckle when reading reviews on narrators. I'm just glad someone exerted the effort, saving me the time. The background to that statement: I used to buy computer voices to read text for me. Obviously that was before I discovered Audible.

47 of 50 people found this review helpful

Good Listen

I took a chance buying this since it is a new book with few reviews. It is a refreshing break from the "passion" based literature that is popular now. It teaches what has become uncommon sense these days - you get out of life what you put into it. Its backed by some research and good anecdotes, and gives needed perspective if you start thinking that you have to "find your calling". Few people find it without investing time, effort, an open mind, and patience, first. Saying that, I still find lots of motivating and helpful ideas in the passion based approach, so its not all black and white to me, but still this book adds a refreshing perspective.

21 of 22 people found this review helpful

A bit like Chinese Takeout

Is there anything you would change about this book?

The book title is a little misleading. It should have been called "Triangulate" or "You're not there yet".

What was most disappointing about Cal Newport’s story?

The book isn't really about becoming really good at something. It's about finding work in life that is satisfying and remarkable, and that is done by working at things that interest you until you land that dream job. Cal claims he debunks the idea to 'follow your passion', but in my mind he fails to because all of the people mentioned in the book followed their interests and passions and tried various things to get to their life's work or calling in life.

What about Dave Mallow’s performance did you like?

The perfect voice for this book and his reading was flawless.

Was So Good They Can't Ignore You worth the listening time?

Not for me. After listening to it I felt I didn't learn a single thing. But then again, I'm 42 and likely not his target audience.

Any additional comments?

The advice to 'follow your passion' has not been debunked by Cal's book, rather, he just injected more realism and substance to it.

30 of 32 people found this review helpful

Outstanding!

Any additional comments?

I bought this book despite having read the review cautioning about it if you're over age 30 (Im 40). The book's premise was so compelling that I had to judge it for myself. This book suggests a solution, based on a shift in perspective, to the challenge of finding what path is right for you. Its a discussion between chasing your dreams and what I'll call "working" your dreams. Its a wonderful contrast that attempts to answer the question whether chasing passion or whether dedication to improvement is responsible for career success and fulfillment. This discussion is applicable whether you're just starting out searching for answers or find yourself later in life wanting more out of your choices. Its apparent that a tremendous amount of research, along with examples, had been done by the author and used to articulate his theory, which I appreciated. The premise of this book can be debated endlessly, but for me it was outstanding. The knowledge gained from this book will serve me well. Thanks Cal.

37 of 40 people found this review helpful

Follow your talent, then your passion

Incredible message that I won't forget. Glad I read it.

Parts of the book dragged on. Some topics were overly discussed.

The concept of Career Control is enlightening.

5 of 5 people found this review helpful

the best career advice i got!

hands down the best career advice book I've read the last 8years. if your like me, educated but totally confused abt your next step;afraid of missing out on life and are tired of finding your career passion, this is the book. i swear it has made me work harder and less depressed abt my job. mr.newport; thank you for shearing this with us.

6 of 6 people found this review helpful

Best "life advice" book I've come across so far

Unlike most "self-help" type books, this one doesn't keep hammering home the same point that could have been summarized in one chapter. The points are valid and the examples feel real!

2 of 2 people found this review helpful

A real must-read

This is hands-down the best book I've ever read about how to develop your talents and find/create work you love. I only wish I'd come across this earlier in my life!



There's so much in here that it's difficult to summarise. The best thing you could do right now is to stop reading reviews and just buy it. Seriously.

2 of 2 people found this review helpful

Such a simple but brilliant lesson.

Ideal for those seeking passion, direction or just a boost. Really enjoyable read with some fascinating theories.

3 of 4 people found this review helpful

a masterpiece!

Having listened to Deep Work by the same author I was very happy learning about the stories and ideas set out in this audio book.

Call Newport is awesome!

A phenomenal piece of art.

This book has change my view and perception about a passion and it's role in our lives. Thanks this excellent book I learnt to think and act differently. A huge thank you to the author. A life changing material.