One Million Followers, Updated Edition

How I Built a Massive Social Following in 30 Days

By: Brendan Kane

Narrated by: Brendan Kane

Length: 7 hrs and 50 mins

Publisher's summary

More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. 

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media, but how to best take advantage of the numerous different platforms. 

How can you make a significant impact in the digital world and stand out among all the noise? 

Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how - in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog - and now he’ll share his secrets with you. 

In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. 

Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: 

• Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google  
• Ray Chan, CEO and cofounder of 9GAG 
• Julius Dein, internet personality and magician with nearly 16 million Facebook followers 
• Mike Jurkovac, Emmy Award winner and creative director of will.i.am and the Black Eyed Peas 
• Phil Ranta, former COO of Studio71 and VP of network at Fullscreen 
• Eamonn Carey, managing director at Techstars London 
• Jonathan Skogmo, founder and CEO of Jukin Media, Inc. 
• Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment 

One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.

©2020 Brendan Kane (P)2020 Audible, Inc.

A Very Poor Read

This book took 5 minutes of information and managed to stretch it into 7hrs and 50 minutes of pure pain.

A full summary of useful information:
Post often on social media
Review what works
Do more of what works
Buy Ads

The end.

A lot of advertisement for his own company

I don't want to pay for advertisements, I want to pay for information. So many times the author writes "we have workshops for that" "e-mail me if you're interested in this" ext.... This is the quality I would expect from a free e-book.

A massive infomercial

Wow, if I hear Brendan Kane read out “email me at”, “visit my website at” or “read my blog at”, I’m going to lose it! He says that at least 10 times in each chapter. This is literally the biggest annoyance. He had some good content but it is lost at his self promotion. There are other books with authors that actually what to teach you tactics. The biggest thing you will learn from this book is Brendan’s website URL.

Good but took too long

All of the important information that actually mattered could’ve been said in less than an hour.

Zero Value Better Resources for Free on YouTube

Very unimpressed and found zero value in this book. If you are a small creator and looking to grow, this is NOT the book for you. Another “Guru” who’s name you will regret hearing if you buy.

Essential read for Entrpreneurs

This is a fast, easy and practical read for anyone who wants to build a brand on social media.

GARBAGE. Complete waste of time!

One massive informercial for his services. The information is so generic and shallow. Summary pay for ads to get ahead.

ONE MILLION OR ONE, You will be enlightened!

Newly introduced to Brendan Kane’s work, I am hooked.
Regardless of the growth you are looking for, the principals are truly enlightening.
We can too easily make a simple strategy complicated.
Brendan explains very clearly what is possibly if we are willing to put in the work.

Grab Your New Notebook!

Enjoy!!

Never thought I would listen… much less enjoy… but I did!

In my quest to better help market my business online, this is actually a very good tool. I didn’t think I would listen or enjoy because I thought this was mainly about becoming one of the narcissistic online influencers… however the tools in here would help those clowns as well… this book is really just a practical guide to how to better achieve a footing with your account. I am new at this so I will see how well it works for me… but for those interested in how to change your thought process to bend to what works and doesn’t online… this may help you out.

Waste of time and money

Lots of words for little learning! Most information is either too general or easily available online. Such a waste of time and money!

7hrs 50 minutes of advertising

If you want to hire Brendan this is the book for you.

Basic premise is try something, if it doesn't work, try something else. There is very little actual information or knowledge that anyone can gain by watching 1 or 2 videos on YouTube.

Clickbait!

I guess Brendan achieved his goal of wanting to sell his book but it only takes a quick look at his Instagram to see that he only advocates paid campaigns and clickbait. The book is just one on-going advert for his website and further training whilst just repeatedly telling you to pay for advertising or support from other 'influencers'. This review should save you a lot of time, find something else to listen to

50 mins in and

50 mins in and it’s still the intro about how this book will help you… basically try something and if it doesn’t work try something else. Oh and it you want help hire Brendan 🥱

Inspiring book to listen to.

Take breaks while listening, go back over chapters and make Key notes.

This book can really open you mind if you let it. I thought I knew all I needed to know about this book actually but this book actually helped me "read/listen between the lines (figuratively) " on information I thought I already knew but actually, my understanding was outdated to 2012 or something.

There is so much more education available on subjects, that I didn't even realise what I was missing out on. This book has actually taught me quite a lot, so glad I took the time the study this ! Anyone genuinely interested in learning how marketing works on social media platforms, this is a book to listen to.

All Sizzle and no Steak

Lot’s of stories of how high profile celebrities with million dollar marketing budgets such as Justin Bieber and Dua Lip grew their brand. The book consists of vague advice and constant reminders to visit the authors website or buy his course.

Instead of serving the reader, this book appears to be a marketing tool for the author. Disappointing.

If you're looking for a shortcut, this isn't it

Achieving success is hard work, and getting success online is no exception. This book can definately point you in the right direction. But in the end you'll have to invest the time and money. if you not ready for that then tis book or any other book on the subject is a waste of your time man money.