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Publisher's Summary

How do you make a good lasting first impression and set the stage for a big contract, or sell products and services directly from your web site? The answer: by writing copy that leads your prospects in precisely the direction you want them to go.

Now, more than ever, the written word is of paramount importance to bringing in new business. There are many reasons this is so, but let's start with the most obvious: everyone "Googles" you before they do anything else.

In this teleseminar, David Garfinkel offers you a bevy of shortcuts, tricks of the trade, and powerful response-generating copywriting secrets to help you thrive online and everywhere else where you need to persuade with the written word.

You will learn:

  • How to write "must buy" sales copy for your Web site and one-sheets
  • How to use key persuasive words throughout your copy, without going overboard
  • How to draw your prospect in to your pitch so they are compelled to act
  • What to avoid that will immediately turn off prospects
  • How to employ two little-used techniques that massively bolster credibility and ensure a higher sales conversion rate

    This is a live recording of an interview-format teleseminar focused on information that would be valuable for speakers, trainers, consultants, coaches, and other information entrepreneurs. It was recorded via telephone.
  • (P)2007 SpeakerNet News

    What members say

    Average Customer Ratings

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    • Overall
      5 out of 5 stars
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      4 out of 5 stars
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      5 out of 5 stars

    Interesting informative and thorough

    I went to the website they reference at the beginning and was able to print the outline that is still online, and took notes onto it (although it doesn't have enough space). Much good food for thought here. I'm getting started in copywriting so this gave me many practical tips and some more confidence to move forward. He quotes from several sources both within his field and from other specialties, and recommends several books to read for further knowledge. The interviewer was knowledgeable and asked good questions to clarify points. A great deal for the minimal cost!

    3 of 3 people found this review helpful

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      4 out of 5 stars
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      5 out of 5 stars

    Poor sound quality, great content

    I try to give producers the benefit of the doubt; however, this is a call-in show/podcast that has been repurposed into an audiobook. Though the sound quality was garbage, the actual content was on the extreme opposite. So, if you can get past the bleeps and weird audio tics, then you'll get some excellent 4-1-1.

    2 of 2 people found this review helpful

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      5 out of 5 stars
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    • Sabrina
    • ORLANDO, FL, United States
    • 03-18-17

    this is the best copy trainer out there.

    David is very talented, practical and effective. after this training I worked with him directly and he helped me produce some excellent copy. I highly recommend this and all his work.

    2 of 2 people found this review helpful

    • Overall
      5 out of 5 stars
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      5 out of 5 stars

    Fascinating!

    Wonderful audio book. Listen to it at least three times, write notes, and take action!

    1 of 1 people found this review helpful

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      4 out of 5 stars

    great content, but not an actual audio book

    my review title says it all. its a recorded tele-seminar with the usual phone noises.

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      5 out of 5 stars

    Some golden nuggets

    David does an awesome job explaining the copywriting “secrets”

    Although this wasn’t new earth shattering information, I definitely gained a handful of useful insight from David perspective.

    He does a great job explaining the fundamentals, which you can never learn about enough...no matter how great of a writer you are.

    Yes the audio quality isn’t great, but I’ve had to deal with worse on audible.

    The content was worth it for me.

    • Overall
      3 out of 5 stars

    i like it.

    Good information. I feel the tips and advice given are practical and applicable. I will be testing to see how this works.

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    • Overall
      2 out of 5 stars
    • Michael
    • 02-16-18

    it was great just wish it went longer.

    $14 for a 1 hour interview. kind of want my money back really. damnn man