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The Content Marketing Handbook
- How to Double the Results of Your Marketing Campaigns
- Narrated by: Barry Abrams
- Length: 8 hrs and 49 mins
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The Content Marketing Handbook
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Publisher's summary
The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling. Listeners will learn how to:
- Create A-level content that gets noticed, gets read, and eliminates "content pollution"
- Overcome the biggest weakness of content marketing
- Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
- Use content to build brands, enhance reputations, and stand out from the competition
- Plan, execute, and measure content marketing in a multichannel environment
- Know when to stop giving away content and start asking for the orders
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What listeners say about The Content Marketing Handbook
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
- Jerome A Brown
- 03-16-20
I don't like the narrator.
I am tired.of buying audible programs that have people with speech impediments as narrators. I expect a professional speaker. I have bought Bob Bly's books ( real books) before and they were excellent.
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4 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Tyree Thomas Jr
- 01-29-23
Content Marketing Strategies for Success
I love every Chapter of this Audio Book and I will excitedly implement every strategy. The information contained inside is explained in simplicity.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Dave Puckett
- 10-25-21
Content Marketing Handbook - An Evergreen Manual
This handbook proves content marketing is a never-changing promotional tool that was successful 100 years ago, and it just as successful today. This covers how content marketing was achieved years ago and how it is currently being done. A great guide for anyone who wants to use content marketing to succeed in their business. Great teaching.
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-
Story4 out of 5 stars 185
To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .
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1 out of 5 stars
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A complete waste of time
- By Dr. Brian L. Carpenter on 10-03-11
By: Ann Handley, and others
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Marketing 4.0
- Moving from Traditional to Digital
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Jonathan Todd Ross
- Length: 4 hrs and 48 mins
- Unabridged
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Overall4.5 out of 5 stars 122
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Performance4.5 out of 5 stars 95
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Story4.5 out of 5 stars 95
Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
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5 out of 5 stars
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exceptional
- By mathew chandy on 09-10-19
By: Philip Kotler, and others
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- By: Mark Joyner
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Unabridged
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Overall4 out of 5 stars 219
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Performance4.5 out of 5 stars 141
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Story4.5 out of 5 stars 140
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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3 out of 5 stars
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One great ideea
- By Marian Hanganu on 11-16-06
By: Mark Joyner
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Marketing 5.0
- Technology for Humanity
- By: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Narrated by: Steve Menasche
- Length: 7 hrs and 8 mins
- Unabridged
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Overall4 out of 5 stars 60
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Performance4.5 out of 5 stars 50
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Story4 out of 5 stars 49
Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
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1 out of 5 stars
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Very disappointing
- By TerrisThompson on 01-24-23
By: Philip Kotler, and others
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Personal Branding for Dummies, 2nd Edition
- By: Susan Chritton
- Narrated by: Samantha Desz
- Length: 12 hrs and 34 mins
- Unabridged
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Overall4.5 out of 5 stars 29
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Performance4.5 out of 5 stars 25
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Story4.5 out of 5 stars 25
Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding.
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5 out of 5 stars
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Great book. Better than expected.
- By Amazon Customer on 10-07-19
By: Susan Chritton
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No B.S. Sales Success in the New Economy
- By: Dan S. Kennedy
- Narrated by: Joe Pardavila
- Length: 7 hrs and 40 mins
- Unabridged
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Overall4.5 out of 5 stars 19
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Performance4 out of 5 stars 13
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Story4 out of 5 stars 12
In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
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1 out of 5 stars
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terrible narration
- By Fred on 09-20-21
By: Dan S. Kennedy
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- By: Joseph Sugarman
- Narrated by: Mike Lenz
- Length: 11 hrs and 9 mins
- Unabridged
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Overall5 out of 5 stars 76
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Performance5 out of 5 stars 58
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Story5 out of 5 stars 58
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
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Great advice
- By Juan Jesus on 03-23-21
By: Joseph Sugarman
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- By: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Overall5 out of 5 stars 249
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Performance4.5 out of 5 stars 212
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Story5 out of 5 stars 212
Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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5 out of 5 stars
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Buy the print or kindle version. The narration is trash.
- By Julia Perrodin on 07-09-20
By: Ray Edwards
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Free Marketing
- 101 Low and No-Cost Ways to Grow Your Business, Online and Off
- By: Jim Cockrum
- Narrated by: Sean Pratt
- Length: 9 hrs and 5 mins
- Unabridged
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Overall4 out of 5 stars 445
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Performance4.5 out of 5 stars 387
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Story4 out of 5 stars 386
You used to need a big ad budget to get your message across. Not anymore! Thanks primarily to the Internet, a world of free and inexpensive tactics exists for spreading the word about your business. Free Marketing delivers more than one hundred marketing ideas to help small business owners and marketers generate new revenue—with little or no marketing budget.
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5 out of 5 stars
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Wow! This book is Packed!
- By DanzTheManz on 03-15-12
By: Jim Cockrum
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
- By: Robbie Kellman Baxter
- Narrated by: Caroline Miller
- Length: 6 hrs and 16 mins
- Unabridged
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Overall5 out of 5 stars 22
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Performance5 out of 5 stars 18
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Story5 out of 5 stars 18
Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you're in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust.
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5 out of 5 stars
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World Class Expert Giving World Class Guidance
- By AMZ Customer on 01-24-23
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Content Inc.: Completely Updated and Expanded Second Edition
- Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 7 hrs and 25 mins
- Unabridged
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Overall4.5 out of 5 stars 107
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Performance5 out of 5 stars 83
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Story4.5 out of 5 stars 82
Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
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1 out of 5 stars
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Very much oriented to Boomers...
- By D Z E3 on 01-23-22
By: Joe Pulizzi
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The Business of Belonging
- How to Make Community your Competitive Advantage
- By: David Spinks
- Narrated by: Christopher Douyard
- Length: 6 hrs and 19 mins
- Unabridged
-
Overall4.5 out of 5 stars 51
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Performance4.5 out of 5 stars 41
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Story4.5 out of 5 stars 41
The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.
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5 out of 5 stars
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Very strong, learned a lot
- By Phil Williams on 07-12-23
By: David Spinks
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- By: Daniel Priestley
- Narrated by: Daniel Priestley
- Length: 6 hrs and 33 mins
- Unabridged
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Overall4.5 out of 5 stars 123
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Performance5 out of 5 stars 104
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Story4.5 out of 5 stars 104
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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5 out of 5 stars
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Good books
- By Nam on 11-28-23
By: Daniel Priestley
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The Six-Figure Freelancer
- Your Roadmap to Success in the Gig Economy
- By: Laura Briggs
- Narrated by: Laura Briggs
- Length: 6 hrs and 21 mins
- Unabridged
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Overall5 out of 5 stars 11
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Performance5 out of 5 stars 9
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Story5 out of 5 stars 9
Are you a self-employed service provider looking to build a bulletproof business? Struggling to develop a strong, consistent client base? Do you want to take your independent career to the next level but don't know how? Writer, coach, and public speaker Laura Briggs has helped thousands of enthusiastic entrepreneurs find the liberating freedom and flexibility of the contractor model. And now she's here to share her battle-tested guide from working with companies like Microsoft and Business Insider to help you scale your enterprise and soar to new financial heights.
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5 out of 5 stars
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Excellent Book for all Levels
- By Kindle Customer on 12-31-22
By: Laura Briggs
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Data-Driven Marketing
- The 15 Metrics Everyone in Marketing Should Know
- By: Mark Jeffery
- Narrated by: Jim Meskemin
- Length: 9 hrs and 35 mins
- Unabridged
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Overall4.5 out of 5 stars 22
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Performance4.5 out of 5 stars 17
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Story4 out of 5 stars 16
How organizations can deliver significant performance gains through strategic investment in marketing.
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4 out of 5 stars
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Dated but contains solid information
- By Patrick on 10-18-20
By: Mark Jeffery
