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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
- Unabridged Audiobook
- Release date: 05-12-17
- Language: English
- Publisher: Vibrance Press
Regular price: $13.96
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Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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This is one of the first books I recommend..
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Dated classic with a less than desirable orator
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Making money, yeah. Cut the rant though.
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If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.
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5 out of 5 stars
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You haven't read any marketing book like this one
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5 out of 5 stars
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This is one of the first books I recommend..
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3 out of 5 stars
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Dated classic with a less than desirable orator
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3 out of 5 stars
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Making money, yeah. Cut the rant though.
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2 out of 5 stars
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GREAT book BUT get the ebook version, not this
- By A curious visitor on 04-19-15
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Influence
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Imagine knowing how the human mind works, having the power to influence and motivate people at will to buy your products and services. What would that be worth to you? As you listen to this audiobook, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind, and the mind of any prospect you target. I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you.
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5 out of 5 stars
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Phenomenal
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Clockwork
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Performance5 out of 5 stars 112
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Do you worry that your business will collapse without your constant presence? Are you sacrificing your family, friendships, and freedom to keep your business alive? What if instead your business could run itself, freeing you to do what you love when you want, while it continues to grow and turn a profit? It's possible. And it's easier than you think.
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2 out of 5 stars
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I didn’t want to finish the last hour
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The Wizard of Ads
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Overall4.5 out of 5 stars 89
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Performance4.5 out of 5 stars 65
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5 out of 5 stars
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Wise Wizard of Ads
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The Irresistible Offer
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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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2 out of 5 stars
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Not Concise, Needs to be abridged
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Building a StoryBrand
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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2 out of 5 stars
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Have you heard of the SB7 Framework?
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- Narrated by: Dan Lok
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Are you tired of the rat race? Do you wish you had more time and more money? Would you like to never work again? If you answered "yes!", then you need to look no further than Dan "The Man" Lok's new book - F.U. Money. In this no-nonsense, no-holds-barred guide, international entrepreneur, best-selling author, and self-made multi-millionaire Dan Lok shows you how to live the lifestyle you really want without having to work or rely on anyone else for money.
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3 out of 5 stars
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Nothing specific
- By Dhan on 06-14-18
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My Life in Advertising
- By: Claude Hopkins
- Narrated by: Jason McCoy
- Length: 5 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 54
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Performance4.5 out of 5 stars 50
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Story4.5 out of 5 stars 50
My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-listen book for anyone wanting to understand the secrets of how to sell.
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3 out of 5 stars
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Useful as history. Not sure it holds up today.
- By Justin H. on 06-04-18
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Crushing It!
- How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Rich Roll, Amy Schmittauer
- Length: 8 hrs and 2 mins
- Unabridged
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Overall4.5 out of 5 stars 6,157
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Performance4.5 out of 5 stars 5,485
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Story4.5 out of 5 stars 5,461
Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.
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3 out of 5 stars
-
85% fluff and 15% value.
- By Michael Bowie on 04-09-18
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Influence
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: George Newbern
- Length: 10 hrs and 6 mins
- Unabridged
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Overall4.5 out of 5 stars 5,721
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Performance4.5 out of 5 stars 4,916
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Story4.5 out of 5 stars 4,865
Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them.
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4 out of 5 stars
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Dated but relevant
- By Rosanne on 12-10-17
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Overall5 out of 5 stars 2
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Performance5 out of 5 stars 2
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Story5 out of 5 stars 2
Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
Publisher's Summary
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you - and millions like you - to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses...and how you can use them to rapidly increase your sales, no matter what you sell.
In this audiobook, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:
- How to push your prospects' hot buttons in every ad, sales letter, or email - it's not hard to do once you know the secret
- Why developing your "USP" can leave your competition in the dust - it's the quickest way to instantly begin out-marketing your competitors
- Why you don't need a degree in business to create great ads - but there is one thing you must know or your ads will likely fail miserably
- How to develop a powerful ad-agency mind-set - what the pros know about consumer buying behavior and how you can use it to your advantage
- How to save $600 for every $1,000 you spend on ads - this idea alone is worth infinitely more than the price of this book...and you can start using it immediately
- The amazing five-second, no-fail headline test - chances are your ads, emails, websites, and other promotional materials fail this test every time
- How to install persuasive images in people's brains - learn how to direct how people think about your products and services
- Why people really buy your product or service - sorry, but it's not what you think
- How to write headlines that get read and get response - tons of examples you can "steal" for your own ads
- Long vs. short copy: Which is really best for response? Don't believe the lies!
- How to use the devilishly effective pyramid principal - lure readers into your ads by understanding human eyeball behavior
- How to turn ordinary words into copy that motivates, influences, persuades
- How to cause people to mentally demonstrate your products...before they buy
- How emotional words melt sales resistance like a red-hot knife through butter
- And much more
More from the same
What members say
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Overall
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5 out of 5 stars
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- Ahmad
- 07-24-17
Be Careful with This Book. Extremely Powerful.
Holy shit.
This book literally covers everything. From psychology to copy, to color to font and more.
As a copywriter & marketing consultant -- this book is the equivalent of 10 or so other books -- all put together in one -- and will be on my desk for regular reading and re-reading.
I'm also grateful they chose such a great narrator. One of the best.
Listen to it. Then listen to it again. Then read it. Then read it again. Repeat. You'll make a lot of money if you follow what it says.
6 of 6 people found this review helpful
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Ian S.
- 12-17-17
Excellent info, audiobook isn't optimal form
I purchased the physical book first, and as I didn't have enough time to read it, I backed up with the audio book. Excellent information and specific tactics, very approachable, I've sent copies to my teammates.
Thanks Drew!
4 of 4 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- BCGO
- 04-30-18
Excellent book on advertising
I will most certainly dive back into this book. It's probably best to have both an audible version plus a hard copy or ebook so that you can take notes on all of the great content. Must read for business owners, marketers, prospectors etc.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Efrain
- 04-09-18
Best book to read on the subject!
This books is a compilation of everything you must know to become a champ at copywriting. Read it and learn its secrets.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Marcus Cass
- 12-20-17
Simply put: The BEST book there is on advertising
Simply the best book there is on advertising, copy, and marketing psychology explained in a simple, easy to understand, easy to implement manner. The only book I've purchased both on audible and paper back because it is really that good. You need to have this book as a reference when trying to sell anything. It definitely is worth more than the cash paid for it.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Ken
- 12-12-17
This book is one of the Greatest ever written!
The audiobook is very easy to listen and the best part is that it has tons of practical examples of actions that you can implement in your ad copy immediately.I found this audiobook so interesting that I was able to finish it within a day and an hour the next day.This book is a must-have and it one worth investing in.So please go and grab it-I highly recommend it.I also want to thank Drew, the author for sharing these valuable information with us, God bless you.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 12-01-17
powerful book on advertising
this book really breaks it down and is packed with powerful information to take your advertising to the next level.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Alston J. Balkcom
- 10-28-17
Narrator Crushes It!
Great content. Even better narration.
The book goes over the basics plus some stuff I hadn't heard before.
The combination of the writing and the narrator makes everything more entertaining and therefore, easier to retain than any marketing book I've listened to before.
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Berényi Áron
- 08-24-17
It is sick. G.R.E.A.T
This is amazing. As a starter entrepreneur I wanted to learn stuff about advertizing an general. If you do as I am... Don't look any further. This is your book. I have heard many audio books, but this narration kicks. I would go as far to say it is sexy. LOT LOT LOT OF CONTENT. You will sit down and listen carefully. After a time you will realize you are hungry. You don't do shit. Just listen. You are sleepy, but it keeps you soo entertained, you just rush out for a coffee, and listen to the end. Finally, you are asleep. Next day. You start to listening to it from the beginning to the end. After a month you will know every sentence, every word. That great this stuff is. With a late night DJ voice of an old man, it is unbelievable. GET IT RIGHT NOW!
1 of 1 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 08-29-18
Fantastic book
Love everything about the book, all practical stuff and copy and paste content for you
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Hussan mushaid
- 08-28-18
amazing insights and research
great strategies with research and examples to back up everything.
will listen again over the years