Ca$hvertising

By: Drew Eric Whitman

Narrated by: Johnny Heller

Length: 6 hrs and 17 mins

Publisher's Summary

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you - and millions like you - to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses...and how you can use them to rapidly increase your sales, no matter what you sell.

In this audiobook, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:

• How to push your prospects' hot buttons in every ad, sales letter, or email - it's not hard to do once you know the secret
• Why developing your "USP" can leave your competition in the dust - it's the quickest way to instantly begin out-marketing your competitors
• Why you don't need a degree in business to create great ads - but there is one thing you must know or your ads will likely fail miserably
• How to develop a powerful ad-agency mind-set - what the pros know about consumer buying behavior and how you can use it to your advantage
• How to save $600 for every $1,000 you spend on ads - this idea alone is worth infinitely more than the price of this book...and you can start using it immediately
• The amazing five-second, no-fail headline test - chances are your ads, emails, websites, and other promotional materials fail this test every time
• How to install persuasive images in people's brains - learn how to direct how people think about your products and services
• Why people really buy your product or service - sorry, but it's not what you think
• How to write headlines that get read and get response - tons of examples you can "steal" for your own ads
• Long vs. short copy: Which is really best for response? Don't believe the lies!
• How to use the devilishly effective pyramid principal - lure readers into your ads by understanding human eyeball behavior
• How to turn ordinary words into copy that motivates, influences, persuades
• How to cause people to mentally demonstrate your products...before they buy
• How emotional words melt sales resistance like a red-hot knife through butter
• And much more

©2009 Drew Eric Whitman (P)2017 Vibrance Press

Be Careful with This Book. Extremely Powerful.

Holy shit.

This book literally covers everything. From psychology to copy, to color to font and more.

As a copywriter & marketing consultant -- this book is the equivalent of 10 or so other books -- all put together in one -- and will be on my desk for regular reading and re-reading.

I'm also grateful they chose such a great narrator. One of the best.

Listen to it. Then listen to it again. Then read it. Then read it again. Repeat. You'll make a lot of money if you follow what it says.

14 people found this helpful

Excellent info, audiobook isn't optimal form

I purchased the physical book first, and as I didn't have enough time to read it, I backed up with the audio book. Excellent information and specific tactics, very approachable, I've sent copies to my teammates.

Thanks Drew!

6 people found this helpful

This book is one of the Greatest ever written!

The audiobook is very easy to listen and the best part is that it has tons of practical examples of actions that you can implement in your ad copy immediately.I found this audiobook so interesting that I was able to finish it within a day and an hour the next day.This book is a must-have and it one worth investing in.So please go and grab it-I highly recommend it.I also want to thank Drew, the author for sharing these valuable information with us, God bless you.

3 people found this helpful

powerful book on advertising

this book really breaks it down and is packed with powerful information to take your advertising to the next level.

2 people found this helpful

It is sick. G.R.E.A.T

This is amazing. As a starter entrepreneur I wanted to learn stuff about advertizing an general. If you do as I am... Don't look any further. This is your book. I have heard many audio books, but this narration kicks. I would go as far to say it is sexy. LOT LOT LOT OF CONTENT. You will sit down and listen carefully. After a time you will realize you are hungry. You don't do shit. Just listen. You are sleepy, but it keeps you soo entertained, you just rush out for a coffee, and listen to the end. Finally, you are asleep. Next day. You start to listening to it from the beginning to the end. After a month you will know every sentence, every word. That great this stuff is. With a late night DJ voice of an old man, it is unbelievable. GET IT RIGHT NOW!

2 people found this helpful

Excellent book on advertising

I will most certainly dive back into this book. It's probably best to have both an audible version plus a hard copy or ebook so that you can take notes on all of the great content. Must read for business owners, marketers, prospectors etc.

1 person found this helpful

Best book to read on the subject!

This books is a compilation of everything you must know to become a champ at copywriting. Read it and learn its secrets.

1 person found this helpful

Simply put: The BEST book there is on advertising

Simply the best book there is on advertising, copy, and marketing psychology explained in a simple, easy to understand, easy to implement manner. The only book I've purchased both on audible and paper back because it is really that good. You need to have this book as a reference when trying to sell anything. It definitely is worth more than the cash paid for it.

1 person found this helpful

Narrator Crushes It!

Great content. Even better narration.

The book goes over the basics plus some stuff I hadn't heard before.

The combination of the writing and the narrator makes everything more entertaining and therefore, easier to retain than any marketing book I've listened to before.

1 person found this helpful

More Real in 1st 3 minutes than most entire books

Loved the realness of this book.
It Made Opened my Eyes and the lessons I learned here will make me a better Marketer. Most people think Marketing is cuitsy clever pictures or slogans. It's a repeatable breakdown and method and of psychology and common sence.. Yah I realize That's NOT as Sexy, but man IT WORKS!...

excellent tips

I read this book years ago but I much prefer the audio version because it's so easy to listen to and filled with enthusiasm. it's an excellent book, full of tips and good advice.

Evidence based tips for advertising

This book is jam packed with evidence based material about advertising. I’m going to have to listen to it at least one more time. The style can be a little irritating, but put up with that, the real content is worth it.

amazing insights and research

great strategies with research and examples to back up everything.
will listen again over the years