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Ca$hvertising
- How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
- Narrated by: Johnny Heller
- Length: 6 hrs and 17 mins
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Publisher's summary
Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And they're causing you - and millions like you - to spend enormous amounts of money every day on countless products and services. But what are these principles? How do they work? And how can you use them in your own advertising?
Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses...and how you can use them to rapidly increase your sales, no matter what you sell.
In this audiobook, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:
- How to push your prospects' hot buttons in every ad, sales letter, or email - it's not hard to do once you know the secret
- Why developing your "USP" can leave your competition in the dust - it's the quickest way to instantly begin out-marketing your competitors
- Why you don't need a degree in business to create great ads - but there is one thing you must know or your ads will likely fail miserably
- How to develop a powerful ad-agency mind-set - what the pros know about consumer buying behavior and how you can use it to your advantage
- How to save $600 for every $1,000 you spend on ads - this idea alone is worth infinitely more than the price of this book...and you can start using it immediately
- The amazing five-second, no-fail headline test - chances are your ads, emails, websites, and other promotional materials fail this test every time
- How to install persuasive images in people's brains - learn how to direct how people think about your products and services
- Why people really buy your product or service - sorry, but it's not what you think
- How to write headlines that get read and get response - tons of examples you can "steal" for your own ads
- Long vs. short copy: Which is really best for response? Don't believe the lies!
- How to use the devilishly effective pyramid principal - lure readers into your ads by understanding human eyeball behavior
- How to turn ordinary words into copy that motivates, influences, persuades
- How to cause people to mentally demonstrate your products...before they buy
- How emotional words melt sales resistance like a red-hot knife through butter
- And much more
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If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
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Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- By: James I. Bond
- Narrated by: Jonny Unitus
- Length: 4 hrs and 49 mins
- Unabridged
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If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
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I find 'Brain Glue' impressive and helpful
- By Robie P. on 02-21-23
By: James I. Bond
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Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- By: Mark Levy
- Narrated by: Bronson Pinchot
- Length: 4 hrs and 27 mins
- Unabridged
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When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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Great Ideas
- By Amazon Customer on 12-31-10
By: Mark Levy
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
By: Sally Hogshead
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Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
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Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
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Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- By: Paco Underhill
- Narrated by: Mike Chamberlain
- Length: 12 hrs
- Unabridged
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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Author has knowledge but poor writing skills
- By Nidhi on 06-25-11
By: Paco Underhill
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Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
- Unabridged
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The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
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Heath
- By Oliver Nielsen on 07-22-13
By: Bob Sullivan, and others
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Success Is for You
- Using Heart-Centered Power Principles for Lasting Abundance and Fulfillment
- By: David R. Hawkins M.D. Ph.D
- Narrated by: David R. Hawkins M.D. Ph.D
- Length: 6 hrs and 10 mins
- Unabridged
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Success Is for You draws upon many concepts that fans of Dr. Hawkins will recognize and applies them to the world of business and the psychology of success. Expanding upon the illuminating discussion of the attractor patterns of success from Power vs. Force, this remarkable never-before-published book pulls back the curtain on the inner workings of the successful mind. Success, according to Dr. Hawkins, is an attitude we inhabit rather than a goal we strive for.
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Actually some new stuff for me...
- By Amazon Customer on 03-28-17
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The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
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In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
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Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- By: Drew Eric Whitman
- Narrated by: Johnny Heller
- Length: 6 hrs and 33 mins
- Unabridged
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The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
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A must read!
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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- Narrated by: Mike Lenz
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