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Publisher's Summary

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

©2017 Donald Miller (P)2017 Thomas Nelson Publishers

What members say

Average Customer Ratings

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  • Story

Literally changed my life overnight.

I've been running a business for the last 10 months and I've had less-than-stellar results. My entire business had been built on referrals up until this point. I had not been able to capture leads using actual marketing techniques, and I'm a marketer for god sakes! I just didn't seem to be connecting with my audience with my marketing. A friend told me about this book in very brief description, and something drove me to go out and get it. So I did that very night and I had torn through it by the next morning. I was finished with it by lunch time and I went home to write an email to a group I've been emailing for months now to no avail. I sent the email by 3 p.m. and by the time I woke up at 8 a.m. the next morning I had three people on my schedule. That evening I spoke to a client and negotiated a five-figure deal which I officially closed 2 Days Later. I was at the point of being completely penniless and this book changed everything. If you're a marketer this is an absolute must read. If you're a business owner and need to Market your business this is an absolute must-read.

8 of 8 people found this review helpful

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Make a brand story with your customer as hero

This follows a goo pattern for ensuring your organization or business tells a story, where the client is the hero and you are the mentor. Following the framework ensures all your marketing efforts are focused on the customer and not yourself.

4 of 4 people found this review helpful

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  • JacobT
  • Orem, UT, US
  • 11-08-17

Best Marketing Book EVER!!

Hands down the most clear, and powerful marketing book I’ve experienced. The whole book is more like a step by step workshop than a philosophical approach to marketing. I’ve already redesigned my websites, and took the direction the books offers, to clarify my message... and it’s already working!

2 of 2 people found this review helpful

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Teach a man to fish, Change their life - THIS BOOK

I'm blown away. This book articulates the truths in how people think and connect it with how they make decisions. I make promo videos and this book is making such a large impact on me that I can hardly stop rabbit trails of applications into everything I want to do.

Thanks, Donal Miller, for pursuing human truths, pursuing the structure of 'story', and explaining how it's the gold standard model for business.

I'm so excited to apply these principles.

2 of 2 people found this review helpful

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Every entrepreneur should read or listen to this book.

This book is so rich on content I need to give it another listen. The basics of the book are clarifying your message and making your customer the hero of the story. Miller goes into detail and lays out the framework and gives plenty of real life examples. This is an invaluable business/marketing/branding book.

2 of 2 people found this review helpful

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If you create things--products, books, sermons, podcasts--this book will help you do it better.

After this book, I am rethinking my messaging on all my projects--both personal and business. Seriously. It's that good.

2 of 2 people found this review helpful

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Clear Message About Clear Messaging

Brilliant work. Succinct, straightforward writing, and most of all effective in achieving results. With his proven track record of success, Don gives candid insight that is sure to help any person who communicates messages (which is all of us). Highly recommend.

2 of 2 people found this review helpful

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Implementing is Dynamite

I've been following Donald Miller for the last five or six months through his podcast. We even went so far as to hire one of his story brand certified guides that's here in Washington close to where our business is. Needless to say, the principles that Don teachers in this book have begun to drastically change our philosophy in our business and we are just now beginning to see the results! This is exciting stuff and means real money to me and to our employees. Thank you Don for simplifying the strategies in this book to help us grow our business.

2 of 2 people found this review helpful

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Many Pieces Placed in the Marketing “Puzzle”

I blazed through this book on the first day it was released because I couldn’t get enough of it. I can now go back through and ‘chew’ on all the “gold nuggets” of information (which are lined throughout the book).

I’ve been doing digital marketing for about 6 years now and this book put many ‘pieces’ into place in a clear and succinct manner.

Anyone looking to learn, grow, or refine your marketing skills, this book is a must! No matter your background or experience, there is value delivered on every page.

5 of 6 people found this review helpful

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Goodstuff. Listening to it on repeat

It completely changed my approach to the copy on my website. Every word is earning it's space on my site. I want potential customers to get my service right away and choose to do biz with me. this book is a game changer

1 of 1 people found this review helpful

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  • Anonymous User
  • 12-08-17

The book that make sense.

The best marketing book I've read this year. if you are in a business, this book is a must read!

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  • Trini Papi
  • 11-04-17

Don Miller is a marketing genius

I cannot speak highly enough about this book. must have for all marketers and sales professionals

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  • Jessica
  • 12-05-17

If you’re serious about business...

Where does Building a StoryBrand rank among all the audiobooks you’ve listened to so far?

This is the most valuable book I have read, re read and listened to. Follow this with the podcasts, the great material and tutorials on the story brand website and you have yourself serious artillery in driving your business forward.

What other book might you compare Building a StoryBrand to, and why?

None. If you’ve read copy that sells, the curse of knowledge and similar titles than this is the icing on the cake that brings it all home.

Have you listened to any of Donald Miller’s other performances? How does this one compare?

None but I listen to his podcast weekly.

Was there a moment in the book that particularly moved you?

The brandscript. What a way to transition your brand into something your audience can relate to, engage with and want to do business with.

Any additional comments?

OUTSTANDING.