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Publisher's Summary

Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for?

In Know What You're For, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer, shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're For will help you - and your organization - thrive. 

It's what happens when you create an organization focused on who it is for. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it.  

Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're For equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to:

  • Work for your current and future customers with a new, effective method
  • Be for your team and help your people reach full potential
  • Create a ripple impact by being for your community
  • Live and work your best by caring for yourself

In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're for. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.

Assessments are available in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Jeff Henderson (P)2019 Zondervan

What listeners say about Know What You're For

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WOW!

This book will definitely be in my collection it’s a keeper! I took lots of note! It made me think, it made me ask and it made me want to change! And as if the book didn’t wow me through out but at the end was the Big WOW!

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  • 03-22-21

A Timeless 💎

This will go down as being one of the best reads... This book does not disappoint...

1 person found this helpful

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Ravings Fan on Steroids

This book blows away any of those customer engagement books I have read so far. One of my favorite books is Raving Fans by Ken Blanchard. This book takes it to many levels above this one! Jeff gives you tactical activities in order to move the needle forward in your personal and professional lives. This is not a lofty narrative but more of an instructional book that will definitely challenge your own thinking about relationships with others but also allow you to experience new techniques that will probably surprise you with their effectiveness. It is now up to me and you to execute on his recommendations. Enjoy!

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very good

Very good, thought provoking material, and the author does a great job reading it as if he's talking directly with you.

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Must Read

If you are a leader or want to grow, develop, change your finite thinking - this book is for you. It’s a shift in how you see marketing and it’s a question as to why are you really doing what you are doing each and every day. I can’t endorse this book enough. Great book!

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Great resource

For your reality line up with what actually is factual for you? In this book, the author ask two important questions. What do you WANT to be know for? What ARE you know for? This book provides great tools on working toward the answering the second question. Another great resource of wisdom.

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Best church/business book I’ve read in years

I am constantly readying church strategy/leadership books and I can honestly say that yours was one of the most practical and applicable books I’ve read in a long time.

I can’t wait to read Jeff’s next book

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Who are you for?

By answering two questions, this book strategically explains how to reach success by becoming excellent in your vision.

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2020 is not done yet!

So thankful for the inspiration of this book to help me pick up the pieces and keep going, even when I didn’t feel like it.

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Excellent book on leadership

This audiobook is based on lessons author has learned in business and nonprofit arenas. He reads the book himself and adds thoughts, which is great. It starts with 2 questions: what do we want to be known for and what are we known for? The book gives engaging discussion on how to close that gap. Fun vignettes from across the industry. Practical and very easy to implement tips. Loved this book. Loved story at end of Bubba Cathy. Plan to implement Think30 into my day. Highly recommend this as a great resource.