Know What You're FOR

A Growth Strategy for Work, An Even Better Strategy for Life

By: Jeff Henderson, John C. Maxwell - introduction

Narrated by: Jeff Henderson

Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for?

In Know What You're FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're FOR will help you - and your organization - thrive.

It's what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it.

Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're FOR equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to:

• Work FOR your current and future customers with a new, effective method
• Be FOR your team and help your people reach full potential
• Create a ripple impact by being FOR your community
• Live and work your best by caring FOR yourself

In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're FOR. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.

Assessments are available in the audiobook companion PDF download.

What An Encoring Challenge

Jeff Henderson does a fantastic job of both encouraging AND challenging all of us who lead organizations. "A vision rarely repeated is quickly forgotten!" - GOLD! The social media section alone is worth the cost of this book. This is a "must read" and a "must implement" book for us all.

I am FOR financial literacy

I loved the book and love what Henderson is FOR. It took me too long to read/listen to it a few pages here and there. I'm going to read it again. There is so much to absorb, but I got that I need to know what I'm for and make sure that I'm known for it. I need to get serious about that FOR. Thank you.

I listened to it TWICE

This book is a true gift for me personally and professionally. It opened my eyes to see that I wasn’t doing enough for those I serve. I will highly recommend it to everyone around me, in business or not.

Loved this book!

I listened to this book twice in a row because it was so good! I read a lot of business and marketing books, so the information is not 100% new stuff for me, but it did give me a new perspective on the concepts and ideas that I have been trying to implement as a VP of Marketing for a local credit union. My favorite quote (that can change your business if applied) is "Winning organizations of tomorrow will be more concerned with becoming fans of the customer instead of convincing customers to become fans of the organization." This is an excellent book that can help you change your focus from what you are selling to who you are "for". I appreciated how this principle was applied to social media and how we should get off our own platform and onto the platform of others, which gave me some great ideas on how we can use social media to celebrate our local community and reinforce our mission of "Helping our members accomplish great things!" I'd love for our whole management team to read this book!

Great ideas!

Jeff shares multiple out-of-the-box ideas that I believe every business owner should hear. I’m sure these ideas will work for non-profit and for-profit enterprises. Jeff, thank you for writing Know What Your For!