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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
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Publisher's summary
Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for?
In Know What You're For, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer, shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're For will help you - and your organization - thrive.
It's what happens when you create an organization focused on who it is for. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it.
Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're For equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to:
- Work for your current and future customers with a new, effective method
- Be for your team and help your people reach full potential
- Create a ripple impact by being for your community
- Live and work your best by caring for yourself
In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're for. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.
Assessments are available in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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- By: John R. DiJulius III
- Narrated by: Joel Richards
- Length: 4 hrs and 54 mins
- Unabridged
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In The Customer Service Revolution, DiJulius points out how numerous companies have made customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the customer - which ultimately permeates into people’s personal lives at home and in their communities.
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Phenomenal practical guidance to taking care of our customers!
- By Nathan Unruh on 07-09-24
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Meant for More
- By: Lisa Sasevich
- Narrated by: Lisa Sasevich
- Length: 7 hrs and 12 mins
- Unabridged
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Meant for More is the rare personal development book that offers tangible skills for all areas of your life, including work, to increase your success while also doing good - a How to Win Friends and Influence People for the modern age. It shows you how to stand out in an increasingly noisy world by simply offering your unique skills and talents and helping others do the same. It speaks to people looking to leave the 9-to-5 for more freedom and fulfillment; stay-at-home moms going back to work; young Boomers worried they're too senior (and expensive) to find new jobs.
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Thorough without being overwhelming
- By D Arlando Fortune on 01-02-24
By: Lisa Sasevich
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
- Length: 2 hrs and 48 mins
- Unabridged
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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Uniquely You
- Transform Your Organization by Becoming the Leader Only You Can Be
- By: Ron Kitchens
- Narrated by: Ron Kitchens
- Length: 5 hrs
- Unabridged
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For young professionals and entrepreneurs, there is no shortage of gurus, processes, and quick-fix formulas to chase in the quest to grow their business, lead their team, and find personal fulfillment. In fact, there are so many out there that it's exhausting. Wouldn't it be better to realize that the leadership lessons we need to learn are not out there somewhere but in here, in our own lives? That instead of becoming a knock-off of someone else, we can be uniquely ourselves?
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Great leadership nuggets!
- By Royce Morton on 01-20-23
By: Ron Kitchens
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All In
- How the Best Managers Create a Culture of Belief and Drive Big Results
- By: Adrian Gostick, Chester Elton
- Narrated by: Adrian Gostick, Chester Elton
- Length: 6 hrs and 55 mins
- Unabridged
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To have any hope of succeeding as a manager, you need to get your people all in. Whether you manage the smallest of teams or a multi-continent organization, you are the owner of a work culture and few things will have a bigger impact on your performance than getting your people to buy into your ideas and your cause and to believe what they do matters. Based on their extensive consulting experience, the authors present a simple seven-step road map for creating a culture of belief.
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Interesting Theories in Management
- By Nancy on 07-28-12
By: Adrian Gostick, and others
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The Orange Revolution
- How One Great Team Can Transform an Entire Organization
- By: Adrian Gostick, Chester Elton
- Narrated by: Adrian Gostick, Chester Elton
- Length: 7 hrs and 3 mins
- Unabridged
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Following the enormous popularity of their bestselling The Carrot Principle, Adrian Gostick and Chester Elton return with a groundbreaking guide to building high-performance teams. The powerful research reported in The Orange Revolution reveals that the true driver of exceptional success for great companies is not a genius CEO....
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Good Business Book on Teams
- By Lisa on 09-25-11
By: Adrian Gostick, and others
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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The Making of a Manager
- What to Do When Everyone Looks to You
- By: Julie Zhuo
- Narrated by: Karissa Vacker, Julie Zhuo
- Length: 7 hrs and 32 mins
- Unabridged
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Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.
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Drink the Facebook Kool Aid
- By Amazon_Customer on 03-29-19
By: Julie Zhuo
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
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Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
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What listeners say about Know What You're For
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Scott K. Blount
- 10-15-19
What An Encoring Challenge
Jeff Henderson does a fantastic job of both encouraging AND challenging all of us who lead organizations. "A vision rarely repeated is quickly forgotten!" - GOLD! The social media section alone is worth the cost of this book. This is a "must read" and a "must implement" book for us all.
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- Amazon Customer
- 06-05-22
I am FOR financial literacy
I loved the book and love what Henderson is FOR. It took me too long to read/listen to it a few pages here and there. I'm going to read it again. There is so much to absorb, but I got that I need to know what I'm for and make sure that I'm known for it. I need to get serious about that FOR. Thank you.
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- Mark T.
- 02-21-20
Loved this book!
I listened to this book twice in a row because it was so good! I read a lot of business and marketing books, so the information is not 100% new stuff for me, but it did give me a new perspective on the concepts and ideas that I have been trying to implement as a VP of Marketing for a local credit union. My favorite quote (that can change your business if applied) is "Winning organizations of tomorrow will be more concerned with becoming fans of the customer instead of convincing customers to become fans of the organization." This is an excellent book that can help you change your focus from what you are selling to who you are "for". I appreciated how this principle was applied to social media and how we should get off our own platform and onto the platform of others, which gave me some great ideas on how we can use social media to celebrate our local community and reinforce our mission of "Helping our members accomplish great things!" I'd love for our whole management team to read this book!
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- OC Skier
- 05-11-21
Great ideas!
Jeff shares multiple out-of-the-box ideas that I believe every business owner should hear. I’m sure these ideas will work for non-profit and for-profit enterprises. Jeff, thank you for writing Know What Your For!
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- Ramon Paris
- 10-24-22
I listened to it TWICE
This book is a true gift for me personally and professionally. It opened my eyes to see that I wasn’t doing enough for those I serve. I will highly recommend it to everyone around me, in business or not.
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- Dwin Horne
- 02-18-21
very good
Very good, thought provoking material, and the author does a great job reading it as if he's talking directly with you.
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1 person found this helpful
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- David and Katy Ganzel
- 11-19-20
Must Read
If you are a leader or want to grow, develop, change your finite thinking - this book is for you. It’s a shift in how you see marketing and it’s a question as to why are you really doing what you are doing each and every day. I can’t endorse this book enough. Great book!
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- Mike Henry Sr.
- 03-20-20
Enjoyablle and Energizing Approach
I enjoyed this audiobook and will listen again. The author has had a series of fortunate experiences and he has taken everything to the next level. His vision of being "for" our customers or our constituents is energizing and exciting. His approach will challenge you to apply an excellent, others-first mentality to everything you do. I'm energized and looking for ways to apply the things I heard.
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- Jessica Kenny
- 04-22-20
Wonderful!
Wonderful book and teaching by Jeff Henderson... full of amazing nuggets (I prefer the ones from Chick fi la) that are applicable to all parts of life and being FOR others!!!!
This is a book that I’ll read again!
(I listened to the Audible at the same time physically reading the book as it allowed me to stay more focused and retained the information better; At any point it was off script to the book, Jeff would let you know in the Audible).
Thank you Jeff!!!
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- eriesistable9669
- 12-21-21
Great book to rethink everything you are doing
If you are struggling to find your place in business, in life, in anything, stop and read this book to help you find the direction.
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