Al Ries
AUTHOR

Al Ries

Al Ries is a legendary branding strategist, bestselling author and originator of the concept of Positioning.

In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the Positioning Era in Advertising Age magazine. The concept of positioning revolutionized how people viewed advertising and marketing. Marketing was traditionally thought of as communications, but successful brands are those that find an open hole in the mind and then become the first to fill the hole with their brand name.

Since 1994, Al has run Ries & Ries, a consulting firm with his partner and media darling daughter Laura Ries. Together they consult with Fortune 500 companies on brand strategy and are the authors of five books which have been bestsellers around the world. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing.

When Advertising Age magazine choose the 75 most important ad moments of the last 75 years celebrating the publication's 75th anniversary. The emergence of positioning came in at number #56. Ad Age commented on how the concept remains just as relevant in today's environment, "The positioning era doesn't end. What became a part of the marketing lexicon in the early '70's holds its own in the textbooks of today."

Al currently writes a monthly marketing column for AdAge.com and appears on the RiesReport.com. Al's favorite activities include snorkeling, horseback riding and driving with the top down. He resides in Atlanta, Georgia, with his wife, Mary Lou.

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Best Sellers

    • The 22 Immutable Laws of Marketing

    • By: Al Ries, Jack Trout
    • Narrated by: David Drummond
    • Length: 3 hrs and 6 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 1,332
    • Performance
      4.5 out of 5 stars 1,120
    • Story
      4.5 out of 5 stars 1,104

    There are laws of nature, so why shouldn’t there be laws of marketing....

    • 4 out of 5 stars
    • Highly recommended, but could use an update.

    • By T. M. Castagna on 12-01-15

    Regular price: $18.24

    • The 22 Immutable Laws of Branding

    • By: Al Ries, Laura Ries
    • Narrated by: David Drummond
    • Length: 8 hrs and 8 mins
    • Unabridged
    • Overall
      4 out of 5 stars 211
    • Performance
      4 out of 5 stars 187
    • Story
      4 out of 5 stars 187

    Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....

    • 3 out of 5 stars
    • Good, but out of date

    • By Dave C. on 09-07-14

    Regular price: $25.09

    • Positioning

    • The Battle for Your Mind
    • By: Al Ries, Jack Trout
    • Narrated by: Grover Gardner
    • Length: 4 hrs and 8 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 757
    • Performance
      4.5 out of 5 stars 537
    • Story
      4.5 out of 5 stars 529

    The first book to deal with the problems of communicating to a skeptical, media-blitzed public....

    • 1 out of 5 stars
    • Great stuff ... if it was 1975

    • By Joseph on 07-08-08

    Regular price: $19.60

    • Focus

    • The Future of Your Company Depends on It
    • By: Al Ries
    • Narrated by: Al Ries
    • Length: 3 hrs
    • Abridged
    • Overall
      4 out of 5 stars 86
    • Performance
      4 out of 5 stars 54
    • Story
      4 out of 5 stars 55

    If your company has lost the focus it once had, here are clear solutions for moving your organization....

    • 1 out of 5 stars
    • Really the economic history of IBM...

    • By avoidthelloyd on 08-01-17
    • The Future of Your Company Depends on It
    • By: Al Ries
    • Narrated by: Al Ries
    • Length: 3 hrs
    • Release date: 12-16-99
    • 4 out of 5 stars 86 ratings

    Regular price: $12.54

    • The 11 Immutable Laws of Internet Branding

    • By: Al Ries, Laura Ries
    • Narrated by: Al Ries, Laura Ries
    • Length: 3 hrs and 7 mins
    • Abridged
    • Overall
      3 out of 5 stars 39
    • Performance
      4 out of 5 stars 13
    • Story
      3.5 out of 5 stars 13

    The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway....

    • 2 out of 5 stars
    • Dated????

    • By Joe on 12-11-05

    Regular price: $12.54

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