Marketing & Sales

A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor....

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star....

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.

Schwartz proves you don't need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there....

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

Most people believe that the best way to motivate is with rewards like money - the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others)....

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey....

The Full Fee Agent is a proven blueprint for getting more business and, more importantly, doing business in a better way. Every deal comes easier, with less stress and more profit....

Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people....

Stop selling! Start solving! In Ninja Selling, author Larry Kendall transforms the way listeners think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results....

Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

Through useful lessons, lively stories, and vivid examples, this book shows you how to employ Serhant's principles to increase profits and achieve success. Your measure of a good day will no longer depend on one deal or one client, wondering what comes next....

From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives....

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Relationships are the foundation of our long-term business success. The problem is a million things get in the way. But there’s a simple solution to breaking through all this noise: Giving. When you focus on giving, you will remove your own mental roadblocks. You’ll be centered on solving the client’s problems and investing in their success. And you can build a system to consistently integrate the right moves into your busy work life. In Give to Grow, Mo Bunnell shows how to develop the growth mindset that keeps the focus on the relationship.

The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offer method worked when you start hearing “What do I need to do to move forward?” ...before you even ask for the sale.

If you're looking to start, scale, or grow a digital business where clients act like your boss, and you see more of your office chair than your family... There are plenty of other agency models that will help you do that. If you want a business where clients are your partners and you're only needed for a few hours a day because AI does all the delivery for you...The Instant AI Agency is worth your attention. Whilst most people help businesses make more sales by adding more complexity, more staff members and more expensive overheads - We do the opposite.

Welcome to Revenue Architecture, a book meticulously designed for recurring revenue businesses. Authored by Jacco van der Kooij, the founder of renowned B2B revenue consultancy Winning by Design, this book reveals the proven frameworks and systems that successful revenue leaders are using to align their Go-to-Market (GTM) teams to drive efficient, durable revenue growth. Too many revenue leaders are struggling to meet their goals from quarter to quarter, year to year.

Harness the power of AI for your business, even if you're overwhelmed by its complexity! Are you a business owner searching for innovative ways to stay competitive? Is the thought of integrating Artificial Intelligence (AI) into your operations intimidating? Do you see the potential of AI but don't know where to start? As a business owner, time is your most valuable asset. You need visible results – fast. However, the complex world of AI can be daunting.

Unlock the power of Twitter X to supercharge your email list growth! "Tweet to Subscribe" provides you with a step-by-step guide to transforming your Twitter presence into a high-converting lead generation machine. Whether you're a seasoned marketer or a social media newbie, this book offers proven strategies, practical tips, and actionable insights to help you craft compelling tweets, leverage Twitter's unique features, and attract highly engaged followers who are ready to subscribe. Learn how to create irresistible content that captures attention, build meaningful relationships with your ...

Small business owners possess a unique advantage, one that Scott Grates has honed to perfection. Forget trying to emulate corporate giants in your small business endeavors. Their conventional marketing tactics won't deliver the consistent results you crave. Instead, leverage your strength-the power of genuine relationships. By fostering authentic connections that yield a continuous flow of referrals, you'll unlock your Infinite Referral Advantage®.

You have the passion to serve, but turning that into a flourishing business takes more than just a love for what you do. Maybe you’ve already secured your holistic certification, registered your LLC, and attracted a few clients. But despite your best efforts, your business isn’t generating the steady income you need. Like many holistic practitioners, you might have assumed that dedication to your practice would naturally lead to financial success. The reality is, passion alone won’t fill your calendar with paying clients. Butts in Seats 2: Turn Your Holistic Side Hustle into a ...

You have the right to restore a culture of the can-do spirit. People are destroyed for lack of knowledge. For less than the cost of one movie you can get the knowledge you need to start living your Non Profit business dreams! Don't wait. You'll wait your life away...

We live in an era when misinformation and artificially created content are on the rise. This is breeding consumer distrust, causing traditional marketing and sales strategies to plummet in effectiveness. There is one proven way forward to ensure your business survival and create sustainable long-term growth in your profit and impact. You must optimize your books and business platform by becoming authentically self-expressed in sharing your cause. Only then will your ideal buyers be attracted to you and convert more naturally, allowing infinite impact and personal freedom to inevitably follow.

Scaling Up: Proven Strategies for Expanding Your Affiliate Marketing Business Are you ready to take your affiliate marketing business to the next level? "Scaling Up: Proven Strategies for Expanding Your Affiliate Marketing Business" is your ultimate guide to growing your affiliate ventures from modest profits to massive success. Packed with actionable insights and proven techniques, this book will show you how to: - Leverage advanced marketing strategies to multiply your commissions. - Build and nurture a network of high-performing affiliates. - Automate your processes for maximum ...

Our book offers proven, cutting-edge techniques backed by real-world results and successes. Discover what truly works and why, turning your efforts into tangible results.

Unveil the Hidden Force Shaping Your Desires and Driving Society Are your deepest desires truly your own? Or are they secretly sculpted by the world around you? Prepare to embark on a mind-bending journey into the heart of human motivation with "Mimetic Desire: The Hidden Driver of Culture and Conflict." This groundbreaking exploration reveals the invisible threads that weave our wants, needs, and aspirations into the very fabric of society. Discover how: • Your "personal" choices may be anything but • Social media amplifies our copycat tendencies • Rivalries and conflicts sprout from...

Branding経営の本質は、人的投資×管理職育成×社内外広報戦略の方程式にアリ！最近、中堅・中小企業の経営者からは、次のような声が聞こえてくる。

In today's fast-paced, ever-evolving world of sales, traditional methods no longer guarantee success. Buyers are more informed, discerning, and resistant to high-pressure tactics than ever before. So how can sales professionals adapt and thrive in this new environment? Enter "The Reverse Ask Technique" — a groundbreaking approach that flips the script on conventional sales wisdom. "The Reverse Ask Technique" challenges the notion that to achieve more, you must ask for more. Instead, it reveals the power of asking for less to close more deals. This counterintuitive strategy leverages human...

What if the secret to your brand’s success lies in the most timeless and enchanting language of all—love? In Love Lessons in Marketing, you’re invited to step into a world where the magic of romance can transform your brand’s journey, forging deeper, more meaningful connections with your customers. From the sizzling tension of "Enemies to Lovers" to the destined pull of "Fated Mates," this book serves as your guide to harnessing the emotional power of romance and infusing it into your marketing strategies. Whether you’re an entrepreneur, a seasoned marketer, or a brand strategist,...

Step into the world of P. T. Barnum, the master of showmanship and a pioneering entrepreneur, with his timeless classic The Art of Money Getting. This book is not just a guide; it's a treasure trove of wisdom and practical advice from a man who built an empire from scratch. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone looking to improve your financial acumen, Barnum's insights will inspire and empower you to achieve your financial goals.

Fachkenntnis allein genügt nicht mehr, um als Expert:in auf einem Gebiet anerkannt zu werden, denn reines Faktenwissen ist nur einen Mausklick entfernt und zunehmend wertlos.

Unlock the secrets to sustaining long-term success with Drive to Succeed: Powerful Motivation Techniques for Business Owners, Executives, and Sales Champions. This essential guide is designed for ambitious professionals who strive for excellence in today’s competitive business environment. In Drive to Succeed, you’ll discover actionable strategies rooted in psychology, neuroscience, and behavioral economics that will empower you to maintain your motivation, overcome obstacles, and achieve your goals. Whether you're leading a team, driving sales, or managing a business, this book ...

Tell Me More offers the tools and strategies attorneys and professionals need to build a thriving book of business based on strong, trusted relationships with their clients. In her first book, After Hello, Deb Feder uncovered how to start curious, confident client conversations. Now, in Tell Me More, Feder delivers a simple yet effective plan to foster meaningful client engagement with a focus on everyday human interactions.

Few in the world of B2B sales have covered as much ground as Brad David Ball. Over the course of his career, he has traversed the globe selling technology - visiting over 80 countries, 50 states, and closing deals on 6 different continents. In this book, Brad shares practical formulas, original research, and perspectives that will enhance you sales skills and provide you with actionable strategies. Chock-full of stories and takeaways, he shares lessons learned from experiences in Singapore, Germany, China, Italy, Argentina, Belgium, India, France, and more.

Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.

What makes the difference between the average salesperson and the really great, outstanding, moneymaking, high-living salesperson? And more importantly, how do I become one? Sometimes we get the impression that these are just for gifted people. Maybe, but in this book, I pull the curtain back and share the secrets so you can become one of them. There are many people in sales in different industries around the world, but only a precious few of them have discovered and are applying the secrets that are must-haves to achieve success in sales. These few are praised and rewarded handsomely.

Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications.

P3 Selling is an easy-to-follow framework that explains what you need to do and why you need to do it to achieve consistent B2B sales success. Navigate today’s complex B2B environment with confidence as you win more deals, receive more referrals, make more money, and advance your way up the corporate ladder.