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Publisher's Summary

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.

Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:

  • What it takes to outperform 92 percent of the world's salespeople
  • That failing and failure are two very different things
  • Why it's important to celebrate success and failure
  • How to get past failures quickly and move on
  • That the most empowering word in the world is not yes...it's NO!

Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!

©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
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    36
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Performance

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Story

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Awesome

Straight to the point, been selling for years and this opened up a new world!

7 of 7 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars
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  • lindsey
  • FRANKFORT, KY, US
  • 04-06-16

Eye opener!

This book has definitely opened my eyes. I should not be afraid of the word No. I am on my way to great things.

4 of 4 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
  • pat
  • Mesa, AZ
  • 05-28-15

Most definitely "Outside the Box" thinking.

What made the experience of listening to Go for No! the most enjoyable?

Listening to "Go for No" gives one a whole new perspective on selling. With the accepted way of thinking "Go for numbers you will get your quota", it holds one back from their best. Getting a set amount of "NOs" pushes one beyond the bare minimum and settling for just meeting your quota.

What did you like best about this story?

It was very easy to listen to.

Any additional comments?

One of the better books on selling. Gives one a whole new perspective on getting a NO. It takes the pressure off of talking to a prospective customer.

6 of 7 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Yes!

This was the book I needed. After finishing it, I imagined myself meeting the future me, then the past me, and I understood it. I think if I was the future me, I'd hug me too. Great imagination used and it'll fire you up!

2 of 2 people found this review helpful

  • Overall
    4 out of 5 stars
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    5 out of 5 stars
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    4 out of 5 stars

love the lesson to be learned

stick with it. the first third of the book is hard to follow and made me want to put it down but you hit that ahha moment and it was all necessary! lesson kicks ass

8 of 10 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Good Stuff!

Short, sweet, and to the point. This book makes you see things differently in a simple, yet powerful way!

4 of 5 people found this review helpful

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    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

great read

This was a fast and easy read. Well easy Listen I should say. I would read it again and recommend it to others

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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    5 out of 5 stars

great motivation through a great parable

love hearing advice and cites to success told through story. loved it! recommending it to all my staff.

1 of 1 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars

Brilliant!

Not only is the concept absolutely brilliant but the way it's written, in story form, it kept my attention and brought the concepts to life! A must read for EVERYBODY! Not just those in sales!

1 of 1 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Odd but Awesome

This started off very odd. But was probably one of the best books I've heard Huge thumbs up
Will be getting it for my team !!!

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • Baby.M3
  • 03-19-17

Amazing

What a wonderful book, I realised that I'm now the 10 year future me and the amount of no's I have had in the least 10 years is now why I am where I am today.
An amazing book to listen to, didn't feel like a drag, would diffently recommend, I'm going to continue going for no.

2 of 2 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars
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    4 out of 5 stars
  • Balgies
  • 08-10-16

A Simple and Powerful Message

I hesitated a great deal before buying this audiobook. Would it be worth it?

It is a fantastic little book with a simple and clear message. Our relationship with failure is the wrong way around. While this is a message that most of us have begun to hear I found that it was delivered exceptionally well in this book.

It is one thing in theory and another thing in practise. This book though will be the constant reminder that I return to as I make the teaching into a stable practise in my own life.

Others disliked the story format, I however, thoroughly enjoyed it. Nothing will stick in the mind more than a good story and trust me this is one teaching you will definitely want to stick.

It was definitely worth the money.

2 of 2 people found this review helpful

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    5 out of 5 stars
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  • Brainmazing
  • 03-23-15

Great book!

This book has surpassed my expectations. Very easy to listen to on one go. Can't wait to start failing and keep failing!

2 of 2 people found this review helpful

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    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Gemma Neilson
  • 09-07-18

loved it!

loved it! very inspiring and the author is very capitvating in telling the story. an easy, enjoyable listen!

  • Overall
    2 out of 5 stars
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    4 out of 5 stars
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    1 out of 5 stars
  • Matt386
  • 08-31-18

Numbers Game

Lessons for salesmen, no so much for life. Basically its a numbers game, ask more people, don't be put off by hearing no and in the end you sell more stuff because you talked to more people. I was looking for tips on saying no, so totally wrong for me.

  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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  • Amazon Customer
  • 08-19-18

Amazing book, short and concise

This book would make a great movie! I thoroughly enjoyed it and love the simple concept: go for no !
Fantastic

  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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  • The 1
  • 07-29-18

Excellent!

I would recommend this book. Very compelling and enjoyable listening. I'm going to put this into action.

  • Overall
    5 out of 5 stars
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  • Mariia
  • 06-10-18

Best Message to young people!

I study at university at the moment, and this has been eye opening for me! So many people around me are scared of rejection - this book could certainly help to prove in that department. And improve your life.

  • Overall
    5 out of 5 stars
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  • Melissa Howard
  • 06-07-18

I didn't know where this was going at the start...

But WOW!

Truly amazing!

Life changing!

A must read if you fear rejection or love a bit of procrastination!

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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  • Anonymous User
  • 05-18-18

loved this second time around even more so!

loved listening to this book its really inspiring and makes you start to believe in your unlived life side and aspire to become it!

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    3 out of 5 stars
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  • shirley hunt
  • 05-20-17

LOVE THE SALES TIPS

Wish it didn't take so long to get to the GO FOR NO tips, I nearly gave up and returned the book because I'm not interested in reading a novel I'm just looking for sales tips. I'm sure it's well written, I don't want to discourage anyone from reading it, approx half the stories come that apply to the subject and I thank you - worth the wait !!!

1 of 1 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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  • Jo
  • 08-20-18

What an eye opener. So many aha moments.. finished it and went right back to the start

  • Overall
    5 out of 5 stars
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  • sinead
  • 12-03-17

brilliant! what a way to change your success

loved it. cant wait to apply all the lessons!

also the narration was enthusiastic and easy to listen too.

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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  • Ally
  • 05-03-17

I Love The Future Self Concept - It's Powerful!

I was happy to go along with this story but I did start to wonder where it was leading me and I checked the title a couple of times.
I learned a lot from the story telling about visualization and conversing with my future self. I recommend this book to you to gain a clear understanding of the future self concept as well as going for no.

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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  • LADYRATPACK
  • 04-09-17

Informative

Made a lot sense and it will really help with journey that alot of us are one

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Dave Hollows
  • 12-20-16

A deeper Understanding

I've known of this concept for some time, however only after listening to the book do I have a better understanding. Can't wait to put it into action. Highly recommended

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Annie Slater
  • 04-19-16

Awesome Read

The concepts of the book are presented as a story which gives power to the message. Recommended for Network Marketers and sales people

  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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    5 out of 5 stars
  • Corinne
  • 12-02-15

Great for changing your mindset!

Simple story but powerful message. Anyone struggling in sales will greatly benefit from this book.

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • liz
  • 11-04-15

Excellent

Just what I needed to face the fear of picking up the phone and feeling good about getting a no

  • Overall
    5 out of 5 stars
  • Sandra
  • 08-24-15

going for no

excellent book. great motivation. have read once but have listened 3 times and get so much out of it each time.