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Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 23 mins
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Traction
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Publisher's summary
Brought to you by Penguin.
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth.
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.
Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team or how much money you raise. It's how consistently you can grow and acquire new customers.
Traction will teach you the 19 channels you can use to build a customer base and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Critic reviews
"Anyone trying to break through to new customers can use this smart, ambitious book." (Eric Ries, author of The Lean Startup)
"Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the internet marketing universe. From someone who has done it. Twice." (Seth Godin, author of Linchpin)
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Story5 out of 5 stars 3,030
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
4 out of 5 stars
-
Good, but a Little Misleading
- By Chris Love on 11-28-20
-
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- By: MJ DeMarco
- Narrated by: MJ DeMarco
- Length: 12 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,177
-
Performance4.5 out of 5 stars 7,040
-
Story4.5 out of 5 stars 7,008
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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5 out of 5 stars
-
Excellent!
- By Iray007 on 09-22-15
By: MJ DeMarco
-
The 6 Habits of Growth
- By: Brendon Burchard
- Narrated by: Brendon Burchard
- Length: 5 hrs and 4 mins
- Original Recording
-
Overall4.5 out of 5 stars 5,758
-
Performance5 out of 5 stars 5,070
-
Story4.5 out of 5 stars 5,027
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
-
2 out of 5 stars
-
Don’t bother
- By B. Sharpe on 10-30-22
By: Brendon Burchard
-
Traction
- Get a Grip on Your Business
- By: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 7,224
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Performance4.5 out of 5 stars 5,986
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Story4.5 out of 5 stars 5,906
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
-
3 out of 5 stars
-
this is for 50+ employee companies, not small ones
- By Ryan Taft on 03-06-18
By: Gino Wickman
-
Manifest Now
- By: Idil Ahmed
- Narrated by: Idil Ahmed
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall5 out of 5 stars 2,427
-
Performance5 out of 5 stars 2,038
-
Story5 out of 5 stars 2,022
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
-
5 out of 5 stars
-
This is my first review of 2 years subscribed!
- By Rodrigo on 02-22-19
By: Idil Ahmed
-
Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
-
Overall4.5 out of 5 stars 1,142
-
Performance4.5 out of 5 stars 1,110
-
Story4 out of 5 stars 1,109
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
-
3 out of 5 stars
-
Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
-
The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 3,106
-
Performance4.5 out of 5 stars 2,602
-
Story5 out of 5 stars 2,567
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
-
2 out of 5 stars
-
Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
-
The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,690
-
Performance5 out of 5 stars 5,015
-
Story4.5 out of 5 stars 5,012
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
-
1 out of 5 stars
-
Lost confidence in author
- By Amazon Customer on 07-11-20
-
Going Infinite
- The Rise and Fall of a New Tycoon
- By: Michael Lewis
- Narrated by: Michael Lewis
- Length: 8 hrs and 56 mins
- Unabridged
-
Overall4 out of 5 stars 1,760
-
Performance4.5 out of 5 stars 1,599
-
Story4 out of 5 stars 1,597
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side? In Going Infinite Lewis sets out to answer this question, taking listeners into the mind of Bankman-Fried.
-
1 out of 5 stars
-
really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
-
Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall5 out of 5 stars 18,782
-
Performance5 out of 5 stars 16,161
-
Story5 out of 5 stars 16,021
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
-
5 out of 5 stars
-
Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
-
Six-Figure Side Hustle
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 3 hrs and 42 mins
- Original Recording
-
Overall4 out of 5 stars 383
-
Performance4 out of 5 stars 367
-
Story4 out of 5 stars 367
Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
-
4 out of 5 stars
-
Not For YOU!
- By S. Seigel on 03-02-24
By: Rachel Rodgers
-
The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,436
-
Performance4.5 out of 5 stars 5,513
-
Story4.5 out of 5 stars 5,489
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
-
3 out of 5 stars
-
Lot of talk about a simple concept
- By Andrea on 09-05-16
-
Rocket Fuel
- The One Essential Combination That Will Get You More of What You Want from Your Business
- By: Gino Wickman, Mark C. Winters
- Narrated by: Mark C. Winters
- Length: 4 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,924
-
Performance4.5 out of 5 stars 1,587
-
Story4.5 out of 5 stars 1,573
Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.
-
4 out of 5 stars
-
Real world advice
- By Ricci El Idrissi on 09-05-16
By: Gino Wickman, and others
-
The Complete Book of Five Rings
- By: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrated by: Brian Nishii
- Length: 5 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,011
-
Performance4.5 out of 5 stars 3,372
-
Story4.5 out of 5 stars 3,346
The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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5 out of 5 stars
-
Best translation I have encountered.
- By DW on 05-27-16
By: Miyamoto Musashi, and others
-
Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- By: Tim Ferriss
- Narrated by: Ray Porter, Kaleo Griffith, Tim Ferriss, and others
- Length: 22 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,847
-
Performance4.5 out of 5 stars 3,227
-
Story4.5 out of 5 stars 3,202
The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
-
3 out of 5 stars
-
If I could sum it up: too much of a good thing
- By Brian Sachetta on 06-08-20
By: Tim Ferriss
-
The High 5 Habit
- Take Control of Your Life with One Simple Habit
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall5 out of 5 stars 8,967
-
Performance5 out of 5 stars 7,803
-
Story5 out of 5 stars 7,748
Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
-
3 out of 5 stars
-
Narrator issues.
- By Jesse on 10-05-21
By: Mel Robbins
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Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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2 out of 5 stars
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Tough one
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They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- By: Marcus Sheridan
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3 out of 5 stars
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Get to the point
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Hooked: How to Build Habit-Forming Products
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Overall4.5 out of 5 stars 4,602
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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4 out of 5 stars
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Great book, wish the narration was a little better.
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By: Nir Eyal, and others
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The 22 Immutable Laws of Marketing
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- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
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Overall4.5 out of 5 stars 2,060
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Performance4.5 out of 5 stars 1,703
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Story4.5 out of 5 stars 1,683
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
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Highly recommended, but could use an update.
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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3 out of 5 stars
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this is for 50+ employee companies, not small ones
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Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
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5 out of 5 stars
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Review from a marketing pro
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2 out of 5 stars
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Tough one
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3 out of 5 stars
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Get to the point
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Hooked: How to Build Habit-Forming Products
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4 out of 5 stars
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4 out of 5 stars
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Highly recommended, but could use an update.
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this is for 50+ employee companies, not small ones
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Obviously Awesome
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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5 out of 5 stars
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The best and only book on positioning
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Contagious
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Story4.5 out of 5 stars 5,737
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
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Sprint
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Overall4.5 out of 5 stars 1,817
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Performance4.5 out of 5 stars 1,504
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Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
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4 out of 5 stars
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Great Advice, But It's All Old News
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The Mom Test
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Overall5 out of 5 stars 1,204
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Performance4.5 out of 5 stars 1,023
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Story5 out of 5 stars 1,009
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
5 out of 5 stars
-
Very insightful
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
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- Unabridged
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Overall4.5 out of 5 stars 4,180
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Performance4.5 out of 5 stars 3,530
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Story4.5 out of 5 stars 3,484
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
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12 Months to $1 Million
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Story5 out of 5 stars 3,030
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- By Chris Love on 11-28-20
What listeners say about Traction
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- JOSE E
- 10-19-23
very insightful
Very clear information. I loved the content and still look at it for practical advice.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Eduardo
- 12-26-23
Estrategias Muy Efectivas
Un libro muy extenso, pero muy util con ideas especificas de cómo lograr que tu negocio avance y crezca. Entrega estrategias que se pueden seguir sin necesidad de ser un genio.
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