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The Brain Audit: Why Customers Buy (And Why They Don't)
- Narrated by: Sean D'Souza
- Length: 4 hrs and 21 mins
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Publisher's summary
The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain.
It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy.
Being pushy is unnecessary. It creates an unnatural situation.
Instead of teaching you how to use mind tricks, how to psyche the customer into buying against his or her will, or being a system of coercion, The Brain Audit simply shows you how to attract and maintain the attention of a customer.
It shows you where the attention wavers and takes you through a series of steps that we all take on a day-to-day basis when buying products or services.
It also gives you a checklist that takes the 'iffiness' factor out of your own marketing and communication.
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Story4.5 out of 5 stars 112
Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.
-
1 out of 5 stars
-
I gave him 7200 seconds!
- By Hyytekk on 08-02-19
By: Paul Hellman
-
Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- By: Mark Levy
- Narrated by: Bronson Pinchot
- Length: 4 hrs and 27 mins
- Unabridged
-
Overall4 out of 5 stars 637
-
Performance4 out of 5 stars 486
-
Story4 out of 5 stars 477
When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
-
5 out of 5 stars
-
Great Ideas
- By Amazon Customer on 12-31-10
By: Mark Levy
-
The Plateau Effect
- Getting From Stuck to Success
- By: Bob Sullivan, Hugh Thompson
- Narrated by: Don Hagen
- Length: 9 hrs and 3 mins
- Unabridged
-
Overall4 out of 5 stars 115
-
Performance4 out of 5 stars 99
-
Story4 out of 5 stars 99
The Plateau Effect is a powerful law of nature that affects everyone. Learn to identify plateaus and break through any stagnancy in your life - from diet and exercise, to work, to relationships. The Plateau Effect shows how athletes, scientists, therapists, companies, and musicians around the world are learning to break through their plateau - to turn off the forces that cause people to “get used to” things - and turn on human potential and happiness in ways that seemed impossible.
-
4 out of 5 stars
-
Heath
- By Oliver Nielsen on 07-22-13
By: Bob Sullivan, and others
-
The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
-
Overall5 out of 5 stars 266
-
Performance4.5 out of 5 stars 219
-
Story4.5 out of 5 stars 217
Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
-
5 out of 5 stars
-
First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
-
Performance4 out of 5 stars 46
-
Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
-
Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 22
-
Performance4.5 out of 5 stars 21
-
Story4.5 out of 5 stars 21
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
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5 out of 5 stars
-
Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
-
Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,450
-
Performance4.5 out of 5 stars 1,200
-
Story4.5 out of 5 stars 1,197
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
-
1 out of 5 stars
-
Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
-
Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 72
-
Story4 out of 5 stars 72
Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
-
2 out of 5 stars
-
Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
-
Pitch Anything
- An Innovative Method for Presenting, Persuading, and Winning the Deal
- By: Oren Klaff
- Narrated by: Stephen Bowlby
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall5 out of 5 stars 366
-
Performance5 out of 5 stars 304
-
Story5 out of 5 stars 300
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million—and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
-
5 out of 5 stars
-
Great Review of Framing
- By Joel Hartinger on 04-24-24
By: Oren Klaff
-
Choose
- The Single Most Important Decision Before Starting Your Business
- By: Ryan Levesque
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 162
-
Performance4.5 out of 5 stars 138
-
Story4.5 out of 5 stars 138
What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
-
5 out of 5 stars
-
Powerful Framework - Wish it was written sooner!
- By Audible 'Reader' on 05-02-19
By: Ryan Levesque
-
Heart and Hustle
- Use your passion. Build your brand. Achieve your dreams.
- By: Patricia Bright
- Narrated by: Patricia Bright
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 193
-
Performance5 out of 5 stars 169
-
Story4.5 out of 5 stars 168
Growing up in South London as a first-generation Brit to immigrant parents, Patricia learned she’d have to hustle and work harder than other people to get what she needed. Fast-forward 20 years and Patricia is host of one of the fastest-growing lifestyle YouTube channels in the UK, a multi-award-winning content creator with a following of over three million spanning the globe and a Glamour magazine cover girl for their first biannual issue.
-
5 out of 5 stars
-
An absolutely amazing guide
- By Alisha Thompson on 05-01-19
By: Patricia Bright
-
The 25 Most Common Sales Mistakes and How to Avoid Them
- By: Stephan Schiffman
- Narrated by: Michael Ferreri
- Length: 1 hr and 47 mins
- Unabridged
-
Overall4.5 out of 5 stars 74
-
Performance4.5 out of 5 stars 48
-
Story4.5 out of 5 stars 48
Noted sales trainer Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems, using the same nuggets-of-advice format as in many of his other books!
-
5 out of 5 stars
-
Distilled value.
- By Steve on 09-15-17
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 53
-
Performance4.5 out of 5 stars 45
-
Story4.5 out of 5 stars 45
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
-
Overall4.5 out of 5 stars 29
-
Performance4.5 out of 5 stars 24
-
Story4.5 out of 5 stars 25
Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
-
3 out of 5 stars
-
Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
-
Dotcom Secrets
- The Underground Playbook for Growing Your Company Online with Sales Funnels
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
-
Overall5 out of 5 stars 1,061
-
Performance5 out of 5 stars 847
-
Story5 out of 5 stars 843
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
4 out of 5 stars
-
Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.
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5 out of 5 stars
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Be Careful with This Book. Extremely Powerful.
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Exactly Where to Start
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Exactly Where to Start is a playbook for everyone with a great idea, everyone with a goal in mind, and everyone with a specific destination but no journey. This book coaches you through the journey with precise, actionable steps that help you take that all-important first leap and keep the momentum going. Discard the distractions, break through the overwhelm, and get going for real with this real-world blueprint for turning your vision into reality.
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5 out of 5 stars
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Exactly what I was looking for
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Scientific Advertising
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Overall4.5 out of 5 stars 118
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This is the complete and unabridged Scientific Advertising, written by the advertising genius Claude C. Hopkins in 1923. It is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book. Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.
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5 out of 5 stars
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a must-read for agencies and business owners
- By Jenna on 11-15-18
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In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
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1 out of 5 stars
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terrible narration
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Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
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2 out of 5 stars
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Performance4.5 out of 5 stars 3,530
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
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Overall5 out of 5 stars 12,050
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Performance5 out of 5 stars 10,262
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Story4.5 out of 5 stars 10,191
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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2 out of 5 stars
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Have you heard of the SB7 Framework?
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Performance5 out of 5 stars 4,351
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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1 out of 5 stars
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You Need to buy Book to get key info
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Overall5 out of 5 stars 9,066
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Performance4.5 out of 5 stars 7,584
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Models is the first book ever written on seduction as an emotional process rather than a logical one, a process of connecting with women rather than impressing them. It's the most mature and honest guide on how a man can attract women without faking behavior, without lying and without emulating others. A game-changer.
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3 out of 5 stars
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The content is great but the reader is awful
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$100M Offers
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Overall5 out of 5 stars 18,165
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Performance5 out of 5 stars 16,763
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Story5 out of 5 stars 16,701
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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5 out of 5 stars
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Great content littered with filthy language
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What listeners say about The Brain Audit: Why Customers Buy (And Why They Don't)
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
-
Performance2 out of 5 stars
-
Story5 out of 5 stars
- damyana
- 12-02-18
Great book, but the jingle was way too much.
Incredibly valuable info, and well presented. Practical, well planned, with good examples. The jingle, was, however, mind-numbing.
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-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Julie
- 02-02-17
Impactful. Memorable. Entertaining.
I'm not exactly sure how Sean was able to seamlessly blend extremely practical steps and advise while still keeping the tone fun and engaging, but he did and I appreciated it.
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Stephen
- 11-03-15
right on the money
not a great title but if you sell anything you want to read /listen to this book. insight-filled and very detailed
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1 person found this helpful
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Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Vincent
- 11-29-15
Remarkable and original approach
When I first heard the book I thought for some reason it might be a bit amateurish, however I was truly amazed by the authentic nature of the author and the information he shares. His storytelling is endearing and it was actually a book I didn't want to stop reading.
As a practising marketer, the systems shared in this book have revolutionised the processes I use in my business day to day.
A lot of people reference the chapter on testimonials, which I agree, are worth the book price on their own.
However, the chapters on headline writing and risk reversal are also fundamental and unique compared with a lot of the mainstream books on marketing that revisit the same concept from 20 angles. Each chapter of this book has something unique to offer.
This is a great book for any business owner or marketer working on a tight budget and who's wanting their marketing campaign to cut through a sea of mediocrity.
Since reading this book, I've been enjoying what the author has to share in other forums: podcasts and online.
The author's style might not be everyone's cup of tea, but those that do will love his originality.
I'd recommend The Brain Audit for anyone looking for original tactics to make an impact and get results.
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-
Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- irondori
- 06-23-16
Game changer!
Exceptional information. Easy to understand because it's so clearly explained. Good examples. Slightly repetitive, but primarily due to reviewing past points to establish context. Interesting and enjoyable. Great food for thought for any small/smaller business and a must read for someone going into business.
Required reading for any entrepreneur!
I loved his reading but the transition sounds were annoying.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Invento
- 03-14-18
Great audio book
Great book with the proper amount of repetition needed while driving. Had a few sales moments but hey this is a marketing book, light in that context.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Qamar Zaman
- 01-06-19
Excellent Book and Audio
I specialize in SEO for lawyers. This was a great help for my lawyer SEO and website design services.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Clive Smit
- 01-21-17
One stop copy writing shop
This is the best book on copy writing that I have come across. It's logical and easy to apply. This is the book I recommend to my friends and clients when they want to learn copy writing and marketing skills.
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Overall5 out of 5 stars
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- T. Finn
- 10-08-17
Valuable layout and tactics
Well done and useful, finished it in 1 week of listening. Good overall content and information
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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- Patrick
- 12-07-16
outstanding
a short but powerfully useful book that had me nodding my head and thinking of how many changes I needed to make to my website and other advertising material.
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