Buyology

Truth and Lies About Why We Buy

By: Martin Lindstrom, Paco Underhill - introduction

Narrated by: Don Leslie

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards.

• Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates.

• Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.

• “Cool” brands, like iPods, trigger our mating instincts.

The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.

Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.©2008 Martin Lindstrom; (P)2008 Random House Audio

Outstanding Book

I have never thought I would discover this side of marketing not in a million years.

Martin Lindstrom is definitely a marketing geniuse.

A compelling listen - you can't click on 'stop'

Would you listen to Buyology again? Why?

The information in this book is relevant to anyone who doesn't live in a cave. The marketers are out there trying to trick and intice us to look at their wares. Knowing that it's all a trick may help you avoid some purchases you don't really need and if nothing else, will help you select products and services based on their actual value and not what the marketers want you to believe.

What was the most compelling aspect of this narrative?

Examples of how we're manipulated come from everyday life. The author shows examples that really do relate to just about everyone. As the stories unfold, you find yourself riveted to the car seat (we were driving to Kentucky at the time) to see what was behind the smoke & mirrors.

Any additional comments?

I like to listen to books about psychology & behavior and I'd have to rate Buyology as one of the best I've purchased in my many years with Audible. I'm looking forward to listening to more of Lindstrom's work.

Excelente libro lo recomiendo

Where does Buyology rank among all the audiobooks you’ve listened to so far?

Es uno de los mejores libros que he leído

What was one of the most memorable moments of Buyology?

Logra mostrarte información que no sabias y mantenerte interesado

For marketing, not sales

I hoped to gain some sales insights but this is strictly for marketing, advertisers and big business owners.

Must Read for All Marketing Professionals

A great introduction to understanding consumer insight and beavior from a scientific view. The book gives you a good over view of what is to come in the future of neuro-marketing as well as marketing in general.