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Scientific Advertising

Narrated by: Paul Jones
Length: 2 hrs and 4 mins
Categories: Business, Marketing
4.5 out of 5 stars (59 ratings)

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Publisher's Summary

This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.

Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.

©1923 Claude C. Hopkins (P)2002 Timeless Wisdom

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a must-read for agencies and business owners

if you wish to promote your business or someone else's business this is the fundamental framework by which all of your efforts should be governed.

1 of 1 people found this review helpful

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    3 out of 5 stars
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    3 out of 5 stars

Very interesting

Shows us even through the times, people behavior still are very common, and the strategies we can use are the, course with adaptions according country, city, poeple evolution moment. Very recommended.

1 of 1 people found this review helpful

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Classic but dry

It's a classic. But the narrator is dry and there's no story at all really. Feels kinda like a textbook.

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Profile Image for Tim Garrett
  • Tim Garrett
  • 08-20-19

Great - quick - superb

A master of advertising. Claude supposedly studied popular culture like his life depended on it. Don't leave your life to guess work. Read this