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Publisher's Summary

How often do you find yourself feeling unsuccessful getting your point across? Did you know that up to 98 percent of your success in life depends on your success in conversations?

With this twelve-session audio and workbook program, you will learn the basic persuasion skills needed to help others achieve more in their lives, sell your values to your children, and move products.

Session titles include:

  • The Power of Persuasion
  • How to Control with Questions
  • Reflexive Questions
  • Persuasion Begins with Contact
  • Qualifying
  • Guidelines for a Persuasive Presentation
  • Test Persuaders
  • Learning to Love Objections
  • The Anatomy of Persuasion
  • Getting the Final Decision
  • Overcoming Failure and Rejection
  • Goal Setting and Maintaining a Champion Attitude
  • This program was designed to help you feel more in control of the situations you face every day.

    ©1999 Tom Hopkins (P)2015 Tom Hopkins International

    What members say

    Average Customer Ratings

    Overall

    • 4.7 out of 5.0
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    • 4.7 out of 5.0
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    Great review of the Art of Selling

    Would you try another book from Tom Hopkins and/or Tom Hopkins?

    Good fundamental selling skills, basically this is the same book as the "Art of selling" that Tom write 20 years ago - the principles are still solid. I'm a little disappointed that the word "selling/sales" by its omission became a dirty word. Still, I learned how to sell 20 years ago listening to his principles and it's a great refresher.

    What do you think your next listen will be?

    The compound effect

    What does Tom Hopkins bring to the story that you wouldn’t experience if you just read the book?

    Great narrative

    Did The Gentle Art of Persuasion inspire you to do anything?

    Just GOYA

    Any additional comments?

    I liked his singing

    2 of 2 people found this review helpful

    • Overall
    • Performance
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    Too Manipulative for Me

    in the book cover, you see that the author is not making a natural smile, and the tone of this book struck me the same way. Although caveats are given about helping people and not abusing these techniques, most of them are manipulative tricks. Plus I really didn't care for the slick encouragements given. I felt this author's speaking tone was performing / selling rather than speaking forthrightly. Some good insights remain, but much of it I'd heard before, and there was too much that I could never use myself, car salesman stuff. I prefer a more genuine dialogue in sales. I can still make my case fluently without losing nuance.

    1 of 1 people found this review helpful

    • Overall
    • Performance
    • Story

    Mind Stimulating

    loved it, a great psychological aspect of sales presentation with the help a beginner needs. I look forward to listening again and again. ten times and beyound, here I come.

    • Overall
    • Performance
    • Story

    Best sales program

    This book is a mandatory read for all sales professionals and leaders desiring excellent persuading techniques.

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    • VP
    • 04-27-16

    Just your next sales training program.

    While the basics are very important to learn and relearn; you might as well relisten to one of the similar programs you might have already bought.

    I admire Tom Hopkins as a speaker and teacher of the art of sale, yet this program seems to have been put together somewhat in a hurry! 3 Stars at best