The Mortgage Marketing Manifesto

Unlocking the Holy Grail of Mortgage Lead Generation

By: Andrew Pawlak

Narrated by: Andrew Pawlak

Length: 5 hrs and 48 mins

Publisher's summary

In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads - minus the millions of dollars spent on advertising.

It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development.

Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business.

Inside, you'll discover:

• 17 critical components of a mortgage website that produces loans and referrals
• 15 key elements that make for a high-converting mortgage landing page
• Secrets the billion dollar mortgage lead generators use to convert clicks into leads
• How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising
• Ways to better brand you as the preferred mortgage professional in your local market
• Strategies for creating consistent leads through social media and retargeting campaigns
• Techniques for using real estate marketing to drive five times more purchase leads
• A complete game plan for getting more business from producing Realtors
• Everything you need to know about search engine marketing for mortgage loans
• Proven scripts to open up doors and generate more referral business

©2016 Andrew Pawlak (P)2017 Andrew Pawlak

MUST READ FOR BEGGINNERS & OLDTIMERS

What did you love best about The Mortgage Marketing Manifesto?

Magnificent read, provides you with the insight of today's Real Estate and the Loan Officer's role.

Great info

Lots of great info and enthusiasm by author. Was eager to get after it after finishing the book. Appreciate the work of Andrew and his team!

Great Content!

I have listened to the audio book twice and am downloading the pdf version of the book, highlighting all of the links and will get my marketing team busy implementing. I am a real estate agent, but will include lead generating for mortgages to share. - John Horton with the Horton Team at Keller Williams - Capital Realty

Immensely Rich Content

As a MLO, I’ve interacted with CSRs at Leadpops, referenced by a co-worker and later by the VP of Sales. Until I bought this book (print and audio), I couldn’t wrap my thinking around the bits and pieces being shared. Today, BOOM! I got it! Now I can better see the pros and cons of the Agency resources and not think I was crazy for my beliefs. Thank you for sharing Andrew. I’ll be in touch!!

DIY Manual on Mortgage Marketing

What did you love best about The Mortgage Marketing Manifesto?

This is a great manual for LO's, Brokers, and smaller lenders on how to implement relevant marketing strategies in an environment dominated by the banks and lead gen companies.

The ideas and concepts are easy to understand and relevant to digital mortgage marketing in today's environment.

This is one of the only books available specific to the mortgage space that is also relevant with respect to current digital marketing trends.

MUST HAVE

As an LO who works with agents with various marketing campaigns, builds websites and implements sales funnels, etc. I was able to take away SO much great info from this book! If you're brand new or more experienced...this book is gold. Thank you for producing such a well written (spoken) guide for all levels!! This is a fantastic read for anyone interested in stepping up there online marketing, especially those in the real estate arena!

solid online lead acquisition game plan

education few people in the real estate space have even mentioned CRO but sell their junk services as solutions. well done!

Digital marketing for the mortgage professional

Like: this is an excellent introduction into the world of digital marketing specifically designed to help MLO’s. The detailed information will help us to avoid time wasting and focus on the things that close more loans.

Awesome Content!!! Hopefully a New One is Coming

Awesome Content!!! Hopefully a New One is Coming! I ended up joining LeadPops and very impressive so far! I highly recommend!

Written For His Personal Business

Misleading book that mainly focuses on his technology business. New mortgage professionals need to learn about no cost marketing strategies. Not all MLO have the money to pay for lead generation systems or companies to take their business to the next level. After the first 3 chapters I stop listening. Waste of money and time