Andrew Pawlak knocked it out of the park with this one. Often times "marketing" books are full of fluff and have no real world applications. This book takes you from A to Z and back again. I have been in the mortgage business for many years, I have read countless books, invested in many tools, and this book and Andrew's system beats them all. I can personally say that I have not only generated 100s of leads from using what he teaches but I have closed countless loans from those leads. If you are looking for a way to increase your mortgage business, read this book!
A good book with a lot of good ideas for growing your mortgage business. If I recall, i got lured onto the writer's mailing list and that when the fun started. I had to unsubscribe because of the volumes of mailings that were coming through to me. It was quite irritating and detracted from the books initial purchase, so I have dropped my rating by 1 star for excessive mailing.
There is tremendous value in this book - the laid out plan for success is right there in front of you. All you need to do is put Andrew's plan into motion - take action. The information is practical and logical. Even the suggestions on certain "Call To Action" can be implemented within seconds of reading. I've read this book cover to cover twice now - each time, I'm picking up a new piece of advice on how to improve my daily business. Every mortgage broker that wants to see growth in their 2017 business should be reading this book.
This book was very easy to read and provides a step by step process for how to increase leads and conversion. He does talk about his company slightly too much (but I get it, this book is a lead gen tool for his business too). If you can get past that, there is a ton of good tools mentioned.
This is probably the most detailed mortgage marketing book I have ever read......... and I've read them all Andrew breaks everything down so it is simple to read and easy to implement, it is a must read if you take this business seriously