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Publisher's Summary

The New Technology of Power Selling!

Master the new technology of exceptional selling!

Why is it so important to listen to clients rather than pitch them? What does it really mean when a client breaks eye contact with you? How should you alter your approach when selling to an "auditory" (as opposed to a "visual" or a "kinesthetic") client?

In Sales Magic, you'll discover how to actually double your sales volume by combining powerful selling techniques with cutting-edge psychology. Sales Magic introduces you to an entirely different system of selling, fully based on trust. Research shows that trust is critical to successful selling. When trust is present, clients are more likely to schedule your appointments sooner, discuss needs and buying habits, and inform you about future plans. That trust can take place on a conscious level, but more importantly it needs to take place on a subconscious level.

Learn how to literally "read" your clients!

Kerry Johnson, one of the country's top sales training speakers and consultants, shows you how to build trust by literally "reading" your clients and communicating with them at a subconscious level. So you can predict how and when they'll actually buy.

In Sales Magic, you'll discover:

  • How to spot both verbal and nonverbal buying signals.
  • How to employ tactics such as matching, mirroring and reframing.
  • The 15 most persuasive words.
  • The six can't-fail closing techniques.
  • How to overcome the price myopia.
  • How to cash in on client objections.

©1992 Nightingale Conant (P)1992 Nightingale Conant

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