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Publisher's Summary

Grow Revenyue by 300% Or More and Make it Predictable

Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.

This is not another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention?

LEARN INSIDE

  • How an outbound sales process ("Cold Calling 2.0"), that without cold calls or a marketing budget, can generate a 9% response rate and millions of dollars from cold prospects.
  • The Seven Fatal Sales Mistakes CEOs and Sales VPs (even experienced ones) make time and time again.
  • How outbound sales and selling can be friendly, helpful and enjoyable.
  • How to develop self-managing sales teams, turning your employees into mini-CEOs.
  • And more...

©2011 Aaron Ross (P)2013 Aaron Ross

What members say

Average Customer Ratings

Overall

  • 4.2 out of 5.0
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    210
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    54
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    19
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    12

Performance

  • 4.1 out of 5.0
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Story

  • 4.1 out of 5.0
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  • Overall
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  • Jess
  • Copenhagen S, Denmark
  • 03-16-15

Writing a book in the third person is just dumb

Ideas in the book are great, but there is too much promotion of Salesforce. And the third person thing really should be illegal.

8 of 8 people found this review helpful

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  • Performance
  • Story

Good book, but doesn't work well for audio

It references "online visuals" way too many times. Now I'll probably end up buying the hard copy. Some good ideas.

5 of 5 people found this review helpful

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  • Performance
  • Story

Some interesting ideas - one really annoying thing

Any additional comments?

<br/>First off. I hated how the author was referred to in the third person. Damn that was really annoying. I felt like i was being told a story from his secretary. <br/><br/>Other than that there were some interesting thoughts in here. I'm not sure how relevant they are now compared to when salesforce first started using them but we implemented some of them with modest success. <br/>

4 of 4 people found this review helpful

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  • Performance
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Great intro to SalesForce.com

Very focused on Sales Force. Could be viewed as a 4 hour ad for their service. Nonetheless, it has some great process and organizational ideas.

2 of 2 people found this review helpful

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Absolutely terrible narration. Not recommended.

What disappointed you about Predictable Revenue?

Mary Jane Wells did an absolutely terrible job of narrating this book.

What could Aaron Ross and Marylou Tyler have done to make this a more enjoyable book for you?

Different narrator. Mary Jane Wells did this book an extreme injustice. I have listened to tons of audiobooks and this is by far the worst one. It's a shame too because the book came highly recommended by a few people.

Who would you have cast as narrator instead of Mary Jane Wells?

Someone who narrates with emphasis in proper areas and on proper sentences. Mary Jane Wells read the book with the most bland, boring tone I've heard. It sounds as though she was reading the book for the first time because she had no confidence or familiarity in the material. She made it extremely difficult to focus and listen for more than a few minutes at a time.

Any additional comments?

I recommend reading the book instead of listening to the audio given the terrible narration.

19 of 25 people found this review helpful

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lots of great info

while there was a lot of great info, I feel like I need the hard copy now, witch in the grand scheme of things makes for a great book but not necessarily a great audiobook

  • Overall
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Voiceover

I thought the book was informative and had great ideas that could be implemented immediately. I really appreciated all the resources! And Aaron’s experiences are invaluable. However, i believe Mary Lou’s accent is a bit distracting and should be read by Aaron. I believe that would make the book more of a Personal Message! Maria from PA.

  • Overall
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Disappointing

20% content, 80% fluff, with several occasions of self-promotions. Narrator with British accent speaking in the 3rd Person was the icing on the cake. Much better books out there (ex. Sales Acceleration Formula).

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  • Evan
  • Philadelphia
  • 07-07-17

Not for the advanced

If you already have experience in selling, cold calling, closing, overcoming objections, following up, and everything else, this one is probably not for you. Definitely not for the advanced.

It does have a lot of fundamental information that is important, so maybe a refresher is okay, but I personally think this is one for people just starting out or have no idea what they're doing and want to take their career to the next level.

If you really want to take your sales to the next level (experienced, advanced, beginner, or person who's never sold anything before), check out any book by Grant Cardone: &quot;The 10X Rule,&quot; &quot;Sell or be Sold&quot;, &quot;The Closer's Survival Guide,&quot; and &quot;If you're not first you're last&quot; are all great starts. The audio version of all of these are much better.

Hope this helps, Cheers!

  • Overall
  • Performance
  • Story

good ideas

some chapters are repetitive but overall the ideas are good and clear. worth reading. I recommend it

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  • Sam
  • 01-28-14

Written by a teenager - all be it a millionaire.

What did you like best about Predictable Revenue? What did you like least?

A few gems are hidden in here. However as an audio book it sucks because they reference so many images which you have to look up online. Really not what you want while commuting! <br/><br/>Also I found a lot of it very matter of fact, and unhelpful "e.g. never give up, always try harder, stay focused to succeed" - not that useful...

Would you ever listen to anything by Aaron Ross and Marylou Tyler again?

No.

What didn’t you like about Mary Jane Wells’s performance?

She was fine.

Could you see Predictable Revenue being made into a movie or a TV series? Who would the stars be?

No

Any additional comments?

Probably better as a book rather than an audio book!

4 of 4 people found this review helpful

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  • Amazon Customer
  • 07-15-16

Was just okay

I couldn't really pin point the value extracted from this book.

I think there was some value in terms setting up the various members of the team.

Some thought provoking insights. but, for me at least, they were few and far between.

Didn't really get a lot out of it.

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  • A. Crean
  • 07-23-15

Good insight into growing sales maturity

Enjoyed the book. Good background story. Easy to listen to and not full of waffle. Needs updating on some mobile technology comments in the book, but it is a great one to listen to

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  • Overall
  • Mr. O. B. KESIANYE
  • 05-22-16

creating a high happy productive sales team

excellent approach to sales using mini-ceos. Also provides ways to separate roles to deal with inbound and outbound leads effectively.