Profitable Podcasting

Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

By: Stephen Woessner

Narrated by: Sean Pratt

Length: 5 hrs and 7 mins

Publisher's summary

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition.... 

Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry. 

This indispensable guide explains exactly how to: 

• Book a lineup of dream guests 
• Master the art of interviewing and hosting 
• Automate scheduling, reminders, invitations, airing tables, and more 
• Manage the creative side, including making intros and outros, designing artwork, and editing episodes 
• Handle technical details, such as setting up a podcast website, hosting services, and iTunes, Stitcher, and Google Play 
• Promote your show and guests using smart social media tactics 
• Dominate iTunes rankings and attract sponsorships 
• Analyze vital metrics, including lead-generation success 
• Perfect the process and dramatically lower time commitments 
• Build lasting relationships with guests that blossom into business 

It's true that podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting provides you with everything you need to make it happen. Checklists, production schedules, templates, spreadsheets, recommended third-party tools, visual examples of social media strategies, access to online video tutorials, and other tools simplify the process and get you from zero to launch in just eight weeks. Profitable Podcasting gets you to the payoff quickly and painlessly.  

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2017 Stephen Woessner (P)2017 Gildan Media LLC

Half way thru, nothing worth any of my $$$

I've read up to chapter 8, and I'm still waiting for something I can use. Lots of blah blah and name dropping of author's "good friend" CEO's, and how podcast are great sales tools. Preview is not indicative of the expansive verbage in these pages. I'm done listening.....

A perfect administrative guide

I’ve been freelance podcast producer for a number of years, however I stepped into a studio manager role and decided to listen to this to ensure I had all my bases covered.

Stephen lists all the administrative details that many might brush over when trying to go for podcast gold. Many people think all you need to do is record your voice and put it on the internet, but there’s so much more, and it’s all listed here.

Little details like keeping your social media logins together, and bigger issues such as steps to inviting guests and making them feel prepared.

Listening to the book, I realized I was missing some important visual assets, however I emailed Stephen and he posted links on his website where I was able to download the templates and build assets of my own. Within a few days I have streamlined my productivity and within a few weeks I will have a solid foundation that will not have to be altered.

A solid piece of information here.

Only useful for B2B service business owners

If you own a business to business service business, with a high dollar premium service you can offer to your guests, maybe this would be for you, buy the physical book as it is referenced often in the audio. otherwise, this is not going to be extremely helpful. lots of repetition, vague explanations sold as magic bullets, standard astrological grade entrepreneurial bs.

Lots of valuable information in this book

I’m not a detailed person but this book has all the details you need to start your own podcast. I highly recommend it.

Good information but...

Good information but it seemed to be like an advertisement session. I will be able to take some good ideas away...

Information Doesn't Apply to Many Podcasters

This book is aimed at the typical podcaster, planning a typical interview podcast. Most podcasts do follow that format, but many, like the two I have been doing for ten years, do not. The author describes his big business methods, processes, and results. I believe most smaller podcasters would be happy to reel in $1,000 a month from their podcast, but the author talks in hundreds of thousands. I doubt most podcasters can relate.

I wish I’d had this book before I began podcasting!

I’ve been podcasting for over two years and have achieved many accomplishments and successes through my show. Still, Stephen presents so many things I never thought of and could have helped me short cut my learning curve had I found this book sooner! I’m thrilled to have it now as I build my re-launch strategy!

Listen Intently, But Read the Book Too

I bought this book first as through Audible, then bought the hardcopy. It's fantastic, but the level of detail and multitude of instructional lists cannot properly be memorized and applied through listening alone. What makes it a great listen is that beyond the depth of detail and instruction, there's an entrepreneurial story, and the narrator tells it well. I've probably downloaded six books narrated by Sean Pratt and this guy could read the phone book and make it sound interesting.

Stephen Woessner has meticulously, and very generously laid out the steps to planning and launching a podcast. Thousands of hours of work by him and his team are captured in these pages and/or on his website.

Probably great for newbies, pretty good for vets

If you're brand new to podcasting, this is probably a great book. If you're experienced with an established show or two, there are defintely some nuggets in here. I'm excited to dig further into the attached PDF with templates to use for Guest questioning, follow up, social media tips, etc.

Much of the book is dedicated to start up, set up, etc. I did the audio book. I actually just bought the hardback version to to be able to reference certain spots that are necessary to SEE and not just HEAR. Good book overall.

Boring

I’m finding this book difficult for me to get through, Basic outline and lecture form.