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Publisher's Summary

Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective.

Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

Contagious is filled with fascinating information drawn from Berger's research. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed.

©2013 Social Dynamics Group, LLC (P)2013 Simon & Schuster, Inc.

What members say

Average Customer Ratings

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A very good book with good information

This is everything I hoped it would be. The information is solid and the presentation is very well done. If I have any issues it's that I didn't finish the book feeling like I had a great grasp on the techniques he talks about in the book. I'd love to see a PDF with some of it outlined like they have for other books. Just some cheat sheets and bullet points would be fine.

11 of 15 people found this review helpful

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Good, but...

...while Berger does a godly job of outlining what I'm sure are some -- certainly not all -- of the finer points of "Why Things Catch On," I have a couple of gripes.

First, the book is too short. In the end, I felt like I'd just read a long essay rather than a book of substance. Sure the content gave me something to chew on but would it have killed the author to include more real world cases?

Did Keith Nobbs, the narrator, have a cold while reading this? Did he mispronounce some words? I can't be 100% sure until I read the text myself, but it seemed that way. Hey, nobody's perfect but I did rate the performance 4/5 stars. Overall, Nobbs did well.

Other than that, great book. It almost didn't feel like I was reading something from the self help section!

10 of 14 people found this review helpful

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Priceless

Run a little marketing startup in Flagstaff and was told about this book by one of our new social media managers. Wow, so informative with tangible ideas, so relatable for the rest of the team. Making this a mandatory read company wide. And yes, recommend this remarkably orange book to folks looking to better understand the world of marketing! Big thanks to Jonah for taking the time to share his talents!

1 of 1 people found this review helpful

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Very informative and fun read/listen

If you’re in marketing, this book is a must read. The knowledge and framework to apply the knowledge is fantastic

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I learned a lot.

I was very pleased with the content and the narrator. The author has a way to make you see what you need to market your business/product or idea in a manner that it's not complicated to achieve in 6 steps. very informative.

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Great book

Great mindset for marketers everywhere. Loved that their topics and concepts were based on scientific facts.

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amazing

I absolutely loved this book. So many gold nuggets in each chapter that will implement in my business

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Brilliant work!

Jonah Berger does a brilliant job of combining great research, case studies and stories to uncover the principles that have driven people to share and grow ideas, concepts and brands throughout history.

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Clear, concise, practical & compelling.

This is a great book of scientifically researched motivators for ideas and products catching on with contagion. Personally, as a teacher, I️ will focus on folding these ideas into my curricula.

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  • WOOF
  • Arkansas, USA
  • 12-02-17

Brilliant Book, Decent Narration

Loved this book, very straightforward information that works as an incredibly helpful foundation for solving marketing problems. the narration was paced a little bit slowly for my preference, but perfectly acceptable otherwise.

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  • Lee O'Carroll
  • 08-29-17

Super Book - Read It - Learn - Pay It Fwd...

This book is an easy listen that keeps the list we engaged and hungry for more. Packed with useful and inciteful information supported with real life examples - A book I'll be reading again and again.

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  • Oliver Dempsey
  • 07-17-17

great book, really enjoyed

packed full of information, ideas were constantly re-enforced. everything you need to know about products becoming contagious

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  • The Alternative Store
  • 05-30-17

excellent

A must read book for anyone in business. Very well written with great examples/ stories.

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  • Mr. Robins
  • 04-24-17

outstanding

highly practical and rooted in research

very well narrated

buy it now if youreinterested in marketing

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  • CJL Review
  • 04-18-17

Good practical suggestions and insight

Really easy to relate to stories and intelligent insight. Making messages that work will be .... delightful!

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  • Jo Menneer
  • 03-24-17

If you want your business to thrive-read this

The research is excellent in to why some brands work or not. I have a small business and will definitely use the strategies later out in Contagious.

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  • Geraint Clarke
  • 03-18-17

Incredible food for thought

I got loads of campaign ideas from this book. Great reader too. Perfect on 1.25x the speed.

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  • Shah
  • 03-10-17

Excellent read on the recipe for virality

Would you recommend this audiobook to a friend? If so, why?

I have recommended this book to two entrepreneurs and a friend working in marketing as the techniques can be applied to a significant range of businesses. The added benefit is that the examples chosen to demonstrate these techniques are real world scenarios which many people can relate to.

Who was your favorite character and why?

NA

Have you listened to any of Keith Nobbs’s other performances? How does this one compare?

I have not listened to any of Keith's other performances. Keith is a talented narrator. These type of books have a vast amount of great content but could be difficult to deliver. Keith was highly engaging and kept me wanting more.

Did you have an emotional reaction to this book? Did it make you laugh or cry?

It made me smile. I looked back at my past and could count numerous times that I have been a subject of contagious content.

Any additional comments?

If like me, you've wondered how a video has got so viral or why the same story has been shared by multiple people. then this audiobook may help to answer some of those questions, in a very engaging way.

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  • Matthew
  • 01-29-17

I usually hate business books but....

I usually hate business books but this was far more practical and useful than any other.

It almost gives you a list of reasons why products will take off. Granted most of the principles apply to branding but I do actually believe it offers a lot to people choosing product selection.

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  • GOH
  • 12-20-16

Good explanation with excellent examples

This is a great book filled with real life examples of things going viral and the author's well thought out explanation of how they went viral.

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  • Bachir El Khoury
  • 01-13-15

Great read

Excellent book and well narrated. Valuable insight into viral videos and marketing campaigns and a clear guide to trying to build a viral marketing campaigns and stories.