Purple Cow, New Edition

Transform Your Business by Being Remarkable

By: Seth Godin

Narrated by: Seth Godin

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

Critic reviews

“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.”—Forbes.com

“Seth Godin alters the way people think about marketing, change, and work.”—Selling Power

“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction—and avoid extinction.”—Tom Kelley, author of The Art of Innovation

“Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary with strong and sensible ideas.”—Miami Herald

“Seth Godin may be the best intuitive marketer alive today. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”—Randall Rothenberg, columnist for Advertising Age

“Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”—Jay Levinson, author of Guerilla Marketing

An interesting take on marketing

It seems to good advice to specialize in what you're good at and make yourself stand out.

innovative

I simply love when authors read their own books with the tone of the original intent. this book had me trying to see how I could drastically change the world with my business.

Great book

It’s a must read not just for marketers but for every business owner or team member that wants to make a difference.

Good business book

Business books can be hit or miss, doubly so for older ones as the references age. This book is pretty solid for a business book. Some of the references are dated but the book is centered around a ideas related to how marketing should be approached in the 21st century. Better than it’s short too and to the point.

Don't be boring.

Even though many of the examples of companies and products are dated, the bottom line remains the bottom line. Figure out how to be remarkable. Superior customer service wins every time.

Seth Godin is a remarkable marketer and a very deep thinker. His material is always worth reading--again and again.