• Purple Cow, New Edition

  • Transform Your Business by Being Remarkable
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 2 hrs and 58 mins
  • 4.5 out of 5 stars (453 ratings)

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Purple Cow, New Edition  By  cover art

Purple Cow, New Edition

By: Seth Godin
Narrated by: Seth Godin
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Publisher's summary

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of listeners around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

©2020 Seth Godin (P)2020 Penguin Audio

Critic reviews

“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.” (Forbes.com)

“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction - and avoid extinction.” (Tom Kelley, author of The Art of Innovation

“Seth Godin alters the way people think about marketing, change, and work.” (Selling Power

What listeners say about Purple Cow, New Edition

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Outdated and bland

It is so outdated is still talks about CDs, Nokias and digital cameras.
No strategy for making a purple cow other than find your niche and be remarkable for them. Dare and fail quickly. Repeat.

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6 people found this helpful

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    4 out of 5 stars
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    3 out of 5 stars

Short and sweet

It felt like there was some content missing, it has a few points in regards to how we should market our business

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Smart. Very smart.

Makes you understand that you need to get your creativity juices flowing. Without them you’re lost.

Who would ever think that “very good” is bad and only “remarkable” counts?

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    5 out of 5 stars
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Playing it safe is just too risky!

Gets you thinking out of the box. Teaches you how to stand out! Gonna go find my purple cow now, bye!

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    3 out of 5 stars
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    3 out of 5 stars

Good thesis, but dated

Perhaps the most amazing thing about this book is how relevant its core idea, of being exceptional, is despite how dated the book is and how much the world has changed since it’s release. One can only wonder what this book would be like if it were written after things like social media and the iPhone had been invented.

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  • Overall
    4 out of 5 stars
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    5 out of 5 stars

Be a Purple Cow

In this book Seth kind of missed the mark when it came to predicting the future of technology. But in truth tech changes so fast that very few people could have predicted some of the changes that have occured since this book was wrote.

What Set nailed in his book was the premise that being ordinary and in the middle of the pack is the worst place to be. As he explained, exceptional people and ideas live at the outer edge of the bell curve.

Because I was applying for jobs I took Seth's advice, ripped up my cover letter, and started over. Instead a standard boring letter outlining the companies needs and my qualifications (as recommended by professional hired to help my job search) I wrote a story.

My cover letter was a purple cow story for sure and it worked! Being a highly skilled and experienced IT professional I only apply for high paying jobs. Being a purple cow is necessary if you want to stand out from the crowd.

Take Seth's advice... be exceptional, be unique, and be yourself! Be the Purple Cow.

Highly recommend consuming this book.

Oh... and THANK YOU for the advice Seth, I owe ya a brew!!! :)

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innovative

I simply love when authors read their own books with the tone of the original intent. this book had me trying to see how I could drastically change the world with my business.

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    2 out of 5 stars
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It was too basic and outdated at this point

I love Seth godin, and I think this book was probably groundbreaking 20 years ago, but it now wasn’t super useful for me.

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Nothing actionable

This book can be summed up as just a bunch of stories without a clear point, and the author keeps telling you to be remarkable to succeed. Dull and pointless.

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  • Overall
    5 out of 5 stars
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Great book

It’s a must read not just for marketers but for every business owner or team member that wants to make a difference.

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  • Anonymous User
  • 04-26-23

Probably revolutionary in its time

The biggest compliment this book can probably get is me reading it in 2023 and thinking: “Isn’t this just common marketing practice?”

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  • Ewel
  • 06-26-21

Innovation 💡for growth

The ideas and pictures of growth presented here is remarkable and yet simple. There is the know your category and yet there to be different. As change is constant boring is nauseating.
Thanks Seth.

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