The Catalyst
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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- Unabridged
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Overall4.5 out of 5 stars 91
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Performance5 out of 5 stars 77
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New York Times best-selling author Dan Heath examines how to prevent problems before they happen, drawing on insights from his innovative behavior research, as well as hundreds of new interviews with unconventional problem solvers. Most of us spend our days handling a deluge of pressing issues. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure?
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
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The Science of Storytelling
- By: Will Storr
- Narrated by: James Clamp
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall4 out of 5 stars 1
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.
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The Innovation Stack
- Building an Unbeatable Business One Crazy Idea at a Time
- By: Jim McKelvey
- Narrated by: Jim McKelvey
- Length: 6 hrs and 23 mins
- Unabridged
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Overall5 out of 5 stars 16
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Performance5 out of 5 stars 13
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Story5 out of 5 stars 13
Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.
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Overall5 out of 5 stars 25
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Performance4.5 out of 5 stars 22
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Story4.5 out of 5 stars 21
Based on Building a StoryBrand by New York Times best-selling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit.
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How Ideas Spread
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What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.
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Great informative content at the cost of a few ads
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Divergent Mind
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A paradigm-shifting study of neurodivergent women - those with ADHD, autism, synesthesia, high sensitivity, and sensory processing disorder - exploring why these traits are overlooked in women and how society benefits from allowing their unique strengths to flourish.
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Edge
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Laura Huang, a preeminent Harvard Business School professor, shows that success is about gaining an edge: that elusive quality that gives you an upper hand and attracts attention and support. Some people seem to naturally have it. Now, Huang teaches the rest of us how to create our own from the challenges and biases we think hold us back, and turning them to work in our favor.
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Best entrepreneurship listen this year
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Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.
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Very insightful and actionable
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When: The Scientific Secrets of Perfect Timing
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Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.
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Fun. Enlightening. Fast Paced.
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Designing Your Work Life
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In Designing Your Work Life, Burnett and Evans show us how design thinking can transform our present job and our experience of work in general by utilizing the designer mindsets: Curiosity. Reframing. Radical collaboration. Awareness. Bias to action. Storytelling. Burnett and Evans show us how, with tools, tips, and ideas, to enjoy what we have and to live in a state of "good enough, for now," one of the strongest, most effective reframes there is, and how this idea, once understood and accepted, can make new possibilities available.
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5 out of 5 stars
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Great book!
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You're Not Listening
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- Length: 6 hrs and 31 mins
- Unabridged
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Overall4.5 out of 5 stars 113
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Performance4.5 out of 5 stars 100
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At work, we’re taught to lead the conversation. On social media, we shape our personal narratives. At parties, we talk over one another. So do our politicians. We’re not listening. And no one is listening to us. Despite living in a world where technology allows constant digital communication and opportunities to connect, it seems no one is really listening or even knows how. And it’s making us lonelier, more isolated, and less tolerant than ever before. A listener by trade, New York Times contributor Kate Murphy wanted to know how we got here.
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5 out of 5 stars
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One of the greatest books I have ever read
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Leadership Is Language
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Overall4.5 out of 5 stars 42
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Performance4.5 out of 5 stars 34
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In his last book, Turn the Ship Around!, Marquet told the incredible story of abandoning command-and-control leadership on his submarine and empowering his crew to turn the worst performing submarine to the best performer in the fleet. Now, with Leadership is Language he gives businesspeople the tools they need to achieve such transformational leadership in their organizations.
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5 out of 5 stars
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Wow what I did not know!
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Staring Down the Wolf
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Overall4.5 out of 5 stars 18
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Performance4.5 out of 5 stars 17
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A leadership book by former Navy SEAL and New York Times best-selling author Mark Divine, Staring Down the Wolf focuses on harnessing the principles of purpose and discipline in life to achieve success. What does it take to command a team of elite individuals? It requires a commitment to seven key principles: Courage, Trust, Respect, Growth, Excellence, Resiliency, and Alignment. All of these are present in an elite team which commits to them deeply in order to forge the character worthy of uncommon success.
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5 out of 5 stars
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TRUE WARRIOR LEADER
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Superfans
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Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.
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3 out of 5 stars
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Big Meh
- By Raymūndo on 01-10-20
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The Emotionally Intelligent Leader
- By: Daniel Goleman
- Narrated by: Mike Lenz
- Length: 2 hrs and 19 mins
- Unabridged
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Overall4.5 out of 5 stars 4
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Performance4.5 out of 5 stars 3
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Become a better leader by improving your emotional intelligence. Best-selling author Daniel Goleman first brought the concept of emotional intelligence (EI) to the forefront of business through his articles in Harvard Business Review, establishing EI as an indispensable trait for leaders. The Emotionally Intelligent Leader brings together three of Goleman's best-selling HBR articles.
Publisher's Summary
"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." (Jim Collins, author Good to Great, coauthor Built to Last)
From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?
This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven’t they changed already? What’s stopping them?"
The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.
This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Editor's Pick
Change your mind first
"I waltzed right into Jonah Berger’s The Catalyst half expecting a list of ambiguous "persuasive" conversation techniques loosely rooted in pseudo-science. The expectation had nothing to do with any reputation on Mr. Berger’s behalf, I’ve just been around the business/self dev block enough to be very wary of half-baked nonsense. But this one gets real. I found myself getting uncomfortable at times, as Berger uses raw and very real political examples (from both sides of the aisle) to illustrate numerous biases and persuasion roadblocks. It’s not a political discussion, by and large, but the persuasion tenets Berger covers are almost painfully revealing, and were far enough outside my baseline expectations to be surprisingly illuminating. I’m used to business title performances being quick, peppy, and forgettable, but narrators Fred Irby and Keith Nobbs are emphatic and deliberative, which really helps insist upon the key aspects of the content here. Making it the whole experience very… persuasive."
—Michael D., Audible Editor
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- chris boutte
- 03-11-20
Amazing as usual from Jonah Berger
Jonah Berger is one of my favorite authors when it comes to analyzing human behavior, so I just had to get this book on launch day. It was fascinating, and I binged it within the first 24 hours.
This book, as well as his others, aren’t just for marketing. It’s easy to see the wide application of these strategies. For me, it helped me figure out ways to help people want to improve their mental health.
2 people found this helpful