The Catalyst

How to Change Anyone's Mind
Narrated by: Keith Nobbs, Fred Irby
Length: 6 hrs and 46 mins
Categories: Business, Career Skills
4.5 out of 5 stars (19 ratings)

$14.95/month after 30 days. Cancel anytime.

OR
In Cart

Publisher's Summary

"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher." (Jim Collins, author Good to Great, coauthor Built to Last

From the author of New York Times best sellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. 

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? 

This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?" they ask a different question: "Why haven’t they changed already? What’s stopping them?"

The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. 

©2020 Jonah Berger (P)2020 Simon & Schuster

Editor's Pick

Change your mind first
"I waltzed right into Jonah Berger’s The Catalyst half expecting a list of ambiguous "persuasive" conversation techniques loosely rooted in pseudo-science. The expectation had nothing to do with any reputation on Mr. Berger’s behalf, I’ve just been around the business/self dev block enough to be very wary of half-baked nonsense. But this one gets real. I found myself getting uncomfortable at times, as Berger uses raw and very real political examples (from both sides of the aisle) to illustrate numerous biases and persuasion roadblocks. It’s not a political discussion, by and large, but the persuasion tenets Berger covers are almost painfully revealing, and were far enough outside my baseline expectations to be surprisingly illuminating. I’m used to business title performances being quick, peppy, and forgettable, but narrators Fred Irby and Keith Nobbs are emphatic and deliberative, which really helps insist upon the key aspects of the content here. Making it the whole experience very… persuasive."
Michael D., Audible Editor

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    15
  • 4 Stars
    3
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 5 out of 5 stars
  • 5 Stars
    15
  • 4 Stars
    0
  • 3 Stars
    1
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 4.5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Amazing as usual from Jonah Berger

Jonah Berger is one of my favorite authors when it comes to analyzing human behavior, so I just had to get this book on launch day. It was fascinating, and I binged it within the first 24 hours.

This book, as well as his others, aren’t just for marketing. It’s easy to see the wide application of these strategies. For me, it helped me figure out ways to help people want to improve their mental health.

2 people found this helpful